---
product_id: 12161753
title: "Feria Multi-Faceted Shimmering Permanent Hair Color, R68 Ruby Rush (Rich Auburn True Red), Pack of 1 Hair Dye Kit"
brand: "l'oreal paris"
price: "143 Lei"
currency: RON
in_stock: true
reviews_count: 13
category: "L'oreal Paris"
url: https://www.desertcart.ro/products/12161753-feria-multi-faceted-shimmering-permanent-hair-color-r68-ruby-rush
store_origin: RO
region: Romania
---

# 3X shimmering highlights Power Shimmer Conditioner hydration Rich Auburn True Red intensity Feria Multi-Faceted Shimmering Permanent Hair Color, R68 Ruby Rush (Rich Auburn True Red), Pack of 1 Hair Dye Kit

**Brand:** l'oreal paris
**Price:** 143 Lei
**Availability:** ✅ In Stock

## Summary

> 🔥 Turn heads with every shimmer – Ruby Rush that speaks volumes!

## Quick Answers

- **What is this?** Feria Multi-Faceted Shimmering Permanent Hair Color, R68 Ruby Rush (Rich Auburn True Red), Pack of 1 Hair Dye Kit by l'oreal paris
- **How much does it cost?** 143 Lei with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ro](https://www.desertcart.ro/products/12161753-feria-multi-faceted-shimmering-permanent-hair-color-r68-ruby-rush)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Rich Auburn Ruby Rush Shade:** A deep, true red that blends perfectly to mask uneven tones and roots.
- • **Top-Ranked & Loved by 51,000+ Users:** Join thousands who trust Feria for vibrant, long-lasting color.
- • **Dazzle with 3X Multi-Faceted Highlights:** Experience a prismatic, head-turning shine that sets you apart.
- • **Salon-Quality Color, No Appointment Needed:** Custom-blended by L'Oreal master colorists for bold, flawless results at home.
- • **Hydrate & Protect with Power Shimmer Conditioner:** Keep your hair silky, healthy, and never ravaged—color that cares.

## Overview

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color in R68 Ruby Rush delivers 3X shimmering highlights with a rich auburn true red shade. Infused with a Power Shimmer Conditioner, it hydrates and protects hair from damage while providing salon-quality, bold color results at home. Highly rated and a top seller, this kit blends uneven tones seamlessly for a vibrant, healthy finish.

## Description

With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting-edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

Review: Pretty color . Saved me from shaving head - Nice brownish copper color . My hair was black two weeks ago i bleached it and than tried to go lighter copper but came up horrible , some part were still slightely black roots were bright orange clown and red rest of the hair mostly red copper overall a mess . But I did not want to go black again after going through all that trouble so i picked this darker copper hoping it would camouflage and make everything blend together better . It did a good job . At least its one color now . I like it . My hair feels fine . Will probably look better next time I redye it with the same color . Planning to keep for a while now . Happy overall
Review: The best hair dye! - The best hair dye. The color is spectacular and keeps your hair healthy and silky, I highly recommend it if you want to try a new look!!

## Features

- Never dull or flat
- Multi-Faceted Shimmering Color
- Never wrecks or ravages

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B000KOQ3MA |
| Best Sellers Rank | #383 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #6 in Hair Color |
| Customer Reviews | 4.4 4.4 out of 5 stars (51,293) |
| Is Discontinued By Manufacturer  | No |
| Item model number  | CX |
| Manufacturer  | L'Oreal Paris Hair Color |
| Product Dimensions  | 6.5 x 3.5 x 2.7 inches; 9.3 ounces |
| UPC  | 071249217924 |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** R68 Ruby Rush (Rich Auburn True Red)
- **Item Form:** Cream
- **Package Information:** Box
- **Product Benefits:** Conditioning, Hair Coloring

## Images

![Feria Multi-Faceted Shimmering Permanent Hair Color, R68 Ruby Rush (Rich Auburn True Red), Pack of 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/414xnYn2UpL.jpg)
![Feria Multi-Faceted Shimmering Permanent Hair Color, R68 Ruby Rush (Rich Auburn True Red), Pack of 1 Hair Dye Kit - Image 2](https://m.media-amazon.com/images/I/417-AwA+tmL.jpg)
![Feria Multi-Faceted Shimmering Permanent Hair Color, R68 Ruby Rush (Rich Auburn True Red), Pack of 1 Hair Dye Kit - Image 3](https://m.media-amazon.com/images/I/41AOH+HRPoL.jpg)
![Feria Multi-Faceted Shimmering Permanent Hair Color, R68 Ruby Rush (Rich Auburn True Red), Pack of 1 Hair Dye Kit - Image 4](https://m.media-amazon.com/images/I/41umxlyL6hL.jpg)
![Feria Multi-Faceted Shimmering Permanent Hair Color, R68 Ruby Rush (Rich Auburn True Red), Pack of 1 Hair Dye Kit - Image 5](https://m.media-amazon.com/images/I/51HzQKt94YL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Pretty color . Saved me from shaving head
*by I***S on January 19, 2026*

Nice brownish copper color . My hair was black two weeks ago i bleached it and than tried to go lighter copper but came up horrible , some part were still slightely black roots were bright orange clown and red rest of the hair mostly red copper overall a mess . But I did not want to go black again after going through all that trouble so i picked this darker copper hoping it would camouflage and make everything blend together better . It did a good job . At least its one color now . I like it . My hair feels fine . Will probably look better next time I redye it with the same color . Planning to keep for a while now . Happy overall

### ⭐⭐⭐⭐⭐ The best hair dye!
*by K***Z on January 14, 2026*

The best hair dye. The color is spectacular and keeps your hair healthy and silky, I highly recommend it if you want to try a new look!!

### ⭐⭐⭐⭐⭐ Great color, love it
*by A***Y on January 7, 2026*

I love this hair color! I buy it again and again. It has great coverage, even on my unbleached hair (though it's brighter on bleached hair). And it fades nicely into a soft pink. It also does NOT stain my tub when I rinse it in the shower. Woohoo!

## Frequently Bought Together

- L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R68 Ruby Rush (Rich Auburn True Red), Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 6R Light Auburn, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6AB Chic Auburn Brown, Pack of 1, Hair Dye

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*Product available on Desertcart Romania*
*Store origin: RO*
*Last updated: 2026-01-28*