---
product_id: 39184202
title: "wet n wild Photo Focus Matte Liquid Foundation Golden Beige, Vegan & Cruelty-Free"
brand: "wet n wild"
price: "14 Lei"
currency: RON
in_stock: false
reviews_count: 7
url: https://www.desertcart.ro/products/39184202-wet-n-wild-photo-focus-matte-liquid-foundation-golden-beige
store_origin: RO
region: Romania
---

# Vegan formula Cruelty-free 7 lighting tests wet n wild Photo Focus Matte Liquid Foundation Golden Beige, Vegan & Cruelty-Free

**Brand:** wet n wild
**Price:** 14 Lei
**Availability:** ❌ Out of Stock

## Summary

> 📷 Snap, Filter, Slay!

## Quick Answers

- **What is this?** wet n wild Photo Focus Matte Liquid Foundation Golden Beige, Vegan & Cruelty-Free by wet n wild
- **How much does it cost?** 14 Lei with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.ro](https://www.desertcart.ro/products/39184202-wet-n-wild-photo-focus-matte-liquid-foundation-golden-beige)

## Best For

- wet n wild enthusiasts

## Why This Product

- Trusted wet n wild brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Flawless Finish:** Achieve a camera-ready look under any lighting!
- • **Matte & Diffusing:** Enjoy a second-skin feel with soft-focus properties.
- • **Universal Color Match:** Perfectly tailored for all skin undertones.
- • **Light-Adjusting Complex:** Say goodbye to white cast and hello to perfection!
- • **Road-Tested Performance:** Proven results for the ultimate selfie confidence.

## Overview

The wet n wild Photo Focus Matte Liquid Foundation in Golden Beige is a high-performing, vegan, and cruelty-free foundation designed to deliver flawless makeup under various lighting conditions. Its innovative light-adjusting complex ensures no white cast, while the matte finish provides a second-skin feel, making it perfect for all skin tones.

## Description

Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #no filter perfection.

## Features

- Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time.
- Say no to white cast with this breakthrough formula, featuring a light-adjusting complex that stays selfie-perfect anytime, anyplace. Tested under 7 light conditions, both with and without the flash.
- Specially made with a matte, light-diffusing complex to give your skin nofilter perfection.
- Color matched for all undertones with a matte, second-skin finish-soft focus properties help perfect appearance of skin
- Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin nofilter perfection.

## Product Details

- **Item Form:** Liquid
- **Color:** Golden Beige
- **Skin Type:** All, Combination, Dry, Oily
- **Recommended Uses For Product:** Moisturizing
- **Material Type Free:** Oil Free

## Images

![wet n wild Photo Focus Matte Liquid Foundation Golden Beige, Vegan & Cruelty-Free - Image 1](https://m.media-amazon.com/images/I/41SH3k0JN7L.jpg)
![wet n wild Photo Focus Matte Liquid Foundation Golden Beige, Vegan & Cruelty-Free - Image 2](https://m.media-amazon.com/images/I/41OmGVX8+hL.jpg)
![wet n wild Photo Focus Matte Liquid Foundation Golden Beige, Vegan & Cruelty-Free - Image 3](https://m.media-amazon.com/images/I/413ADvGkENL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: what is the spatula for**
A: IDK but I just use the spatula to take out FOUNDATION and put it on the back of my hand. Then I apply to face.

**Q: Is porcelain or shell ivory lighter? I don't get a lot of sun**
A: I use cover girl bisque ivory powder over this. I use shell ivory...which I can't believe fir first time matches my skin exactly.  I have light to medium skin with hint of rosiness in my face. Which I hate.  This coverage is definitely lighter skin...lIke a sand color without any red tone or yellow tone.  SHELL IVORY = SAND COLOR.  THEY HAVE MATTE OR DEWY LUMINEUX VERSION.  I am currently using the dewy version...not matte.  It seems a bit heavy..but the magic is how u apply.  Buy one of those silicone tools to spread foundation. Dont use sponges.  U waste alot!  On my chin..I put 3 dots across chin. With silicone spatula spreader tool I can lightly spread it from chin up to above lips and right below eyes.  A little goes a long way and...it stays on all day!  I think it's slightly water proof.  It doesn't smear off when I sweat.  My skin tends to be dry. I'm 50.  It makes my skin very sift..perhaps oil in it?  Might be too much if your young and have oily skin.  God for mid range oily to dry skin or dry skin.

**Q: Which is less yellow/orange, golden beige or bronze beige?**
A: Bronze beige

**Q: Is this matte or dewy?**
A: It’s matte! There is also a dewy line too tho!

## Customer Reviews

### ⭐⭐⭐⭐⭐ Perfect Shade and Perfect Company to do business with!!!!!
*by C***R on August 7, 2025*

I just purchased my second bottle of wet n wild photofocus foundation and it's the perfect match. The first purchase I made was too dark, so I opted to return it. The seller was great and allowed me to purchase another bottle at no cost. They refunded my first purchase and credited my account. I bought the correct color this time and I love it. I highly recommend doing business with this company. Great Customer Service, Great Products, Great Prices, 5 Star Seller!! Thank You!! Will purchase again and again!!

