---
product_id: 41606577
title: "wet n wild Photo Focus Matte Liquid Foundation Neutral Soft Ivory, Vegan & Cruelty-Free"
brand: "wet n wild"
price: "84 Lei"
currency: RON
in_stock: true
reviews_count: 13
category: "Wet N Wild"
url: https://www.desertcart.ro/products/41606577-wet-n-wild-photo-focus-matte-liquid-foundation-neutral-soft
store_origin: RO
region: Romania
---

# Vegan & cruelty-free formula Tested in 7 lighting conditions Long-lasting wear (10+ hours) wet n wild Photo Focus Matte Liquid Foundation Neutral Soft Ivory, Vegan & Cruelty-Free

**Brand:** wet n wild
**Price:** 84 Lei
**Availability:** ✅ In Stock

## Summary

> 📸 Capture your flawless glow—no filter needed!

## Quick Answers

- **What is this?** wet n wild Photo Focus Matte Liquid Foundation Neutral Soft Ivory, Vegan & Cruelty-Free by wet n wild
- **How much does it cost?** 84 Lei with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ro](https://www.desertcart.ro/products/41606577-wet-n-wild-photo-focus-matte-liquid-foundation-neutral-soft)

## Best For

- wet n wild enthusiasts

## Why This Product

- Trusted wet n wild brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **All-Day Durability:** Stays flawless through sweat, heat, and long workdays—no touch-ups needed.
- • **Ethical Beauty Essential:** 100% vegan, cruelty-free, and hypoallergenic for conscious skincare lovers.
- • **Buildable Medium Coverage:** Lightweight yet customizable coverage that feels like a second skin.
- • **Flawless Camera-Ready Finish:** Road-tested under 7 lighting scenarios for perfect selfie-ready skin anytime.
- • **Matte, Light-Diffusing Complex:** Soft-focus matte finish that blurs imperfections without white cast.

## Overview

Wet n Wild Photo Focus Matte Liquid Foundation in Neutral Soft Ivory is a vegan, cruelty-free, and hypoallergenic foundation designed for all skin types. Tested under seven different lighting conditions, it delivers a matte, light-diffusing finish that controls oil and blurs imperfections. With buildable medium coverage and long-lasting wear of over 10 hours, it’s a budget-friendly dupe for high-end foundations, perfect for professionals seeking a flawless, camera-ready look that lasts all day.

## Description

Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #no filter perfection.

Review: Great foundation - One of my go to foundations. It is tru to colour, easy to apply and stays on for a long time. It's not full coverage but it is very buildable and light weight on the skin. All in all a great foundation and I would definitely repurchase
Review: A filter for your face in real life! A $5 dupe for the high end $40 EL Double Wear! - Let me start off by saying that I absolutely love makeup and I have a huge collection of everything from dollar store to high end, but foundation isn’t something that I typically shop around for. I have tried various different foundations, but I always go back to my one tried and true holy grail foundation: Estée Lauder Double Wear. I’ve been using it for the last 10 years and my mother has used it faithfully for the last 15-20. Not only does it give a flawless finish, but it could last through a hurricane with its 24hr wear. At $42 a bottle, I’ve always found that it really is worth the price for all of the positives it packs. I have “combination” skin that typically leans on the more dry side. I do, however, get pretty oily on the sides of my nose and the middle of my forehead (the “t-zone”). I recently started watching a beauty blogger who uses the Wet n Wild Photofocus pretty frequently in her videos. I looked at the foundation in a store here that carries it but they only had about 6 shades and none of them were close to my shade. I stumbled across the foundation on desertcart for $5 and figured “what the heck?! It’s only $5!” First I went onto Wet n Wilds website and looked at all the different shades they carry so I would get a good idea of where I thought I might fall. In Estée Lauder I wear 2n1 Desert Beige so I decided to order the Photofocus in Nude Ivory which is also a neutral shade that’s pretty fair but not as fair as porcelain. When I got the foundation I was excited to try it but I was also VERY skeptical. Too many times I’ve been fooled by the hype around a drug store foundation that turned out to be awful for me and came nowhere close to comparing to my Double Wear. I first tried it on all over my face at night just to see how the color match looked and to see if it oxidized any after it dried down. It was literally a PERFECT match. I was concerned when I first opened the bottle because it seemed to look and feel very thin. The smell didn’t bother me as much as I thought it would after reading other reviews. I put it on using a stippling foundation brush and it was a more medium coverage until I applied a little more and it was a more medium-high coverage. It is very buildable which I like! The finish was beautiful and after it dried down it gave my skin a very airbrushed look without settling into any fine lines. I was surprisingly pleased but I knew the true test would be how it survived an entire work day. I work in a very busy restaurant. I’m constantly running around and going back and forth into a 100 degree kitchen. It isn’t uncommon for my steps to track anywhere from 6-12 miles per shift depending on how busy we are. I’m also pretty hot-natured anyway so the sweating is inevitable! Most foundations will slide right off your face by the end of the night! I wore it to work yesterday for the first time. I applied it around 2:00 and worked an entire busy hot shift. I took this photo at midnight before I left to go home and my foundation STILL LOOKED JUST AS FLAWLESS!! I do use a silicone based primer, baking powder, and matte setting spray to extend the life of my foundations. It passed my test and exceeded every expectation I had which is unbelievable for a $5 foundation! I’m honestly shook at the fact that a $5 Wet n Wild foundation is the first foundation that’s been able to come close to comparing to the much more expensive Estée Lauder high-end counterpart!!!! TL;DR: If you’re on the fence, buy it! This pic is after wearing it for an entire sweaty shift at the end of a 10 hour day. After faithfully wearing $42 Estée Lauder Double Wear makeup for the last 10 years, this is the first foundation out of any high-end or drugstore that is truly comparable and worthy of being called a “dupe”. I have extremely sensitive “combination” skin that is very dry with an oily t-zone. I’m 2n1 in Estée and the WnW neutral shade Nude Ivory is a PERFECT MATCH and it’s only $5!!!!!! This is definitely a new staple in my makeup collection!

