---
product_id: 15261852
title: "You Branding: Reinventing Your Personal Identity as a Successful Brand"
price: "205 Lei"
currency: RON
in_stock: true
reviews_count: 9
url: https://www.desertcart.ro/products/15261852-you-branding-reinventing-your-personal-identity-as-a-successful-brand
store_origin: RO
region: Romania
---

# You Branding: Reinventing Your Personal Identity as a Successful Brand

**Price:** 205 Lei
**Availability:** ✅ In Stock

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- **What is this?** You Branding: Reinventing Your Personal Identity as a Successful Brand
- **How much does it cost?** 205 Lei with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ro](https://www.desertcart.ro/products/15261852-you-branding-reinventing-your-personal-identity-as-a-successful-brand)

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## Description

You Branding: Reinventing Your Personal Identity as a Successful Brand [Cijo, Mark] on desertcart.com. *FREE* shipping on qualifying offers. You Branding: Reinventing Your Personal Identity as a Successful Brand

Review: 'What the mind can conceive and believe, it can achieve.' - Mark Cijo knows the territory he explores in this rather intensive but easily accessible book on finding those factors that can make each of us a `successful brand'. The concept is novel but then who better to address this filed of finding success in the Internet age than Mark Cijo. He has degrees in physics, computer science, and mathematics, is a co-founder of Brawnycode - a Digital Marketing Agency in India, and is currently a Digital Marketing Consultant, Mentor & Speaker based out of Dubai, UAE. He is a leading authority in digital inbound marketing and coaches clients in brand building from Dubai, Australia, India and the UK. And now we have him at our beck and call in this fine, very readable book. Making sense out the world of the internet as far as marketing ourselves is a conundrum for most: the intricacies and secrets of Google, Twitter, LinkedIn, etc are difficult enough to de-code for personal communication, but try to make sense of how these function in supporting your success in your work life is what Mark Cijo offers. After an introduction in which he instructs us to Google our name (and see the results - a keen lesson...!) he beings his book on how to develop our best brand so that we will be then most marketable. He addresses why personal branding is important to define our identity, the ten vital benefits branding offers (builds our credibility, creates opportunities, shows how we are unique and irresistible, etc), how to improve our personal brand by observing corporate brands - with some rather remarkable personal stories of success from the likes of Oprah Winfrey, Donald Trump, Lady Gaga et al), how to know the image we wish to project, how to find our target (customers, employers, clients - with a big emphasis on utilizing social media), know our specialty and own it, a fascinating `Branding Blueprint', create our `story', and online and offline tips and techniques for getting our new brand out in the world. After all of this information Mark Cijo presents some very solid and wise advice on how to avoid mistakes and errors in this branding process and encourages us to keep recreating or building our brand as the world changes. Solid information presented in a professional yet entertaining manner. Grady Harp, February 14
Review: A great intro to the wheres and whys of personal branding - You Branding is an introduction and guide to reinventing and marketing yourself in a specific, targeted way – self-branding. It’s the modern, particularly on-line approach to putting onself out into the world, raising one’s profile, and Cijo suggests it’s also a way to get ahead in the job market, and perhaps as a way to generate income itself. Cijo begins by explaining why self-branding is important in this day and age, and I think that in itself is valuable for people who are just beginning to navigate the new world of self-presentation. Cijo is right, particularly here in the U.S., one has to take charge of how one navigates and presents oneself in and to the world. Step by step and area by area Cijo moves forward the different needs and branches of self-branding, and gives a pretty thorough and vigorous overview of the subject. It is, however, an overview, and where the book falls short (and why I gave it four stars rather than five) is that occasionally it is short on specifics. For example, it brings up the need to be aware of search engine optimization (SEO), and that you need to get to the top with search engines, but it doesn’t really get into how, except for talking about keywords and linking. This is all very well, but if the target audience of the book is newbies who have to be persuaded self-branding is a valuable thing, they are also going to need a lot more practical help in order to navigate SEOs. That said – it is a terrific overview, and would be a great stepping stone for anyone getting on the track – it gives a vision of why and what needs to be done, and makes it seem very doable. That is a great service to readers.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #1,275,262 in Books ( See Top 100 in Books ) #6,011 in Entrepreneurship (Books) #12,543 in Success Self-Help |
| Customer Reviews | 4.1 4.1 out of 5 stars (88) |
| Dimensions  | 6 x 0.54 x 9 inches |
| ISBN-10  | 1495404218 |
| ISBN-13  | 978-1495404214 |
| Item Weight  | 12.8 ounces |
| Language  | English |
| Print length  | 238 pages |
| Publication date  | January 10, 2014 |
| Publisher  | CreateSpace Independent Publishing Platform |

