---
product_id: 125020689
title: "Blonde Assure Purple Shampoo, For Blonde Hair Color Care Shampoo, Keratin Protein 8.5 oz"
brand: "nexxus"
price: "206 Lei"
currency: RON
in_stock: true
reviews_count: 13
category: "Nexxus"
url: https://www.desertcart.ro/products/125020689-blonde-assure-purple-shampoo-for-blonde-hair-color-care-shampoo
store_origin: RO
region: Romania
---

# Long-lasting color vibrancy Neutralizes brassiness Keratin Protein Infusion Blonde Assure Purple Shampoo, For Blonde Hair Color Care Shampoo, Keratin Protein 8.5 oz

**Brand:** nexxus
**Price:** 206 Lei
**Availability:** ✅ In Stock

## Summary

> 💜 Keep your blonde bold and brass-free—because fading is so last season!

## Quick Answers

- **What is this?** Blonde Assure Purple Shampoo, For Blonde Hair Color Care Shampoo, Keratin Protein 8.5 oz by nexxus
- **How much does it cost?** 206 Lei with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ro](https://www.desertcart.ro/products/125020689-blonde-assure-purple-shampoo-for-blonde-hair-color-care-shampoo)

## Best For

- nexxus enthusiasts

## Why This Product

- Trusted nexxus brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Brassy-Tone Buster:** Purple pigment instantly neutralizes unwanted yellow and orange hues for salon-fresh blonde.
- • **Vibrancy That Lasts:** Scientifically formulated to maintain bright, cool blonde tones for up to 40 washes—because your color deserves endurance.
- • **Perfect Blonde Partner:** Use 1-2 times weekly to keep platinum, silver, or bleached hair luminous and soft—join thousands who swear by it.
- • **Protein-Powered Repair:** Exclusive PROTEINFUSION blend with keratin and elastin proteins visibly strengthens and restores hair health.
- • **Salon-Grade Care at Home:** Crafted with salon expertise and advanced proteomics for flexible, shiny, and revitalized hair without heaviness.

## Overview

Nexxus Blonde Assure Purple Shampoo is a salon-quality, protein-infused formula designed to neutralize brassy tones and extend the vibrancy of blonde, silver, and platinum hair. Featuring an exclusive PROTEINFUSION blend with keratin and elastin proteins, it repairs and strengthens hair while maintaining softness and shine for up to 40 washes. Ideal for professional-grade color care at home, this shampoo is a must-have for millennials who demand both performance and style in their haircare routine.

## Description

As a leader in salon quality products, Nexxus has progressed one of its top-selling collections, Color Assure, to incorporate learnings from science and nature, and introduce new products - with a new look - to help extend color vibrancy for longer. After using Proteomics studies to examine hair damage at the molecular level, Nexxus scientists found that the main cause of color loss and dullness happens the moment hair is colored. Our scientists have developed a one-of-a-kind PROTEINFUSION blend infused with Elastin Protein and Quinoa along with other ingredients to create Color Assure formulas that result in long-lasting color vibrancy for up to 40 washes. Along with an updated look, Nexxus is expanding the Color Assure range to include new formats that create an optimal regimen for color care, making it easier for people to help keep their color looking vibrant for longer. The range will include: a shampoo, conditioner, cleansing conditioner, purple shampoo for blonde and silver shades and a deep treatment masque. Nexxus Blonde Assure Purple Shampoo, Color Care Shampoo, For Blonde Hair Keratin Protein is our premiere purple shampoo for all our blonde hair needs. At Nexxus, we know that hair is made of around 90% proteins, which is why we use advanced scientific methods to identify the protein needs of each hair type. We create customized formulas, with proteins, to bring your hair back to life. Nexxus Blonde Assure Purple Shampoo, with our exclusive PROTEINFUSION blend with Keratin Protein and Violet Pigment, tones down brassiness on blonde or silver hair. Usage: Use 1-2 times a week to help neutralize brassy tone. Leave in for 1-5 minutes each time. Follow with Blonde Assure Conditioner

Review: High Quality Shampoo - Blonde hair requires the use of purple shampoo a couple times per week to avoid looking brassy & Nexus Blonde Assure protects & keeps my blonde hair looking healthy and free of any unwanted brassy or orange tones. I'm picky about my hair products and I refuse to buy anything that isn't sulfate free and Nexus offers a quality product and it's at a very competitive price. The bottle isn't very big but I don't use it daily so I think that it will last enough to justify the $20 price tag. The scent is great and I this shampoo definitely leaves my hair looking very shiny and clean. Nexxus just out performs others. Some purple shampoos have left my hair very dry & brittle but this one leaves my hair feeling very soft. I'm very satisfied with this purchase.
Review: Nexxus Purple Shampoo cuts the yellow/brass and leaves hair healthy, shiny, and soft AAA+ - Growing out my gray with lengths that were still auburn. I bleached and then started using a very expensive blue shampoo that I was given. This Nexxus purple shampoo blows the other one out of the water! Hair feels soft and healthy after using Nexxus, not dry and lifeless after using others. After the first shampoo, the brassiness and yellow were diminished significantly. My hair is actually turning platinum. Will upload pic later. Great stuff. Highly recommend.

