---
product_id: 240603999
title: "EverPure Ultra Pigmented Anti Brass Purple Rinse-Out Mask for Bleached, Blonde or Highlighted Hair, 3 Ounce"
brand: "l'oreal paris"
price: "136 Lei"
currency: RON
in_stock: true
reviews_count: 10
category: "L'oreal Paris"
url: https://www.desertcart.ro/products/240603999-everpure-ultra-pigmented-anti-brass-purple-rinse-out-mask-bleached
store_origin: RO
region: Romania
---

# Sulfate & paraben free, vegan Ultra-pigmented purple formula 5-minute quick toning EverPure Ultra Pigmented Anti Brass Purple Rinse-Out Mask for Bleached, Blonde or Highlighted Hair, 3 Ounce

**Brand:** l'oreal paris
**Price:** 136 Lei
**Availability:** ✅ In Stock

## Summary

> 💜 Say goodbye to brass, hello to flawless blonde brilliance!

## Quick Answers

- **What is this?** EverPure Ultra Pigmented Anti Brass Purple Rinse-Out Mask for Bleached, Blonde or Highlighted Hair, 3 Ounce by l'oreal paris
- **How much does it cost?** 136 Lei with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ro](https://www.desertcart.ro/products/240603999-everpure-ultra-pigmented-anti-brass-purple-rinse-out-mask-bleached)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Fast-Acting Blonde Reset:** Transforms and tones hair in just 5 minutes—because your time is precious.
- • **Powerful Brass Neutralizer:** Concentrated purple pigments target stubborn brass for salon-level blonde perfection.
- • **Trusted Parisian Expertise:** From L'Oreal Paris, a beauty leader delivering innovative, professional-grade hair care.
- • **Deep Conditioning Treatment:** Ultra-rich mask nourishes and hydrates bleached, highlighted, or color-treated hair.
- • **Sulfate & Paraben Free Formula:** Gentle, color-safe care with vegan ingredients for healthy, vibrant hair.

## Overview

L'Oreal Paris EverPure Ultra Pigmented Anti Brass Purple Rinse-Out Mask is a sulfate and paraben free, vegan hair treatment designed to neutralize brassiness in bleached, blonde, or highlighted hair. With a concentrated dose of purple pigments and hibiscus, it delivers a deep conditioning, color-safe formula that resets blonde tones in just 5 minutes, leaving hair vibrant, nourished, and salon-fresh.

## Description

Say no to brassy hair! Your beautiful blonde colored, bleached or highlighted hair can turn brassy over time. Take charge at the First Sign of brass! Our ever Pure sulfate free ultra-pigmented anti-brass purple hair mask with hibiscus neutralizes stubborn brass and deeply nourishes hair for the ultimate blonde reset in just 5 minutes. Formulated with even more toning pigments than our purple shampoo. Best for blonde colored, bleached and highlighted hair. Blonde color-treated hair requires special care. Our formula is 100% Sulfate Free and suitable for color treated hair. Experience a creamy texture, easy application, and results in just 5 minutes! Our sulfate free formula is also paraben free and formulated with vegan ingredients. Pair with our ever Pure purple shampoo. No animal derived ingredients or by-products.

