---
product_id: 1632020
title: "Hair Colour - White Toner 88ml Pot"
brand: "directions"
price: "186 Lei"
currency: RON
in_stock: true
reviews_count: 10
category: "Directions"
url: https://www.desertcart.ro/products/1632020-hair-colour-white-toner-88ml-pot
store_origin: RO
region: Romania
---

# 36 vibrant shades mixable Cruelty-free & vegan 88ml tamper-proof pot Hair Colour - White Toner 88ml Pot

**Brand:** directions
**Price:** 186 Lei
**Availability:** ✅ In Stock

## Summary

> ✨ Turn heads with tones that talk louder than words!

## Quick Answers

- **What is this?** Hair Colour - White Toner 88ml Pot by directions
- **How much does it cost?** 186 Lei with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ro](https://www.desertcart.ro/products/1632020-hair-colour-white-toner-88ml-pot)

## Best For

- directions enthusiasts

## Why This Product

- Trusted directions brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Ethical Beauty Choice:** 100% vegan and cruelty-free, because your style should never compromise your values.
- • **Compact & Travel-Ready:** 88ml sturdy pot fits perfectly in your beauty arsenal for on-the-go touch-ups.
- • **Effortless Application:** Thick jelly formula with a wide 49mm opening pot for easy, mess-free use—no brush required.
- • **Endless Color Creativity:** Mix and match 36 vivid semi-permanent shades to craft your unique look.
- • **Gentle Yet Effective Toner:** Neutralizes yellow tones without damaging bleached hair, perfect for maintaining platinum perfection.

## Overview

La Riche Directions White Toner is a trusted semi-permanent hair dye in a convenient 88ml tamper-proof pot, designed to neutralize yellow hues on very light or platinum hair. With 36 mixable vibrant shades, a thick jelly consistency for easy application, and a cruelty-free vegan formula, it offers a gentle yet effective toning solution that conditions hair without damage. Ideal for millennials seeking bold, ethical, and customizable hair color that keeps their look fresh and flawless.

## Description

La Riche Directions are simply one of the best and brightest hair dye colours on the market bar none! La Riche have been making Directions Hair Dye for over 30 years, making them one of the most trusted, respected and experienced hair dye brands in the world! Directions are available in 36 bright hair dye colours. All shades can be mixed which means the possibilities are endless. 88ml of Directions Hair Dye per pot. Tamper proof lid. 49mm opening in tub for easy use with tint brush – sold separately. Vegan friendly hair dye. Full instructions and details on how to use are included with each tub. This hair dye has not been tested on animals. Authorised stockist.

