---
product_id: 12973250
title: "The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything"
price: "152 Lei"
currency: RON
in_stock: true
reviews_count: 8
url: https://www.desertcart.ro/products/12973250-the-art-of-the-start-2-0-the-time-tested
store_origin: RO
region: Romania
---

# The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

**Price:** 152 Lei
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- **How much does it cost?** 152 Lei with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ro](https://www.desertcart.ro/products/12973250-the-art-of-the-start-2-0-the-time-tested)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

desertcart.com: The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything: 9781591847847: Kawasaki, Guy, Filby, Lindsey: Books

Review: Is this book a life-changer? It’s in it alright - if it is in you too - Can Art Of The Start 2.0 really create careers, build new brands, transform lives? Heck, that’s its sole purpose. Not only can it help budding businesses and initiatives, it does more: it blasts away dilemmas, cushy alibis and convenient excuses. It’s an all-encompassing action plan - for action-oriented readers. (Spoiler alert: the other kind of reader will be, well, disillusioned.) As a long-time fan of Guy Kawasaki, familiar with his ideas and works, I’m glad to say that this book is nevertheless unexpectedly good. His whole trail-blazing career and his vantage point inform it and after all, he is in a league of his own. Yet Guy solves “the fundamental problem of experienced people” (that he too knows too much) by applying his unique gift of keeping it simple. For me, the book also carries a bonus - it’s like an unwritten writing course. The text is brilliantly efficient, which is impressive, as some of the ideas have previously been set to different formats - presentation slides, FAQ’s, interviews, webinars, etc. It is so smooth and fluid, so totally succinct, that the only place The Art of the Start 2.0 could go next (2.5?) is to become an app for portable devices. The text is also refreshingly candid. Guy repeatedly calls it what it is (vs. the artifice of PR, PC and widespread phoniness). Take for example a question about the hiring process: “Should we be honest about our startup’s weaknesses as well as strengths?”. Guy answers it like this: “Let me get this straight: you’re wondering whether you should lie to candidates, knowing that if they take the job, they’ll eventually discover that you startup sucks?”. No patience for pretense here, just the disarming truth - being no good to begin with, trying to hide it AND pretending it’s all somehow acceptable - is not acceptable. Virtually every page in the book is such a reminder to always be genuine. Much more than the title promises, that’s in fact sound life management. The text is quite funny on every page - just Guy being his usual amusing self. Still, he has done some heavy homework, while we all try to casually copy it from him. So whoever is serious about the success of his or her project in this life, will snap out of any daydreaming, grab a pencil and make notes about their own enterprise - after every paragraph. The text of the book may flow effortlessly, but the subject matter is anything but - and the author is the dead-serious, no-nonsense, been-there-done-that voice of reason, which none of us can afford to ignore. AOTS2.0 has convinced me that success is a ruthless numbers’ game, and that we stand only one chance in it - to play selflessly, conscientiously and passionately. It also lays out exactly how to do it. If you are willing to start something truly worthwhile, read it and re-read it; and you’ll never be naive again. Guy Kawasaki has excelled as a marketer, entrepreneur, manager, consultant, investor, blogger, writer, speaker, publisher and evangelist of several great brands. But more than anything - and this book seals it - he is an enthusiastic enabler, a kind catalyst and a steel safety net for anyone starting - or already doing - anything earnest anywhere.
Review: My head is about to explode! - My head is about to explode! I am only half way through The Art of the Start 2.0 and it has put so much information into my head it is about to explode and I had to pause here and write this review. I don't often do reviews before I finish the book but this is an exception because this is an exceptional book. There is so much valuable information contained in this book if you have already started or are thinking about starting your own business you need to get your copy today. Use it as a reference or read it from beginning to end. You will learn something that will help you in your venture guaranteed. The author's goal is to "make entrepreneurship easier for you" and, if you read what he says and then do it he will have succeeded and you will be well on your way to success too. I did not read Version 1 but have run my own consulting company of one back around the turn of the century during the Y2K boom or crisis, depending on your perspective, and wish I had known then what I know now after reading this book. I am sure there are more nuggets of wisdom to come in the second half of the book but, even if not, it was still worth the small investment if I get nothing else from it. He states it better than I could when he says, "Entrepreneurship is about doing, not learning to do. If your attitude is “Cut the crap—let’s get going,” you’re reading the right book by the right author." Just a few of the subjects you will learn about are (1) premortems, (2) why a Morpheus and a devil’s advocate are not the same thing, (2) why it is important to hire people better than yourself, (3) what a MVVVP is and why you need one. You might also be surprised, as I was, with what kind of smartphone Guy Kawasaki uses. So, in case you did not get the gist of what I am trying to say here, I really like this book and believe you will too but you have to get your own copy to find out for yourself. Don't delay. Get it today!