## Features

- PURPLE SHAMPOO TO BALANCE BRASSY TONES: Nexxus Blonde Assure Purple Shampoo for blonde, silver, or platinum hair helps neutralize brassy tones and provide long-lasting color care & color vibrancy
- BRIGHTEN YOUR BLONDE HAIR: This hair shampoo for blonde and platinum hair develops cooler, brighter, smoother blonde after just one use. This color toning purple shampoo will leave hair shiny
- SALON-CRAFTED COLOR CARE HAIR CARE: Nexxus Purple Shampoo for blonde hair helps replenish & repair hair, leaving it revitalized without weighing it down, giving it flexibility and suppleness
- POWERFUL PROTEIN INFUSION: Visibly heal signs of hair damage. Nexxus H4 Complex restores the four signs of hair health: strength, elasticity, shine and moisture. Bring the salon experience home
- COLOR CARE SHAMPOO: Born in salons and perfected by science, this color safe shampoo is crafted with exclusive protein mixes and this shampoo for colored hair has proven results
- NEXXUS HAIR COLOR CARE PRODUCTS: Custom crafted for bleached, platinum, or silver hair, Nexxus Blonde Assure Treatment Shampoo can be used as a system with Nexxus Color Assure Conditioner

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B07M9WGY9R |
| Best Sellers Rank | #21,871 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #646 in Hair Shampoo |
| Customer Reviews | 4.5 4.5 out of 5 stars (3,062) |
| Item model number  | 605592005893 |
| Manufacturer  | Unilever |
| Product Dimensions  | 1.95 x 3 x 8.25 inches; 9.66 ounces |
| UPC  | 605592005893 |

## Product Details

- **Age Range (Description):** Adult
- **Brand:** Nexxus
- **Hair Type:** Color Treated
- **Item Form:** Cream
- **Scent:** Citrus

## Images

![Blonde Assure Purple Shampoo, For Blonde Hair Color Care Shampoo, Keratin Protein 8.5 oz - Image 1](https://m.media-amazon.com/images/I/71xJ1ajgivL.jpg)

## Available Options

This product comes in different **Size** options.

## Questions & Answers

**Q: Is this product appropriate for natural blonde/platinum hair?**
A: I think if your  natural blond hair has a tendency to turn  a bit coppery, I think it helps.

**Q: Is there a reason why you don't offer the conditioner on amazon?  Maybe as a set?**
A: The conditioner wasn’t available at the time of the shampoo purchase. Thanks!

**Q: Hello. Is this product tested on animals? Thanks in advance.**
A: Nexxus is NOT cruelty free.  Nexxus is owned by Unilever, a company that tests on animals.

**Q: Does the nexxus blonde assure shampoo and conditioner come in larger bottles? is the blonde assure the same as color assure?**
A: Our Nexxus Blonde Assure Shampoo and Conditioner is only available in one size, at this time. While our Color Assure is good for any color hair, the Blonde Assure is designed specifically for blond or silver hair to reduce any brassy tones.

## Customer Reviews

### ⭐⭐⭐⭐⭐ High Quality Shampoo
*by J***G on October 8, 2023*

Blonde hair requires the use of purple shampoo a couple times per week to avoid looking brassy & Nexus Blonde Assure protects & keeps my blonde hair looking healthy and free of any unwanted brassy or orange tones. I'm picky about my hair products and I refuse to buy anything that isn't sulfate free and Nexus offers a quality product and it's at a very competitive price. The bottle isn't very big but I don't use it daily so I think that it will last enough to justify the $20 price tag. The scent is great and I this shampoo definitely leaves my hair looking very shiny and clean. Nexxus just out performs others. Some purple shampoos have left my hair very dry & brittle but this one leaves my hair feeling very soft. I'm very satisfied with this purchase.

### ⭐⭐⭐⭐⭐ Nexxus Purple Shampoo cuts the yellow/brass and leaves hair healthy, shiny, and soft AAA+
*by D***E on August 9, 2025*

Growing out my gray with lengths that were still auburn. I bleached and then started using a very expensive blue shampoo that I was given. This Nexxus purple shampoo blows the other one out of the water! Hair feels soft and healthy after using Nexxus, not dry and lifeless after using others. After the first shampoo, the brassiness and yellow were diminished significantly. My hair is actually turning platinum. Will upload pic later. Great stuff. Highly recommend.

### ⭐⭐⭐⭐⭐ Favorite purple shampoo.
*by J***J on March 28, 2025*

This has been the best purple shampoo that I've used. It doesn't make my hair crispy, and takes away the orange nicely. Here's a photo of a 613 wig and one I rinsed with the purple shampoo. If you put a lot of the shampoo on the hair it will go silver, but make sure you make it even coverage and rinse well or you can end up with some strands toned more than the other pieces. Plus, smell is nice and not chemically like some other popular one. It's thick and not runny, so helpful to mix it up in your hands before application.

## Frequently Bought Together

- Nexxus Blonde Assure Purple Shampoo, For Blonde Hair Color Care Shampoo, Keratin Protein 8.5 oz
- Nexxus Blonde Assure Purple Keratin Conditioner for Blonde and Bleached Hair, 8.5 oz
- Nexxus Heat Defense Spray Prep & Protect for 450 degree heat protection, with StyleProtect Technology 6 oz

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*Product available on Desertcart Romania*
*Store origin: RO*
*Last updated: 2026-03-12*