Review: Best Anti-Yellow/Orange Toner I’ve Found! - I can’t love this stuff enough!! My only complaint is that it’s not always available!! So when it is, I try to stock up. When I first let my hair go gray, I started using this because I have very iron heavy water. Which even with filters and softeners adds an orange tint to everything! (I hate it - I really don’t know how anyone can happily live with well water - but that’s another topic). This stuff makes my orange hair white! Usually. There’s sort of a fine line on the amount of time to leave it on and I had to experiment to find that. Too long - I do get a bluish or purplish tint. Too short a time when my hair is bad - it doesn’t work. I’d forgotten this because once I got my hair where I wanted it - white with no blue/purple tints, I could use this once a week while in the shower and it maintained it great. Recently, though, my water softener broke and I immediately had hard, orange water. In the two weeks it took me to get it repaired, my hair got so orange and dry so fast!! I was just using this weekly and it wasn’t enough during this time. I had to do a looong, put it on and let it sit for a few hours (but not overnight - that’s when it turns purple), treatment. Back to white again. I don’t know what I’ll do if they ever stop making this! I’ve tried almost every other brand (even the ones at salons that are literally six times the price of this) and nothing does what this L’Oreal product does. I hope it works for you as well as it has for me. It’s been a life saver!
Review: Puple 'gold' for blonde haired babes! - I'm a highlighted blonde that lives in an area with hard, mineral-rich water. It's a nightmare for my hair. I absolutely love these little purple conditioner treatments from L'Oreal Paris and having been using them for several years. They have been a lifesaver! The 'EverPure Ultra Pigmented Anti Brass Purple Rinse-Out Mask' is designed to be a single-use, but I'll admit to stretching the tubes into a couple of uses. This mask is ultra-rich and hyper-pigmented. The first time I used it, I was worried it might tint my hair purple, but I had nothing to fear. It does, however, work very well to reduce brassy tones. It also has a lovely scent that I'm really into. This stuff is awesome. I appreciate that this mask is ultra-pigmented and DARK purple—when I use one on my hair, I'm confident that it's actually doing 'something'. It conditions deeply and rinses clean. I haven't had this stain my tub, however I do make a point of washing any purple spots off the tile, glass and shower curtain—just in case. I love this product and buy it regularly. Highly recommend!

## Features

- Rinse Out Purple Mask: Formulated with a concentrated dose of powerful purple pigments, this intense mask treatment helps target and correct your most stubborn brass while deeply conditioning hair
- Extra Toning Formula: Formulated with hibiscus and purple pigment, this nourishing mask helps reset your ultimate blonde in just 5 minutes; Ideal for color treated, bleached, highlighted blond hair
- The Ever Collection: With our shampoos, conditioners, and hair treatments you can have a sulfate free hair care routine that’s tailor made for your specific needs, even if you have color treated hair
- Custom Hair Solutions: From treatments, masks and serums to leave in conditioners and frizz defying shampoos and conditioners, we've got what you need; Try our thickening, moisturizing and volumizing products
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B08HDR237D |
| Best Sellers Rank | #35,185 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #995 in Hair Shampoo |
| Customer Reviews | 4.4 4.4 out of 5 stars (1,681) |
| Item model number  | 071249628331 |
| Manufacturer  | L'Oreal Paris |
| Product Dimensions  | 1.77 x 4.21 x 5.28 inches; 4.32 ounces |
| UPC  | 071249628331 |

## Product Details

- **Brand:** L'Oreal Paris
- **Hair Type:** Chemically Treated, Color Treated, Dry
- **Item Form:** Cream
- **Material Feature:** Sulfate Free
- **Product Benefits:** Moisturizing

## Images

![EverPure Ultra Pigmented Anti Brass Purple Rinse-Out Mask for Bleached, Blonde or Highlighted Hair, 3 Ounce - Image 1](https://m.media-amazon.com/images/I/81liSChHpzL.jpg)

## Questions & Answers

**Q: Will this darken my blonde hair for more of a dirty blonde?**
A: Hello, EverPure Ultra Anti Brass Purple Rinse is formulated with a concentrated dose of powerful purple pigments, this intense mask treatment helps target and correct your most stubborn brass while deeply conditioning hair. This will not add any pigment. Thanks for your interest in L'Oréal!

**Q: I got blonde highlights and the salon used a gold toner now it’s brassy when I wanted a light beige blonde. Should I use the shampoo or hair mask?**
A: I think your question could only be answered correctly by a hair professional.  I did my own blonde highlights, and this product worked good for me. Not brassy at all. Just for reference, I used Loreal Frost & Design in H85 Champagne with color toning rinse for non-brassy hair. I only started doing my own hair during the pandemic, and the results aren't bad. It saves me a ton of money as well. Best of luck to you.

