---
product_id: 49014098
title: "Urban Matte Wax, Firm Hold All Day Styling, Non-Sticky and Invisible Texture, Hair Wax for Men, 70 g"
brand: "fudge urban"
price: "125 Lei"
currency: RON
in_stock: true
reviews_count: 13
category: "Fudge"
url: https://www.desertcart.ro/products/49014098-urban-matte-wax-firm-hold-all-day-styling-non-sticky
store_origin: RO
region: Romania
---

# Firm invisible hold all day Long-lasting style, reshapes next day Matte, zero shine texture Urban Matte Wax, Firm Hold All Day Styling, Non-Sticky and Invisible Texture, Hair Wax for Men, 70 g

**Brand:** fudge urban
**Price:** 125 Lei
**Availability:** ✅ In Stock

## Summary

> 💼 Own your edge with Fudge Urban Matte Wax — where bold meets invisible.

## Quick Answers

- **What is this?** Urban Matte Wax, Firm Hold All Day Styling, Non-Sticky and Invisible Texture, Hair Wax for Men, 70 g by fudge urban
- **How much does it cost?** 125 Lei with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ro](https://www.desertcart.ro/products/49014098-urban-matte-wax-firm-hold-all-day-styling-non-sticky)

## Best For

- fudge urban enthusiasts

## Why This Product

- Trusted fudge urban brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Invisible Power Grip:** Experience a non-sticky, firm hold that keeps your style locked from dawn till dusk without any shine.
- • **Matte Texture Mastery:** Craft that effortlessly bold, urban look with a super dry, zero-gloss finish that screams modern edge.
- • **Reshape-Ready Formula:** Stay flexible—reshape your look the next day without washing, perfect for busy professionals on the move.
- • **Citrus-Infused Freshness:** Enjoy a subtle, invigorating citrus scent that keeps your style smelling as sharp as you look.
- • **Effortless All-Day Style:** Rub in, style, and go—this wax delivers barber-quality texture and hold with minimal fuss.

## Overview

Fudge Urban Matte Wax is a 70g styling essential designed for men seeking a firm, invisible hold with a matte finish. Its non-sticky, super dry formula provides maximum texture and long-lasting style that can be reshaped the next day. Infused with a fresh citrus scent, this wax delivers professional, barber-inspired looks with effortless application and zero shine.

## Description

Product Description No Shine Wax for a Messed Up Look. Super dry, non sticky Fudge Urban Matte Wax gives you maximum texture with a firm invisible hold. Ingredients Aqua (Water), Lanolin Cera (Lanolin Wax), Stearic Acid, Cera Microcristallina (Microcrystalline Wax), Paraffinum Liquidum (Mineral Oil), Bentonite, Kaolin, Alcohol Denat., Paraffin, PEG-20 Hydrogenated Lanolin, Propylene Glycol, Steareth-21, Vinyl Caprolactam/VP/Dimethylaminoethylmethacrylate Copolymer, Alcohol, Polyvinylcaprolactam, Phenyl Trimethicone, Methylparaben, Propylparaben, Parfum (Fragrance), Triethanolamine, Disodium EDTA, Benzophenone-4, Magnesium Chloride, Magnesium Nitrate, Methylchloroisothiazolinone, Methylisothiazolinone, Coumarin P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Rub through dry hair and style as desired Manufacturer Contact Information PZ Cussons (Europe) Ltd., ‘C’, Ardilaun Ct., 112-114 St Stephens Green, Dublin D02 TD28, Eire. PZ Cussons Beauty LLP, Manchester M22 5TG. See more

Review: Best on market - good hold, brilliant texture and matte effect - Tried many over the years and this has been my go to for the last 15 - IMO, it gives a great matte look + hold for short to mid hair, without looking wet, greasy or overly done. Most importantly, you can get a lot of texture with it - which I think is often underrated. Paired with a skilled barber’s work, you can make hair 🔥 It lasts from morn to dawn and in a pinch, can be reshaped the following day. It changed recipe and fragrance a while back, which upset core users but it didn’t really bother me. A tub usually last me 3-4 weeks of daily use and I use as much as I feel needed I think it actually gets better over the course of use, as it dries out! Becoming more potent in terms of hold - I open the tub when I first get it and leave it open for a day or two to kick start the process. By the end of the tub, it goes quite dry and difficult to spread…usually chop it out with a spoon or something and then it’s perfection
Review: Thicker and matte-appearance hair - I have pretty thin and weak hair, which tends to get quite shiny as the day goes on. This makes styling it a bit of a problem. But I've been using this hair dust for about 5-10 years now, and that's because it basically nullifies the above. If you give a good few puffs of dust onto the hair and style it, you'll get pretty good hold (nothing that holds back a good wind) and a matte appearance almost immediately. To this end, it's better than gel (shiny appearance) and clay (difficult to style often, and doesn't seem to hold its shape for as long as this dust does). I'm not totally sure about the long term health risk with breathing in the excess dust though... Anyway, worth it. Probably.

