---
product_id: 48568152
title: "Schwarzkopf LIVE Urban Metallics Vibrant, Long Lasting, Permanent Purple Hair Dye, Infused with Coconut Oil for Shiny Hair - Amethyst Chrome U69"
brand: "live"
price: "76 Lei"
currency: RON
in_stock: true
reviews_count: 13
category: "Live"
url: https://www.desertcart.ro/products/48568152-schwarzkopf-live-urban-metallics-vibrant-long-lasting-permanent-purple-hair
store_origin: RO
region: Romania
---

# Built-in Metallic Shine Booster Vibrant metallic purple Coconut oil-infused nourishment Schwarzkopf LIVE Urban Metallics Vibrant, Long Lasting, Permanent Purple Hair Dye, Infused with Coconut Oil for Shiny Hair - Amethyst Chrome U69

**Brand:** live
**Price:** 76 Lei
**Availability:** ✅ In Stock

## Summary

> 💜 Own your power with a metallic purple crown that won’t quit!

## Quick Answers

- **What is this?** Schwarzkopf LIVE Urban Metallics Vibrant, Long Lasting, Permanent Purple Hair Dye, Infused with Coconut Oil for Shiny Hair - Amethyst Chrome U69 by live
- **How much does it cost?** 76 Lei with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ro](https://www.desertcart.ro/products/48568152-schwarzkopf-live-urban-metallics-vibrant-long-lasting-permanent-purple-hair)

## Best For

- live enthusiasts

## Why This Product

- Trusted live brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Eco-Chic Packaging:** Sustainably housed in a 100% recycled aluminum tube—style with a conscience.
- • **Gloss Like No Other:** Metallic Shine Booster + coconut oil = irresistible, salon-quality gloss.
- • **Vegan & Clean Beauty:** 100% vegan, silicone- and alcohol-free formula for guilt-free glam.
- • **Powerful Amethyst Impact:** Unleash a bold, fade-resistant purple that commands attention.
- • **Effortless At-Home Transformation:** Complete kit designed for easy application on dark blonde to medium brown hair.

## Overview

Schwarzkopf LIVE Urban Metallics Amethyst Chrome is a permanent, vegan hair dye delivering vibrant, fade-resistant metallic purple tones enriched with a coconut oil-infused Metallic Shine Booster. Designed for dark blonde to medium brown hair, it offers long-lasting color and salon-quality gloss in an eco-friendly recycled aluminum tube.

## Description

Product Description Schwarzkopf LIVE Urban Metallics Amethyst Chrome U69 permanent colour hair dye - Powerful purple with a metallic shine.If one thing is certain, it's that no one can deny the power of purple. Purple is synonymous with power and freedom, so go ahead and wear your crown! Schwarzkopf LIVE Urban Metallics Amethyst Chrome is a permanent hair dye which creates a vibrant metallic tone. It contains a built-in Metallic Shine Booster, infused with coconut oil for maximum colour depth, anti-fade effect and impressive shine. The formula is completely vegan* and made with 0% silicones and alcohol**.How to use:1) Squeeze the contents of the colour cream into the developer bottle and shake until mixed2) Apply to dry, unwashed hair following instructions3) Leave on for 20-30 minutes and then rinse until water runs clear4) Apply the LIVE care conditioner and leave in for 2 more minutes before rinsing thoroughlyThis metallic hair colour dye is designed for use on dark blonde to medium brown hair. For long or thick hair, we recommend using two packs.The Product Benefits at a Glance:Permanent hair dyeBuilt-in Metallic Shine Booster, infused with coconut oilCreates vibrant, fade-resistant metallic tonesLong-lasting colour and shineVegan formula**free from animal-derived ingredients**Ethanol Alcohol Ingredients Aqua, Cetearyl Alcohol, Ammonium Hydroxide, Glyceryl Stearate SE, Ceteareth-20, Octyldodecanol, Cocos Nucifera Oil, Sodium Laureth Sulfate, Sodium Cetearyl Sulfate, Parfum, Prunus Armeniaca Kernel Oil, Serine, Ethanolamine, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, 1-Naphthol, Oleic Acid, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Glycerin, Sodium Sulfite, Propylene Glycol, Etidronic Acid, Carbomer, Potassium Hydroxide, Ascorbic Acid, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Sodium Sulfate, Benzoic Acid, Quartz, Potassium Sorbate, Sorbic Acid, Benzyl Alcohol, Aqua, Hydrogen Peroxide, Cetearyl Alcohol, PEG-40 Castor Oil, Etidronic Acid, Sodium Cetearyl Sulfate, 2,6-Dicarboxypyridine, Disodium Pyrophosphate, Potassium Hydroxide, Sodium Benzoate, Aqua, Cetearyl Alcohol, Behentrimonium Chloride, Litchi Chinensis Fruit Extract, Morinda Citrifolia Fruit Extract, Prunus Armeniaca Kernel Oil, Tocopheryl Acetate, Isopropyl Myristate, Stearamidopropyl Dimethylamine, Parfum, Isopropyl Alcohol, Sodium Benzoate, Glyceryl Stearate, Polyquaternium-37, Glycerin, Dicaprylyl Carbonate, Panthenol, Propylene Glycol, Citric Acid, Limonene, Linalool, Hexyl Cinnamal, Lauryl Glucoside, Benzyl Alcohol, Potassium Sorbate P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Apply Schwarzkopf Live Urban Metallics U69 Amethyst Chrome to hair Safety Warning FOR EXTERNAL USE ONLY Manufacturer Contact Information Henkel Ltd., Hemel Hempstead, Herts, HP2 4RQ. See more