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #601,234 in Books ( See Top 100 in Books ) #57 in Venture Capital (Books) #221 in Entrepreneurship (Books) #775 in Starting a Business (Books) |
| Customer Reviews | 4.6 4.6 out of 5 stars (1,656) |
| Dimensions  | 6.44 x 1.16 x 9.54 inches |
| Edition  | Reissue |
| ISBN-10  | 1591847842 |
| ISBN-13  | 978-1591847847 |
| Item Weight  | 2.31 pounds |
| Language  | English |
| Print length  | 336 pages |
| Publication date  | March 3, 2015 |
| Publisher  | Portfolio |

## Images

![The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything - Image 1](https://m.media-amazon.com/images/I/7181RyLn7BL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Is this book a life-changer? It’s in it alright - if it is in you too
*by M***C on March 10, 2015*

Can Art Of The Start 2.0 really create careers, build new brands, transform lives? Heck, that’s its sole purpose. Not only can it help budding businesses and initiatives, it does more: it blasts away dilemmas, cushy alibis and convenient excuses. It’s an all-encompassing action plan - for action-oriented readers. (Spoiler alert: the other kind of reader will be, well, disillusioned.) As a long-time fan of Guy Kawasaki, familiar with his ideas and works, I’m glad to say that this book is nevertheless unexpectedly good. His whole trail-blazing career and his vantage point inform it and after all, he is in a league of his own. Yet Guy solves “the fundamental problem of experienced people” (that he too knows too much) by applying his unique gift of keeping it simple. For me, the book also carries a bonus - it’s like an unwritten writing course. The text is brilliantly efficient, which is impressive, as some of the ideas have previously been set to different formats - presentation slides, FAQ’s, interviews, webinars, etc. It is so smooth and fluid, so totally succinct, that the only place The Art of the Start 2.0 could go next (2.5?) is to become an app for portable devices. The text is also refreshingly candid. Guy repeatedly calls it what it is (vs. the artifice of PR, PC and widespread phoniness). Take for example a question about the hiring process: “Should we be honest about our startup’s weaknesses as well as strengths?”. Guy answers it like this: “Let me get this straight: you’re wondering whether you should lie to candidates, knowing that if they take the job, they’ll eventually discover that you startup sucks?”. No patience for pretense here, just the disarming truth - being no good to begin with, trying to hide it AND pretending it’s all somehow acceptable - is not acceptable. Virtually every page in the book is such a reminder to always be genuine. Much more than the title promises, that’s in fact sound life management. The text is quite funny on every page - just Guy being his usual amusing self. Still, he has done some heavy homework, while we all try to casually copy it from him. So whoever is serious about the success of his or her project in this life, will snap out of any daydreaming, grab a pencil and make notes about their own enterprise - after every paragraph. The text of the book may flow effortlessly, but the subject matter is anything but - and the author is the dead-serious, no-nonsense, been-there-done-that voice of reason, which none of us can afford to ignore. AOTS2.0 has convinced me that success is a ruthless numbers’ game, and that we stand only one chance in it - to play selflessly, conscientiously and passionately. It also lays out exactly how to do it. If you are willing to start something truly worthwhile, read it and re-read it; and you’ll never be naive again. Guy Kawasaki has excelled as a marketer, entrepreneur, manager, consultant, investor, blogger, writer, speaker, publisher and evangelist of several great brands. But more than anything - and this book seals it - he is an enthusiastic enabler, a kind catalyst and a steel safety net for anyone starting - or already doing - anything earnest anywhere.

### ⭐⭐⭐⭐⭐ My head is about to explode!
*by S***N on May 7, 2015*

My head is about to explode! I am only half way through The Art of the Start 2.0 and it has put so much information into my head it is about to explode and I had to pause here and write this review. I don't often do reviews before I finish the book but this is an exception because this is an exceptional book. There is so much valuable information contained in this book if you have already started or are thinking about starting your own business you need to get your copy today. Use it as a reference or read it from beginning to end. You will learn something that will help you in your venture guaranteed. The author's goal is to "make entrepreneurship easier for you" and, if you read what he says and then do it he will have succeeded and you will be well on your way to success too. I did not read Version 1 but have run my own consulting company of one back around the turn of the century during the Y2K boom or crisis, depending on your perspective, and wish I had known then what I know now after reading this book. I am sure there are more nuggets of wisdom to come in the second half of the book but, even if not, it was still worth the small investment if I get nothing else from it. He states it better than I could when he says, "Entrepreneurship is about doing, not learning to do. If your attitude is “Cut the crap—let’s get going,” you’re reading the right book by the right author." Just a few of the subjects you will learn about are (1) premortems, (2) why a Morpheus and a devil’s advocate are not the same thing, (2) why it is important to hire people better than yourself, (3) what a MVVVP is and why you need one. You might also be surprised, as I was, with what kind of smartphone Guy Kawasaki uses. So, in case you did not get the gist of what I am trying to say here, I really like this book and believe you will too but you have to get your own copy to find out for yourself. Don't delay. Get it today!

### ⭐⭐⭐⭐ Great book, needs more editing
*by G***G on November 13, 2015*

The advice is excellent, the writing is friendly and informal without being cutesy, and the format of forecasting what you're about to read, then telling, then summing up again is really helpful if you are trying to read through distractions and interruptions, but it would have been nice if someone had gone through and replaced the original hyperlinks with actual web site addresses or at least added them in footnotes. There isn't even a notes section with web site addresses at the back.

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.ro/products/12973250-the-art-of-the-start-2-0-the-time-tested](https://www.desertcart.ro/products/12973250-the-art-of-the-start-2-0-the-time-tested)

---

*Product available on Desertcart Romania*
*Store origin: RO*
*Last updated: 2026-02-22*