---
product_id: 14477564
title: "Paid Attention: Innovative Advertising for a Digital World Paperback – April 28, 2015"
brand: "faris yakob"
price: "228 Lei"
currency: RON
in_stock: true
reviews_count: 8
url: https://www.desertcart.ro/products/14477564-paid-attention-innovative-advertising-for-a-digital-world-paperback-april
store_origin: RO
region: Romania
---

# Paid Attention: Innovative Advertising for a Digital World Paperback – April 28, 2015

**Brand:** faris yakob
**Price:** 228 Lei
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Paid Attention: Innovative Advertising for a Digital World Paperback – April 28, 2015 by faris yakob
- **How much does it cost?** 228 Lei with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ro](https://www.desertcart.ro/products/14477564-paid-attention-innovative-advertising-for-a-digital-world-paperback-april)

## Best For

- faris yakob enthusiasts

## Why This Product

- Trusted faris yakob brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Full description not available

## Images

![Paid Attention: Innovative Advertising for a Digital World Paperback – April 28, 2015 - Image 1](https://m.media-amazon.com/images/I/71AQLXrGIbL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Fundamental read to keep evolving
*by D***O on February 23, 2016*

I just finished reading this book and I have to say: Thank you Yakob! It is very hard to find books that combine theory, personal experience and case studies in a way that you actually learn from. Plus, the storytelling of the book is great and easy to follow. It has a bonus, it give you real tools that can actually help you in your everyday work. If you are in advertising/marketing you have to read this.

### ⭐⭐⭐⭐ Four Stars
*by P***A on May 27, 2015*

A good book on the subject. Needs some review for next editions because of some typing erros

### ⭐⭐⭐⭐⭐ Solid and simple vision on how the ad industry is adapting to a new reality.
*by O***N on September 10, 2020*

Probably the best text that I read over the past 5 years about advertising and digital. Simple and clear, and very transparent on how our industry and agency model should adapt - or reinterpret- their core business.

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**Shop now:** [https://www.desertcart.ro/products/14477564-paid-attention-innovative-advertising-for-a-digital-world-paperback-april](https://www.desertcart.ro/products/14477564-paid-attention-innovative-advertising-for-a-digital-world-paperback-april)

---

*Product available on Desertcart Romania*
*Store origin: RO*
*Last updated: 2026-03-02*