---
product_id: 461209215
title: "Blonde It Up Permanent Hair Dye, Platinum Blonde Hair Color, 1 Count"
brand: "clairol"
price: "121 Lei"
currency: RON
in_stock: true
reviews_count: 5
category: "Clairol"
url: https://www.desertcart.ro/products/461209215-blonde-it-up-permanent-hair-dye-platinum-blonde-hair-color
store_origin: RO
region: Romania
---

# 5 levels lighter Shimmer Lights conditioner Bleach-free & protective Blonde It Up Permanent Hair Dye, Platinum Blonde Hair Color, 1 Count

**Brand:** clairol
**Price:** 121 Lei
**Availability:** ✅ In Stock

## Summary

> ✨ Lighten boldly, shine brilliantly! ⚡

## Quick Answers

- **What is this?** Blonde It Up Permanent Hair Dye, Platinum Blonde Hair Color, 1 Count by clairol
- **How much does it cost?** 121 Lei with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ro](https://www.desertcart.ro/products/461209215-blonde-it-up-permanent-hair-dye-platinum-blonde-hair-color)

## Best For

- clairol enthusiasts

## Why This Product

- Trusted clairol brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **5X LIGHTER WITHOUT BLEACH:** Achieve platinum perfection up to 5 levels lighter with zero bleach damage.
- • **SHIMMER LIGHTS CONDITIONER:** Keep brassiness at bay and maintain a glossy, bright blonde finish.
- • **SOFT, CONDITIONED & GLOSSY:** Experience salon-quality softness and shine with every application.
- • **UNIVERSAL HAIR TYPE FORMULA:** Designed for all hair types, delivering consistent, vibrant results.
- • **PATENTED AMINOLIFT TECHNOLOGY:** Lift pigment gently while preserving your hair’s natural keratin and protein.

## Overview

Clairol Blonde It Up Permanent Hair Dye offers a breakthrough bleach-free formula that lightens hair up to 5 levels using patented AminoLift Technology. It protects hair’s natural structure while delivering a soft, glossy platinum blonde finish. Enhanced with Shimmer Lights Conditioner, it tones down brassiness and maintains brightness, making it the ultimate choice for professional-quality, damage-free blonde transformation.

## Description

Meet Blonde It Up, our most advanced blonding system that lightens hair up to 5 levels with NO BLEACH. What's the secret? Our patented AminoLift Technology lightener effectively lifts pigments inside the hair, while the AminoGlycine Complex helps protect hairs natural keratin and protein, and helps keep its structure intact. The results? Hair up to 5 levels lighter without the side effects of bleaching, with a conditioned, soft and glossy finish. Follow up with the last step Shimmer Lights Conditioner - your blonde's new best friend! Tones down brassiness and helps maintain brightness on lightened hair. Use immediately after lightening for a cool neutral tone or 1-2 weeks later to prevent brassy tones.

Review: It works!
Review: Highly recommended

## Features

- 5X LIGHTER: The most advanced blonding system that lightens hair up to 5 levels
- BLEACH FREE: A conditioned, soft and glossy finish with no bleach
- WITH SHIMMER LIGHTS CONDITIONER: Tones down brassiness and helps maintain brightness on lightened hair
- LESS DAMAGE: Our Patented AminoLift Technology effectively lifts pigment inside the hair, while the AminoGlycine Complex helps protect hair's natural kertain and protein
- ADVANCED BLONDING SYSTEM: Your blonde's new best friend! Our most advanced blonding system that lightens hair up 5 levels without the side effects of bleaching

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B09KX7S6G4 |
| Best Sellers Rank | #155,842 in Beauty ( See Top 100 in Beauty ) #2,034 in Permanent Hair Color |
| Brand | Clairol |
| Brand Name | Clairol |
| Color | Platinum Blonde |
| Colour | Platinum Blonde |
| Container Type | Box |
| Customer Reviews | 4.3 out of 5 stars 563 Reviews |
| Full Cure Time | 2 Weeks |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Cream |
| Item form | Cream |
| Manufacturer | Wella |
| Material Features | With Shimmer Lights, helps tones down brassiness and maintain brightness on lightened hair. |
| Material Type Free | Bleach Free |
| Number of Items | 1 |
| Package information | Box |
| Product Benefits | Permanent hair color lightens up to 5 levels with No Bleach & helps protect hair |
| Product benefits | Permanent hair color lightens up to 5 levels with No Bleach & helps protect hair |
| Unit Count | 6.6 Milliliters |

## Product Details

- **Colour:** Platinum Blonde
- **Package information:** Box
- **Product benefits:** Permanent hair color lightens up to 5 levels with No Bleach & helps protect hair
- **Brand:** Clairol
- **Item form:** Cream

## Images

![Blonde It Up Permanent Hair Dye, Platinum Blonde Hair Color, 1 Count - Image 1](https://m.media-amazon.com/images/I/81gaVXLB2DL.jpg)

## Questions & Answers

**Q: Can this product be used on colored hair?**
A: Yes, Blonde It Up can be used on colored hair. Please be mindful of hair condition prior to treating as results vary based on hair health, history and starting level. If you have more questions, please feel free to call us at 1-800-252-4765. We will be happy to help you get the hair color you want!

**Q: How long does it last?**
A: Thank you for contacting Clairol! This is permanent so it will not wash out. Be sure to perform a strand and allergy test prior to lightening.

**Q: How often can i use use this product without damage? i do have dry hair. my roots didn't get light enough when i used it 2 weeks ago.**
A: Hello! Clairol Blonde It Up can be used again after you do a strand test and make sure your hair is in good/healthy condition. This test will help you determine if your hair can handle being lightened again. If you have more questions or need assistance lightening your hair, you can call us at 1-800-252-4765. We will be happy to help you!

**Q: Do you have to remove a dye before using this**
A: I never have and never have had any problems. I just make sure I always use a good conditioner afterwards. Otherwise it may dry your hair out and cause damage on the ends.

## Customer Reviews

### ⭐⭐⭐⭐⭐ It works!
*by S***B on 23 February 2025*



### ⭐⭐⭐⭐⭐ Highly recommended
*by G***9 on 28 December 2025*



### ⭐⭐⭐⭐ A great product
*by C***H on 5 September 2022*



## Frequently Bought Together

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*Product available on Desertcart Romania*
*Store origin: RO*
*Last updated: 2026-02-09*