---
product_id: 25021915
title: "Big Fat Lies: Advertising Tricks (Slim Goodbody's Lighten Up!) Paperback – March 15, 2008"
brand: "john burstein"
price: "99 Lei"
currency: RON
in_stock: true
reviews_count: 1
category: "Books"
url: https://www.desertcart.ro/products/25021915-big-fat-lies-advertising-tricks-slim-goodbodys-lighten-up-paperback
store_origin: RO
region: Romania
---

# Big Fat Lies: Advertising Tricks (Slim Goodbody's Lighten Up!) Paperback – March 15, 2008

**Brand:** john burstein
**Price:** 99 Lei
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Big Fat Lies: Advertising Tricks (Slim Goodbody's Lighten Up!) Paperback – March 15, 2008 by john burstein
- **How much does it cost?** 99 Lei with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ro](https://www.desertcart.ro/products/25021915-big-fat-lies-advertising-tricks-slim-goodbodys-lighten-up-paperback)

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- john burstein enthusiasts

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## Description

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## Images

![Big Fat Lies: Advertising Tricks (Slim Goodbody's Lighten Up!) Paperback – March 15, 2008 - Image 1](https://images-na.ssl-images-amazon.com/images/I/519xf2KHHkL.jpg)
![Big Fat Lies: Advertising Tricks (Slim Goodbody's Lighten Up!) Paperback – March 15, 2008 - Image 2](https://images-na.ssl-images-amazon.com/images/I/41ZF-nVhlgL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐ 







  
  
    Useful
  

*by M***S on Reviewed in the United States on October 10, 2012*

Note:  This book is great on advertising for the first 17 pages.  Pages 18 - 29 are all about persuading your child to become a "health advocate," a topic I'm not currently interested in.  I glanced at those pages; but am reviewing this book based on the advertising section -- the first 17 pages.The book looks at how advertising works, discusses persuasion techniques, and takes a fictional character (Martina) into a summer internship at an advertising agency.Topics include:bandwagonimage appealstestimonials/expert opinionsjinglessloganscelebrity endorsementsmascotsgeneralizations/stereotypesomissionfood stylistsTakes a tiny look at the ethics of advertising.Illustrations are good, the pages are well-formatted, the text is clear, and this book is useful (the first half, anyway)Slim Goodbody's mission in life is to get kids to live healthier (a mascot!  image appeal!  expert opinions!  the works!).  This seems fine to me.

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*Product available on Desertcart Romania*
*Store origin: RO*
*Last updated: 2026-01-27*