## Features

- Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time.
- Say no to white cast with this breakthrough formula, featuring a light-adjusting complex that stays selfie-perfect anytime, anyplace. Tested under 7 light conditions, both with and without the flash.
- Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.
- Color matched for all undertones with a matte, second-skin finish-soft focus properties help perfect appearance of skin
- Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B01MY7M2BG |
| ASIN  | B01MY7M2BG |
| Additional Features | Hypoallergenic, Not-Tested-On-Animals |
| Age Range Description | Adult |
| Best Sellers Rank | #7,411 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #82 in Foundation Makeup |
| Brand Name | wet n wild |
| Color | Soft Ivory |
| Container Type | Bottle |
| Country as Labeled | China |
| Coverage | Medium |
| Customer Reviews | 4.4 4.4 out of 5 stars (24,683) |
| Finish Types | Matte |
| Global Trade Identification Number | 00077802536235 |
| Is Discontinued By Manufacturer  | No |
| Item Dimensions | 3.97 x 1.53 x 3.97 inches |
| Item Form | Liquid |
| Item Type Name | Matte Liquid Foundation |
| Item Weight | 0.29 Ounces |
| Item model number  | 362C |
| Manufacturer | Markwins Beauty Products |
| Manufacturer  | Markwins Beauty Products |
| Manufacturer Part Number | D362C |
| Material Type Free | Oil Free |
| Model Number | 362C |
| Number of Items | 1 |
| Package Type Name | Bottle |
| Product Benefits | Flawless, Oil Control |
| Product Dimensions  | 3.97 x 1.53 x 3.97 inches; 0.29 ounces |
| Recommended Uses For Product | Moisturizing |
| Skin Tone | Very Light |
| Skin Type | All, Combination, Dry, Oily |
| Specialty | Oiliness & Visible Pores |
| UPC | 077802536235 |
| UPC  | 077802536235 |

## Product Details

- **Color:** Soft Ivory
- **Item Form:** Liquid
- **Material Type Free:** Oil Free
- **Recommended Uses For Product:** Moisturizing
- **Skin Type:** All, Combination, Dry, Oily

## Images

![wet n wild Photo Focus Matte Liquid Foundation Neutral Soft Ivory, Vegan & Cruelty-Free - Image 1](https://m.media-amazon.com/images/I/71Zilg2dE7L.jpg)
![wet n wild Photo Focus Matte Liquid Foundation Neutral Soft Ivory, Vegan & Cruelty-Free - Image 2](https://m.media-amazon.com/images/I/81eYUAlKFtL.jpg)
![wet n wild Photo Focus Matte Liquid Foundation Neutral Soft Ivory, Vegan & Cruelty-Free - Image 3](https://m.media-amazon.com/images/I/51CoFjknqxL.jpg)
![wet n wild Photo Focus Matte Liquid Foundation Neutral Soft Ivory, Vegan & Cruelty-Free - Image 4](https://m.media-amazon.com/images/I/71-M2vUBpmL.jpg)
![wet n wild Photo Focus Matte Liquid Foundation Neutral Soft Ivory, Vegan & Cruelty-Free - Image 5](https://m.media-amazon.com/images/I/71lgvsBkQyL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great foundation
*by C***L on February 22, 2026*