Review: Did what I expected it to do. - I hadn't heard much about this toner, so I decided to take a chance with it seeing as how I had recently cut all my hair off for a disconnected pixie I had been longing for, which was the perfect time to rebleach to the lightest shade I could go and give it a whirl. Once I got a pale yellow (almost white with light yellow hues), I let my hair air dry completely after using some clarifying shampoo. I didn't bother with a tint brush while applyting this toner due to its jelly consistency, so I sectioned off my hair into quadrants and ran it through my strands among each section. I took a very fine-toothed comb through my hair to even it all out. I used only half of the pot due to my hair being real short, but I applied enough to fully saturate each strand. Left it on for 1hr and 30mins, then rinsed to find my hair pratically white with silver hues. Almost all of the light yellow tones was gone, and the tips of my hair were even a very pale lilac shade (which washed out after a couple washes a week later). It lasts about a week for me, sometimes two depending on if I wash my hair often (which I don't normally need to really do). Needless to say, I was very pleased with this product as a toner. Sure, it doesn't do maximum toning like the Wella T18 would, but it does work well enough to use every week without any damage done to my bleached hair (which I want to avoid) -- you can't use the T18 unless you add in a developer, which is damaging if used a lot to constantly tone. I've already bought a few more pots to stock up on, and will likely buy several more to keep as back-ups. I definitely like it much more than the Manic Panic Virgin Snow, but I would say the SFX mixer/toner works just a smidge better than this one (and lasts a bit longer). I'd still recommend it. PROS: - isn't tested on animals - doesn't damage hair no matter how long you leave it on, even after bleaching - has a nice jelly feel that is easy to apply - conditions the hair and leaves it soft after rinsing - easy to follow, clear directions - can be applied by hands without a tint brush if you want - has a nice light smell that isn't overwhelming - does not irritate the scalp - no extra products or ingredients needed - works well on very light hair to tone out any yellowness - comes in a thick jar/pot that is hard to break or damage CONS: - 88ml of product in a small jar/pot, so those with long and thick hair will most likely need another to get an all-over application - products needs to be scooped out - no mention of the specific shade or type of product on the jar aside from the small manual attached to the lid (most will remove it, so it's best to write the shade on the lid if you're like me and get confused with numerous dyes) - does not last as long as other brands, even if I don't wash often ---------- PLEASE NOTE BEFORE BUYING: Due to the color of this product in person being a lilac shade, your hair needs to be close to the same color as the inside of a banana peel (very pale yellow that is level 10 hair, or at the least a pale level 9) for this to have a really noticeable effect that will give you the results that it advertises itself as: white. It works best on platinum hair that has real light yellow hues for maximum effect. If your hair is blonde but it has obvious golden yellow or bright orange/brassy hues, it's not going to cancel it all out and give you white. Even if you get a deeper colored purple toner (or you make your own), it won't give you white. Color can't lift color, only cancel it out (so you would get maybe a sandy, beige colored blonde, just not as brassy). If you want white with this specific Directions White Toner, bleaching again to the lightest shade will be necessary. -----------
Review: Wonderful white toner - Finally found a white toner that actually works. The application is a bit 'messy' but easier to use than a tube. You can apply with a tint brush or you can just dip your fingers in like I do - slather on the roots and keep slathering. Very thick, which holds onto your hair nicely. The little pot goes a long way. This is finally something that works on my mom's hair - she can never get toner to remove the gold tones (yellow band from overgrowth). We now mix this with La Riche Silver toner as well, so she gets to look like Ursula for a bit with blueish-purple hair. Due to the porousness of her hair the blue/purple stays for a day or two until it is washed out.

## Features

- La Riche Directions Semi Permanent Hair Dye
- Bright hair dye colours
- Tamper proof lid
- Instructions included
- Not tested on animals

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B001BFRMM2 |
| Batteries  | 1 A batteries required. |
| Best Sellers Rank | #587,943 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #4,559 in Hair Color |
| Customer Reviews | 3.8 3.8 out of 5 stars (1,638) |
| Is Discontinued By Manufacturer  | No |
| Item model number  | 4211 |
| Manufacturer  | La Riche |
| Product Dimensions  | 2.17 x 2.17 x 2.76 inches; 3.84 ounces |
| UPC  | 793379203898 698798033753 785525939607 |

## Product Details

- **Brand:** Directions
- **Color:** White Toner
- **Item Form:** Liquid
- **Package Information:** Pot,Tub
- **Product Benefits:** Enhances hair color versatility with a white toner shade, suitable for chemically treated hair

## Images

![Hair Colour - White Toner 88ml Pot - Image 1](https://m.media-amazon.com/images/I/61oQmUgluNL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Did what I expected it to do.
*by S***E on May 28, 2017*

