---
product_id: 38815656
title: "Customer Relationship Management: The Foundation of Contemporary Marketing Strategy"
brand: "roger j. baranrobert j. galka"
price: "970 Lei"
currency: RON
in_stock: true
reviews_count: 2
url: https://www.desertcart.ro/products/38815656-customer-relationship-management-the-foundation-of-contemporary-marketing-strategy
store_origin: RO
region: Romania
---

# Customer Relationship Management: The Foundation of Contemporary Marketing Strategy

**Brand:** roger j. baranrobert j. galka
**Price:** 970 Lei
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Customer Relationship Management: The Foundation of Contemporary Marketing Strategy by roger j. baranrobert j. galka
- **How much does it cost?** 970 Lei with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ro](https://www.desertcart.ro/products/38815656-customer-relationship-management-the-foundation-of-contemporary-marketing-strategy)

## Best For

- roger j. baranrobert j. galka enthusiasts

## Why This Product

- Trusted roger j. baranrobert j. galka brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Full description not available

## Images

![Customer Relationship Management: The Foundation of Contemporary Marketing Strategy - Image 1](https://m.media-amazon.com/images/I/71y7249IW+L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ In-depth, practical, and relevant
*by R***C on June 9, 2018*

So many books on technology topics are all theory with no hope of actual application to real-world business use or they are woefully outdated. Not this one!It is full of current and useable information and goes into appropriate detail on the techniques of how one would apply this to a business. Additionally, it clearly discusses the business decisions and foundational work that must be done prior to trying to implement a CRM strategy.The authors highlight the fact that CRM is not a program or service you buy - it is a strategy you embrace that helps guide many decisions along the way to getting the business insight you need to better run your business and discover the real needs of your customer and then focus on meeting those desires.

### ⭐⭐⭐⭐⭐ Good book, needed for an MS in MIS course.
*by V***A on February 17, 2021*

How does a book manage to be so wordy yet not redundant? It has a lot of good information - but I find I have to skim to read it all! :)Anyway, I rented it as a required textbook for a Masters course. This Kindle version renders perfectly on Mac and PC for me.

## Frequently Bought Together

- Customer Relationship Management: The Foundation of Contemporary Marketing Strategy
- The Definitive Guide to Social CRM: Maximizing Customer Relationships With Social Media to Gain Market Insights, Customers, and Profits

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*Product available on Desertcart Romania*
*Store origin: RO*
*Last updated: 2026-02-04*