### ⭐⭐⭐⭐⭐ Perfect Shade Match & Great Matte Finish!
*by A***C on July 26, 2025*

I was pleasantly surprised by how well the Wet n Wild PhotoFocus Matte Foundation worked for me — especially considering the affordable price. The shade I picked was *perfect* for my skin tone, which can be hard to find. It blends out smoothly, gives a natural matte finish, and holds up well throughout the day without getting cakey.It offers medium to full coverage and feels lightweight on the skin. I also love that it doesn’t have a strong scent and works well with both brushes and sponges.Highly recommend if you’re looking for an everyday foundation that performs like a high-end product without the high-end price tag!

### ⭐⭐⭐⭐⭐ A filter for your face in real life! A $5 dupe for the high end $40 EL Double Wear!
*by T***G on February 27, 2018*

Let me start off by saying that I absolutely love makeup and I have a huge collection of everything from dollar store to high end, but foundation isn’t something that I typically shop around for. I have tried various different foundations, but I always go back to my one tried and true holy grail foundation: Estée Lauder Double Wear. I’ve been using it for the last 10 years and my mother has used it faithfully for the last 15-20. Not only does it give a flawless finish, but it could last through a hurricane with its 24hr wear. At $42 a bottle, I’ve always found that it really is worth the price for all of the positives it packs. I have “combination” skin that typically leans on the more dry side. I do, however, get pretty oily on the sides of my nose and the middle of my forehead (the “t-zone”). I recently started watching a beauty blogger who uses the Wet n Wild Photofocus pretty frequently in her videos. I looked at the foundation in a store here that carries it but they only had about 6 shades and none of them were close to my shade. I stumbled across the foundation on Amazon for $5 and figured “what the heck?! It’s only $5!” First I went onto Wet n Wilds website and looked at all the different shades they carry so I would get a good idea of where I thought I might fall. In Estée Lauder I wear 2n1 Desert Beige so I decided to order the Photofocus in Nude Ivory which is also a neutral shade that’s pretty fair but not as fair as porcelain.When I got the foundation I was excited to try it but I was also VERY skeptical. Too many times I’ve been fooled by the hype around a drug store foundation that turned out to be awful for me and came nowhere close to comparing to my Double Wear. I first tried it on all over my face at night just to see how the color match looked and to see if it oxidized any after it dried down. It was literally a PERFECT match. I was concerned when I first opened the bottle because it seemed to look and feel very thin. The smell didn’t bother me as much as I thought it would after reading other reviews. I put it on using a stippling foundation brush and it was a more medium coverage until I applied a little more and it was a more medium-high coverage. It is very buildable which I like! The finish was beautiful and after it dried down it gave my skin a very airbrushed look without settling into any fine lines. I was surprisingly pleased but I knew the true test would be how it survived an entire work day. I work in a very busy restaurant. I’m constantly running around and going back and forth into a 100 degree kitchen. It isn’t uncommon for my steps to track anywhere from 6-12 miles per shift depending on how busy we are. I’m also pretty hot-natured anyway so the sweating is inevitable! Most foundations will slide right off your face by the end of the night! I wore it to work yesterday for the first time. I applied it around 2:00 and worked an entire busy hot shift. I took this photo at midnight before I left to go home and my foundation STILL LOOKED JUST AS FLAWLESS!! I do use a silicone based primer, baking powder, and matte setting spray to extend the life of my foundations. It passed my test and exceeded every expectation I had which is unbelievable for a $5 foundation! I’m honestly shook at the fact that a $5 Wet n Wild foundation is the first foundation that’s been able to come close to comparing to the much more expensive Estée Lauder high-end counterpart!!!!TL;DR: If you’re on the fence, buy it! This pic is after wearing it for an entire sweaty shift at the end of a 10 hour day. After faithfully wearing $42 Estée Lauder Double Wear makeup for the last 10 years, this is the first foundation out of any high-end or drugstore that is truly comparable and worthy of being called a “dupe”. I have extremely sensitive “combination” skin that is very dry with an oily t-zone. I’m 2n1 in Estée and the WnW neutral shade Nude Ivory is a PERFECT MATCH and it’s only $5!!!!!! This is definitely a new staple in my makeup collection!

## Frequently Bought Together

- WET N WILD Photo Focus Foundation - Golden Beige
- Wet n Wild, Photo Focus Foundation Dewy, Weightless Foundation with Nourishing and Long-wearing Formula, Buildable Coverage, Ideal for Normal to Dry Skin Type, Vegan, Golden Beige
- Wet n Wild, Photo Focus Foundation Matte, High-coverage Foundation with Light-adjusting Complex for a White Cast-free Effect and a Camera-ready Makeup, Matte Finish, Vegan, Golden Beige

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*Product available on Desertcart Romania*
*Store origin: RO*
*Last updated: 2026-01-23*