---
product_id: 16859762
title: "Superior Preference Fade-Defying + Shine Permanent Hair Color, 4R Dark Auburn, Pack of 1, Hair Dye"
brand: "l'oreal paris"
price: "117 Lei"
currency: RON
in_stock: true
reviews_count: 8
category: "L'oreal Paris"
url: https://www.desertcart.ro/products/16859762-superior-preference-fade-defying-shine-permanent-hair-color-4r-dark
store_origin: RO
region: Romania
---

# Fade-defying color lasts weeks 50+ luminous shades Care Supreme Conditioner with Shine Serum Superior Preference Fade-Defying + Shine Permanent Hair Color, 4R Dark Auburn, Pack of 1, Hair Dye

**Brand:** l'oreal paris
**Price:** 117 Lei
**Availability:** ✅ In Stock

## Summary

> 🎨 Unlock your signature shade with fade-defying brilliance!

## Quick Answers

- **What is this?** Superior Preference Fade-Defying + Shine Permanent Hair Color, 4R Dark Auburn, Pack of 1, Hair Dye by l'oreal paris
- **How much does it cost?** 117 Lei with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ro](https://www.desertcart.ro/products/16859762-superior-preference-fade-defying-shine-permanent-hair-color-4r-dark)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Fade-Defying Technology:** Unique gel formula locks in vibrant color that resists fading for weeks.
- • **Over 50 Signature Shades:** Find your perfect hue from a vast palette, from rich auburn to cool blondes.
- • **Salon-Quality Shine at Home:** Achieve professional, luminous hair color without the salon price tag.
- • **Gray Coverage & Volume Boost:** Effectively covers stubborn grays while enhancing hair volume and texture.
- • **Nourishing Care Supreme Conditioner:** Infused with shine serum to keep hair silky, soft, and radiant post-color.

## Overview

L'Oreal Paris Superior Preference 4R Dark Auburn is a permanent hair color kit featuring a unique fade-defying gel formula paired with Care Supreme Conditioner and Shine Serum. With over 50 shades available, it delivers long-lasting, vibrant color with salon-quality shine, effective gray coverage, and enhanced hair softness and volume—all in a convenient at-home application.

## Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

Review: Salon Quality Hair at Home! Perfect, Shiny & Beautiful Color! - L'Oreal Superior Preference Light Amber Brown is one of the best colors I've used & I normally buy the more expensive, salon equivalent brands but never again! This is the 2nd time I've used L'Oreal Superior Preference color, once when I was dark blonde. I just can't get over how soft & unbelievably shiny my hair looks after using the color, plus my hair seems to have more volume! I'm so thrilled with these results! Previously, I'd chose a professional formula in another brand & my hair was not light copper brown but bright fire engine red! Despite using clarifying shampoo till I was waterlogged, I still had bright red clown hair! Not anymore! I'm so thrilled with the not only the excellent coverage for my few stubborn grays but my hair just looks and feels incredible! L'Oreal Superior Preference Light Amber Brown gave me the beautiful, professional looking color I'd been wanting - a nice light brown with just the perfect amount of copper so it looks like my natural hair color. Finally, I can stop hiding under beanies & ball caps! No wonder stylists warn against box colors! I think my hair definitely looks like I had it done in a salon! Oh! Those stubborn gray hairs? Completely vanished!
Review: Excellent Performance & Endurance from L'Oreal - Thank you L'Oreal for this Superior Hair Color. I'm very impressed to come back to box dyes and find such an excellent performing product! Who knew L'Oreal had gotten this impressively great at this price point? I certainly didn't. I am switching from e-salon because the color isn't working for me any longer after years of using the same products. I'm using this and the L'Oreal Root Magic and I'm saving money, and my hair looks better! WOW! THANK YOU THANK YOU THANK YOU

## Features

- Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
- Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
- L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
- Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000RDG7DO |
| Best Sellers Rank | #157 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | 4R Dark Auburn |
| Container Type | Bottle |
| Customer Reviews | 4.5 out of 5 stars 54,635 Reviews |
| Global Trade Identification Number | 00071249253052 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Serum,Spray |
| Item Height | 6.2 inches |
| Item Type Name | chemical-hair-dyes |
| Item Weight | 0.24 Grams |
| Manufacturer | L'Oreal Paris |
| Material Features | Compostable |
| Material Type Free | Diethanolamine Free |
| Number of Items | 1 |
| Package Information | Bottle |
| Product Benefits | Fade Defying |
| UPC | 071249253052 |
| Unit Count | 1 Count |

## Product Details

- **Color:** 4R Dark Auburn
- **Package Information:** Bottle
- **Brand:** L'Oreal Paris
- **Item Form:** Serum,Spray
- **Hair Type:** All

## Images

![Superior Preference Fade-Defying + Shine Permanent Hair Color, 4R Dark Auburn, Pack of 1, Hair Dye - Image 1](https://m.media-amazon.com/images/I/814zFfUWjEL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is L’Oreal Preference haircolor?​**
A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

**Q: What has changed with the new formula?**
A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

**Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?**
A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Salon Quality Hair at Home! Perfect, Shiny & Beautiful Color!
*by J***G on November 1, 2025*

L'Oreal Superior Preference Light Amber Brown is one of the best colors I've used & I normally buy the more expensive, salon equivalent brands but never again! This is the 2nd time I've used L'Oreal Superior Preference color, once when I was dark blonde. I just can't get over how soft & unbelievably shiny my hair looks after using the color, plus my hair seems to have more volume! I'm so thrilled with these results! Previously, I'd chose a professional formula in another brand & my hair was not light copper brown but bright fire engine red! Despite using clarifying shampoo till I was waterlogged, I still had bright red clown hair! Not anymore! I'm so thrilled with the not only the excellent coverage for my few stubborn grays but my hair just looks and feels incredible! L'Oreal Superior Preference Light Amber Brown gave me the beautiful, professional looking color I'd been wanting - a nice light brown with just the perfect amount of copper so it looks like my natural hair color. Finally, I can stop hiding under beanies & ball caps! No wonder stylists warn against box colors! I think my hair definitely looks like I had it done in a salon! Oh! Those stubborn gray hairs? Completely vanished!

### ⭐⭐⭐⭐⭐ Excellent Performance & Endurance from L'Oreal
*by S***O on December 12, 2025*

Thank you L'Oreal for this Superior Hair Color. I'm very impressed to come back to box dyes and find such an excellent performing product! Who knew L'Oreal had gotten this impressively great at this price point? I certainly didn't. I am switching from e-salon because the color isn't working for me any longer after years of using the same products. I'm using this and the L'Oreal Root Magic and I'm saving money, and my hair looks better! WOW! THANK YOU THANK YOU THANK YOU

### ⭐⭐⭐⭐⭐ Pretty color
*by R***. on January 19, 2026*

Works well, color is as described. My hairdresser recommended L'Oreal if going for an at home hairdresser dye.

## Frequently Bought Together

- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 4R Dark Auburn, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 6R Light Auburn, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Magic Root Cover Up Gray Concealer Spray Red 2 oz.(Packaging May Vary)

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**Shop now:** [https://www.desertcart.ro/products/16859762-superior-preference-fade-defying-shine-permanent-hair-color-4r-dark](https://www.desertcart.ro/products/16859762-superior-preference-fade-defying-shine-permanent-hair-color-4r-dark)

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*Product available on Desertcart Romania*
*Store origin: RO*
*Last updated: 2026-02-02*