## Features

- Matte Look: Elevate your style game with Fudge Urban Matte Wax, your go-to for a bold, messed-up look with zero shine and maximum texture
- Invisible Firm Hold: Embrace the ultimate hold. This non-sticky wax grants you a powerful, invisible grip for your confident, standout style
- Effortless Statement: Achieve that bold, urban look that empowers you to craft a style that speaks volumes with minimal effort
- Directions: Rub through dry hair and style as desired
- Stand-Out Results: Achieve affordable, barber-inspired hair, Our Matte Up and Rough Up ranges make it easy to create your ideal look

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B009G6DPQA |
| ASIN  | B009G6DPQA |
| Best Sellers Rank | 583 in Beauty ( See Top 100 in Beauty ) 12 in Hair Styling Putty, Clay & Wax |
| Brand | Fudge Urban |
| Colour | Clear |
| Country of origin  | Thailand |
| Customer Reviews | 4.4 4.4 out of 5 stars (5,074) |
| Customer reviews | 4.4 4.4 out of 5 stars (5,074) |
| Date First Available | 24 Sept. 2012 |
| Format | Wax |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 29 x 94 x 66 millimetres |
| Item model number | 100013858 |
| Item model number  | 100013858 |
| Item weight | 0.15 Pounds |
| Manufacturer | Fudge Urban |
| Manufacturer  | Fudge Urban |
| Package Weight | 0.13 Kilograms |
| Package dimensions | 9.4 x 6.7 x 3.2 centimetres |
| Product Dimensions | 2.9 x 9.4 x 6.6 cm; 68.04 g |
| Product Dimensions  | 2.9 x 9.4 x 6.6 cm; 68.04 g |
| Scent | Citrus |
| Special features | glossy shine |
| Target audience | Men |
| Volume | 70 Millilitres |

## Product Details

- **Brand:** Fudge Urban
- **Hair type:** Dry
- **Item form:** Wax
- **Item volume:** 70 Millilitres
- **Liquid volume:** 70 Millilitres
- **Material Type Free:** Cruelty free
- **Number of items:** 1
- **Product benefits:** Strengthening, shape and hold, frizz control, non-sticky, no shine
- **Scent:** Citrus
- **Unit count:** 70.0 Grams

## Images

![Urban Matte Wax, Firm Hold All Day Styling, Non-Sticky and Invisible Texture, Hair Wax for Men, 70 g - Image 1](https://m.media-amazon.com/images/I/81ifjaZsUVL.jpg)

## Questions & Answers

**Q: Is this water soluble? Does it wash out wi water rinse only ?**
A: It washes out easily but never tried without shampoo. I would think you wouldnt fully remove it without a bit of shampoo

**Q: Is it vegan?**
A: Hi Shelley, 

Unfortunately this product isn't suitable for vegans as it contains Lanolin.

Many thanks,
Team Fudge x

**Q: Does it make grey hair look darker ?**
A: It depends on application on damp or dry hair.

**Q: what does it smell like?**
A: Very nice.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Best on market - good hold, brilliant texture and matte effect
*by F***4 on 15 January 2026*

Tried many over the years and this has been my go to for the last 15 - IMO, it gives a great matte look + hold for short to mid hair, without looking wet, greasy or overly done. Most importantly, you can get a lot of texture with it - which I think is often underrated. Paired with a skilled barber’s work, you can make hair 🔥 It lasts from morn to dawn and in a pinch, can be reshaped the following day. It changed recipe and fragrance a while back, which upset core users but it didn’t really bother me. A tub usually last me 3-4 weeks of daily use and I use as much as I feel needed I think it actually gets better over the course of use, as it dries out! Becoming more potent in terms of hold - I open the tub when I first get it and leave it open for a day or two to kick start the process. By the end of the tub, it goes quite dry and difficult to spread…usually chop it out with a spoon or something and then it’s perfection

### ⭐⭐⭐⭐⭐ Thicker and matte-appearance hair
*by A***R on 3 February 2025*

I have pretty thin and weak hair, which tends to get quite shiny as the day goes on. This makes styling it a bit of a problem. But I've been using this hair dust for about 5-10 years now, and that's because it basically nullifies the above. If you give a good few puffs of dust onto the hair and style it, you'll get pretty good hold (nothing that holds back a good wind) and a matte appearance almost immediately. To this end, it's better than gel (shiny appearance) and clay (difficult to style often, and doesn't seem to hold its shape for as long as this dust does). I'm not totally sure about the long term health risk with breathing in the excess dust though... Anyway, worth it. Probably.

### ⭐⭐⭐⭐ Works well
*by W***Y on 19 October 2025*

Good hold with no greasy look

## Frequently Bought Together

- Fudge Urban Matte Wax! - 70ml!
- Fudge Sculpt Matte Hed 8 Matte Hold Factor Texture Paste 2.5 oz
- Fudge Matte Hed Extra Strong Hold Texture Wax, 2.87 Ounce

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*Product available on Desertcart Romania*
*Store origin: RO*
*Last updated: 2026-02-05*