## Images

![You Branding: Reinventing Your Personal Identity as a Successful Brand - Image 1](https://m.media-amazon.com/images/I/61641l3sTXL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 'What the mind can conceive and believe, it can achieve.'
*by G***P on February 7, 2014*

Mark Cijo knows the territory he explores in this rather intensive but easily accessible book on finding those factors that can make each of us a `successful brand'. The concept is novel but then who better to address this filed of finding success in the Internet age than Mark Cijo. He has degrees in physics, computer science, and mathematics, is a co-founder of Brawnycode - a Digital Marketing Agency in India, and is currently a Digital Marketing Consultant, Mentor & Speaker based out of Dubai, UAE. He is a leading authority in digital inbound marketing and coaches clients in brand building from Dubai, Australia, India and the UK. And now we have him at our beck and call in this fine, very readable book. Making sense out the world of the internet as far as marketing ourselves is a conundrum for most: the intricacies and secrets of Google, Twitter, LinkedIn, etc are difficult enough to de-code for personal communication, but try to make sense of how these function in supporting your success in your work life is what Mark Cijo offers. After an introduction in which he instructs us to Google our name (and see the results - a keen lesson...!) he beings his book on how to develop our best brand so that we will be then most marketable. He addresses why personal branding is important to define our identity, the ten vital benefits branding offers (builds our credibility, creates opportunities, shows how we are unique and irresistible, etc), how to improve our personal brand by observing corporate brands - with some rather remarkable personal stories of success from the likes of Oprah Winfrey, Donald Trump, Lady Gaga et al), how to know the image we wish to project, how to find our target (customers, employers, clients - with a big emphasis on utilizing social media), know our specialty and own it, a fascinating `Branding Blueprint', create our `story', and online and offline tips and techniques for getting our new brand out in the world. After all of this information Mark Cijo presents some very solid and wise advice on how to avoid mistakes and errors in this branding process and encourages us to keep recreating or building our brand as the world changes. Solid information presented in a professional yet entertaining manner. Grady Harp, February 14

### ⭐⭐⭐⭐ A great intro to the wheres and whys of personal branding
*by E***W on February 13, 2014*

You Branding is an introduction and guide to reinventing and marketing yourself in a specific, targeted way – self-branding. It’s the modern, particularly on-line approach to putting onself out into the world, raising one’s profile, and Cijo suggests it’s also a way to get ahead in the job market, and perhaps as a way to generate income itself. Cijo begins by explaining why self-branding is important in this day and age, and I think that in itself is valuable for people who are just beginning to navigate the new world of self-presentation. Cijo is right, particularly here in the U.S., one has to take charge of how one navigates and presents oneself in and to the world. Step by step and area by area Cijo moves forward the different needs and branches of self-branding, and gives a pretty thorough and vigorous overview of the subject. It is, however, an overview, and where the book falls short (and why I gave it four stars rather than five) is that occasionally it is short on specifics. For example, it brings up the need to be aware of search engine optimization (SEO), and that you need to get to the top with search engines, but it doesn’t really get into how, except for talking about keywords and linking. This is all very well, but if the target audience of the book is newbies who have to be persuaded self-branding is a valuable thing, they are also going to need a lot more practical help in order to navigate SEOs. That said – it is a terrific overview, and would be a great stepping stone for anyone getting on the track – it gives a vision of why and what needs to be done, and makes it seem very doable. That is a great service to readers.

### ⭐⭐⭐⭐⭐ The Importance of Being You
*by K***N on March 14, 2014*

Mark Cijo’s info-packed book is a great introduction to the task of “personal branding.” From the George Bernard Shaw quote that sets the tone (“Life isn’t about finding yourself. Lif is about creating yourself.”) to solid tips for running a successful blog, Cijo’s advice is smart, succinct, and useful. Even when he seemingly wanders off topic—as with a section on job satisfaction and why it’s so important—Cijo has a point in mind and he eventually circles back to it. Cijo emphasizes honesty as a core component of successful branding and he returns to the topic frequently. This is not a book that suggests you “fake it ‘til you make it.” What this book does do, simply and effectively, is give a reader the tools for finding out the answers to two questions: Who are you? “Who needs to know you?” While the author makes a case for the need to manage your “brand” online even if you’re not in business or looking for a job, job seekers will find his advice particularly useful.

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*Product available on Desertcart Romania*
*Store origin: RO*
*Last updated: 2026-03-15*