**Q: Iz this cruelty free?**
A: Hi, At L’Oréal, we care for animal welfare and do not test on animals.  We are for a world without animal testing.  We have not tested our products on animals since 1989.

**Q: I have purple and blue dye in my hair... will these products help  maintain my color between salon visits?**
A: Hi, EverPure Anti-Brass Purple Mask is formulated with a concentrated dose of powerful purple pigments, this intense mask treatment helps target and correct your most stubborn brass while deeply conditioning hair. This product should maintain your color in between your visits. Thanks for your interest in Loreal!

## Customer Reviews

### ⭐⭐⭐⭐⭐ Best Anti-Yellow/Orange Toner I’ve Found!
*by H***K on November 2, 2025*

I can’t love this stuff enough!! My only complaint is that it’s not always available!! So when it is, I try to stock up. When I first let my hair go gray, I started using this because I have very iron heavy water. Which even with filters and softeners adds an orange tint to everything! (I hate it - I really don’t know how anyone can happily live with well water - but that’s another topic). This stuff makes my orange hair white! Usually. There’s sort of a fine line on the amount of time to leave it on and I had to experiment to find that. Too long - I do get a bluish or purplish tint. Too short a time when my hair is bad - it doesn’t work. I’d forgotten this because once I got my hair where I wanted it - white with no blue/purple tints, I could use this once a week while in the shower and it maintained it great. Recently, though, my water softener broke and I immediately had hard, orange water. In the two weeks it took me to get it repaired, my hair got so orange and dry so fast!! I was just using this weekly and it wasn’t enough during this time. I had to do a looong, put it on and let it sit for a few hours (but not overnight - that’s when it turns purple), treatment. Back to white again. I don’t know what I’ll do if they ever stop making this! I’ve tried almost every other brand (even the ones at salons that are literally six times the price of this) and nothing does what this L’Oreal product does. I hope it works for you as well as it has for me. It’s been a life saver!

### ⭐⭐⭐⭐⭐ Puple 'gold' for blonde haired babes!
*by E***Y on August 8, 2024*

I'm a highlighted blonde that lives in an area with hard, mineral-rich water. It's a nightmare for my hair. I absolutely love these little purple conditioner treatments from L'Oreal Paris and having been using them for several years. They have been a lifesaver! The 'EverPure Ultra Pigmented Anti Brass Purple Rinse-Out Mask' is designed to be a single-use, but I'll admit to stretching the tubes into a couple of uses. This mask is ultra-rich and hyper-pigmented. The first time I used it, I was worried it might tint my hair purple, but I had nothing to fear. It does, however, work very well to reduce brassy tones. It also has a lovely scent that I'm really into. This stuff is awesome. I appreciate that this mask is ultra-pigmented and DARK purple—when I use one on my hair, I'm confident that it's actually doing 'something'. It conditions deeply and rinses clean. I haven't had this stain my tub, however I do make a point of washing any purple spots off the tile, glass and shower curtain—just in case. I love this product and buy it regularly. Highly recommend!

### ⭐⭐⭐⭐ Works on medium -dark natural blonde hair
*by N***E on August 8, 2023*

I have natural blonde medium to dark color with some almost platinum natural highlights. I use a purple shampoo from Schwarzkopf and then this conditioning treatment afterwards and it really removes a whole lot of brassiness, brightens my natural highlights, and makes my hair sleek, silky, and very vibrant looking. The smell is a bit overwhelming; it is strong. I don't really notice it much when my hair is in a ponytail or braid but when it's close to my nose I definitely smell it a day or two later. It's a clean smell, a little bit sweet. If you are super sensitive to scents this product probably won't work for you. I am moderate to highly sensitive to different sense but as long as my hair isn't right by my nose I can deal with this smell. The results are so worth it.

## Frequently Bought Together

- L'Oreal Paris EverPure Ultra Pigmented Anti Brass Purple Rinse-Out Mask for Bleached, Blonde or Highlighted Hair, 3 Ounce
- L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

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*Product available on Desertcart Romania*
*Store origin: RO*
*Last updated: 2026-02-16*