I hadn't heard much about this toner, so I decided to take a chance with it seeing as how I had recently cut all my hair off for a disconnected pixie I had been longing for, which was the perfect time to rebleach to the lightest shade I could go and give it a whirl. Once I got a pale yellow (almost white with light yellow hues), I let my hair air dry completely after using some clarifying shampoo. I didn't bother with a tint brush while applyting this toner due to its jelly consistency, so I sectioned off my hair into quadrants and ran it through my strands among each section. I took a very fine-toothed comb through my hair to even it all out. I used only half of the pot due to my hair being real short, but I applied enough to fully saturate each strand. Left it on for 1hr and 30mins, then rinsed to find my hair pratically white with silver hues. Almost all of the light yellow tones was gone, and the tips of my hair were even a very pale lilac shade (which washed out after a couple washes a week later). It lasts about a week for me, sometimes two depending on if I wash my hair often (which I don't normally need to really do). Needless to say, I was very pleased with this product as a toner. Sure, it doesn't do maximum toning like the Wella T18 would, but it does work well enough to use every week without any damage done to my bleached hair (which I want to avoid) -- you can't use the T18 unless you add in a developer, which is damaging if used a lot to constantly tone. I've already bought a few more pots to stock up on, and will likely buy several more to keep as back-ups. I definitely like it much more than the Manic Panic Virgin Snow, but I would say the SFX mixer/toner works just a smidge better than this one (and lasts a bit longer). I'd still recommend it. PROS: - isn't tested on animals - doesn't damage hair no matter how long you leave it on, even after bleaching - has a nice jelly feel that is easy to apply - conditions the hair and leaves it soft after rinsing - easy to follow, clear directions - can be applied by hands without a tint brush if you want - has a nice light smell that isn't overwhelming - does not irritate the scalp - no extra products or ingredients needed - works well on very light hair to tone out any yellowness - comes in a thick jar/pot that is hard to break or damage CONS: - 88ml of product in a small jar/pot, so those with long and thick hair will most likely need another to get an all-over application - products needs to be scooped out - no mention of the specific shade or type of product on the jar aside from the small manual attached to the lid (most will remove it, so it's best to write the shade on the lid if you're like me and get confused with numerous dyes) - does not last as long as other brands, even if I don't wash often ---------- PLEASE NOTE BEFORE BUYING: Due to the color of this product in person being a lilac shade, your hair needs to be close to the same color as the inside of a banana peel (very pale yellow that is level 10 hair, or at the least a pale level 9) for this to have a really noticeable effect that will give you the results that it advertises itself as: white. It works best on platinum hair that has real light yellow hues for maximum effect. If your hair is blonde but it has obvious golden yellow or bright orange/brassy hues, it's not going to cancel it all out and give you white. Even if you get a deeper colored purple toner (or you make your own), it won't give you white. Color can't lift color, only cancel it out (so you would get maybe a sandy, beige colored blonde, just not as brassy). If you want white with this specific Directions White Toner, bleaching again to the lightest shade will be necessary. -----------

### ⭐⭐⭐⭐ Wonderful white toner
*by M***M on October 8, 2015*

Finally found a white toner that actually works. The application is a bit 'messy' but easier to use than a tube. You can apply with a tint brush or you can just dip your fingers in like I do - slather on the roots and keep slathering. Very thick, which holds onto your hair nicely. The little pot goes a long way. This is finally something that works on my mom's hair - she can never get toner to remove the gold tones (yellow band from overgrowth). We now mix this with La Riche Silver toner as well, so she gets to look like Ursula for a bit with blueish-purple hair. Due to the porousness of her hair the blue/purple stays for a day or two until it is washed out.

### ⭐⭐⭐⭐⭐ Love it! Cheap and effective!
*by A***R on September 3, 2016*

I have never done any sort of toner by myself but this was incredibly easy to apply and showed immediate results. My hair is highlighted professionally with bleach so it's pretty light, but I wanted to cut the yellow/gold tones. Just applied to towel dried hair and brushed through, covering my entire head (including the brown pieces) and left on for 45 min. Immediately more platinum. May take a couple of applications to achieve white white blonde, but the product is fantastic. Bought two more jars!

## Frequently Bought Together

- Directions Hair Colour - White Toner 88ml Pot
- LA RICHE DIRECTIONS CARNATION PINK
- Pulp Riot Semi-Permanent Hair Color 4oz- Jam

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*Product available on Desertcart Romania*
*Store origin: RO*
*Last updated: 2026-03-08*