Review: Good choice - Long-lasting, looks good
Review: I would recommend - Beautiful dark purple, I am using it for a while now. It washes out, however, I can't see much of a difference compared to the other price. Good value for money

## Features

- Powerful purple: This metallic hair colour creates vibrant, fade-resistant purple tones with incredible gloss to perfect a powerful amethyst hair colour
- The hair colour contains a built-in Metallic Shine Booster, infused with coconut oil which leaves hair glossy with an attractive metallic sheen
- Vibrant colour: This permanent colour hair dye allows you to create vibrant, fade-resistant metallic tones at home; The formula is also nourishing, leaving hair soft and healthy
- Easy application: This vegan hair dye in an amethyst shade is designed for use on dark blonde to medium brown hair; The kit contains everything for vibrant metallic tones
- LIVE commitments: Featuring a vegan formula that is silicone- and alcohol-free, this purple colour for hair also comes in a 100 percent recycled aluminium tube

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0744GL9Z3 |
| ASIN  | B0744GL9Z3 |
| Best Sellers Rank | 9 in Beauty ( See Top 100 in Beauty ) 9 in Semi-Permanent Hair Colour |
| Brand | LIVE |
| Colour | Amethyst Chrome |
| Country of origin  | United Kingdom |
| Customer Reviews | 4.4 4.4 out of 5 stars (14,492) |
| Customer reviews | 4.4 4.4 out of 5 stars (14,492) |
| Date First Available | 20 July 2017 |
| Delivery information | We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
| Format | Cream |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 5.8 x 9 x 16.6 centimetres |
| Item model number | 4076790 |
| Item model number  | 4076790 |
| Item weight | 0.1 Kilograms |
| Language | English |
| Language  | English |
| Manufacturer | Henkel Ltd |
| Manufacturer  | Henkel Ltd |
| Package Weight | 0.19 Kilograms |
| Package dimensions | 16.9 x 9.2 x 6.2 centimetres |
| Product Dimensions | 5.8 x 9 x 16.6 cm; 100 g |
| Product Dimensions  | 5.8 x 9 x 16.6 cm; 100 g |
| Speciality | Natural |
| Volume | 0.1 Millilitres |

## Product Details

- **Brand:** LIVE
- **Colour:** Amethyst Chrome
- **Hair type:** All
- **Item form:** Cream
- **Material Type Free:** Ammonia Free
- **Material feature:** Ammonia-free
- **Number of items:** 1
- **Package information:** Bottle
- **Product benefits:** Adds unique amethyst and chrome colour to hair
- **Unit count:** 1 count

## Images

![Schwarzkopf LIVE Urban Metallics Vibrant, Long Lasting, Permanent Purple Hair Dye, Infused with Coconut Oil for Shiny Hair - Amethyst Chrome U69 - Image 1](https://m.media-amazon.com/images/I/61WAvOV1CXL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Why is it so expensive half the price in boots**
A: The price is for 3 dyes so it only works out to £4.50 or thereabouts.  I know you made this comment a year ago but I'm answering for anyone else who doesn't read the description before leaving a comment!

**Q: Will this work for brown hair?**
A: You hair does not need to be blonde as stated in one answer. My hair is naturally medium brown and I've never had a problem. Obviously, the darker your natural colour, the more subtle to colour will appear. You get a fantastic mix if you have brown hair with a few pre-lightened highlights as well.

**Q: Please could someone tell me what colour this goes once its been washed after a while? thank you**
A: it just gets lighter red...I love this colour :) it will probably become orange after a while (wich happens to all red colours) but by then I will have recoloured it ;)

**Q: Bought to lighten medium brown hair before using schwarzkopf u67 blue mercury. has anyone tried a 2nd colour on top and get good results? thanks**
A: Second colour on top normally turns out nice, as long as you get an even colour from the blonde to start, a lot of the time you can end up with ginger/blondish patches

## Customer Reviews

### ⭐⭐⭐⭐⭐ Good choice
*by S***R on 7 February 2026*

Long-lasting, looks good

### ⭐⭐⭐⭐⭐ I would recommend
*by J***E on 27 January 2026*

Beautiful dark purple, I am using it for a while now. It washes out, however, I can't see much of a difference compared to the other price. Good value for money

### ⭐⭐⭐⭐⭐ Long lasting colour
*by S***R on 24 January 2026*

Used this colour for many years. It’s easy to apply, the colour stays vibrant and only ever needs reapplying when the roots grow out.

## Frequently Bought Together

- Schwarzkopf LIVE Urban Metallics Vibrant, Long Lasting, Permanent Purple Hair Dye, Infused with Coconut Oil for Shiny Hair - Amethyst Chrome U69
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- Schwarzkopf LIVE Ultra Brights Pillar Box Red Semi-Permanent Hair Dye 092, Red Hair Dye for Bright or Pastel Hair Colour, Vibrant Colour Lasts up to 15 Washes

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**Shop now:** [https://www.desertcart.ro/products/48568152-schwarzkopf-live-urban-metallics-vibrant-long-lasting-permanent-purple-hair](https://www.desertcart.ro/products/48568152-schwarzkopf-live-urban-metallics-vibrant-long-lasting-permanent-purple-hair)

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*Product available on Desertcart Romania*
*Store origin: RO*
*Last updated: 2026-02-10*