One of my go to foundations. It is tru to colour, easy to apply and stays on for a long time. It's not full coverage but it is very buildable and light weight on the skin. All in all a great foundation and I would definitely repurchase

### ⭐⭐⭐⭐⭐ A filter for your face in real life! A $5 dupe for the high end $40 EL Double Wear!
*by T***G on February 27, 2018*

Let me start off by saying that I absolutely love makeup and I have a huge collection of everything from dollar store to high end, but foundation isn’t something that I typically shop around for. I have tried various different foundations, but I always go back to my one tried and true holy grail foundation: Estée Lauder Double Wear. I’ve been using it for the last 10 years and my mother has used it faithfully for the last 15-20. Not only does it give a flawless finish, but it could last through a hurricane with its 24hr wear. At $42 a bottle, I’ve always found that it really is worth the price for all of the positives it packs. I have “combination” skin that typically leans on the more dry side. I do, however, get pretty oily on the sides of my nose and the middle of my forehead (the “t-zone”). I recently started watching a beauty blogger who uses the Wet n Wild Photofocus pretty frequently in her videos. I looked at the foundation in a store here that carries it but they only had about 6 shades and none of them were close to my shade. I stumbled across the foundation on Amazon for $5 and figured “what the heck?! It’s only $5!” First I went onto Wet n Wilds website and looked at all the different shades they carry so I would get a good idea of where I thought I might fall. In Estée Lauder I wear 2n1 Desert Beige so I decided to order the Photofocus in Nude Ivory which is also a neutral shade that’s pretty fair but not as fair as porcelain. When I got the foundation I was excited to try it but I was also VERY skeptical. Too many times I’ve been fooled by the hype around a drug store foundation that turned out to be awful for me and came nowhere close to comparing to my Double Wear. I first tried it on all over my face at night just to see how the color match looked and to see if it oxidized any after it dried down. It was literally a PERFECT match. I was concerned when I first opened the bottle because it seemed to look and feel very thin. The smell didn’t bother me as much as I thought it would after reading other reviews. I put it on using a stippling foundation brush and it was a more medium coverage until I applied a little more and it was a more medium-high coverage. It is very buildable which I like! The finish was beautiful and after it dried down it gave my skin a very airbrushed look without settling into any fine lines. I was surprisingly pleased but I knew the true test would be how it survived an entire work day. I work in a very busy restaurant. I’m constantly running around and going back and forth into a 100 degree kitchen. It isn’t uncommon for my steps to track anywhere from 6-12 miles per shift depending on how busy we are. I’m also pretty hot-natured anyway so the sweating is inevitable! Most foundations will slide right off your face by the end of the night! I wore it to work yesterday for the first time. I applied it around 2:00 and worked an entire busy hot shift. I took this photo at midnight before I left to go home and my foundation STILL LOOKED JUST AS FLAWLESS!! I do use a silicone based primer, baking powder, and matte setting spray to extend the life of my foundations. It passed my test and exceeded every expectation I had which is unbelievable for a $5 foundation! I’m honestly shook at the fact that a $5 Wet n Wild foundation is the first foundation that’s been able to come close to comparing to the much more expensive Estée Lauder high-end counterpart!!!! TL;DR: If you’re on the fence, buy it! This pic is after wearing it for an entire sweaty shift at the end of a 10 hour day. After faithfully wearing $42 Estée Lauder Double Wear makeup for the last 10 years, this is the first foundation out of any high-end or drugstore that is truly comparable and worthy of being called a “dupe”. I have extremely sensitive “combination” skin that is very dry with an oily t-zone. I’m 2n1 in Estée and the WnW neutral shade Nude Ivory is a PERFECT MATCH and it’s only $5!!!!!! This is definitely a new staple in my makeup collection!

### ⭐⭐⭐⭐ Great Coverage, Just a Little Heavier Than I Prefer 💄✨
*by S***E on February 4, 2026*

I really like this foundation and was impressed with the coverage. It goes on smoothly and does a great job evening out my skin tone. The color matched well, and it gives a nice matte finish that lasts throughout the day. The only downside for me is that it feels a little heavier than I prefer, especially if you like lightweight or barely-there makeup. It would be perfect for someone who wants fuller coverage, but I personally prefer something lighter for everyday wear. Pro tip: Apply with a damp sponge and light layers for a more natural feel. Overall, a good foundation with strong coverage and staying power. 💖✨

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*Product available on Desertcart Romania*
*Store origin: RO*
*Last updated: 2026-03-12*