---
product_id: 49095072
title: "L'Oreal Excel Hicolor Highlights Red 34g (Pack of 3)"
brand: "l'oreal technique"
price: "337 Lei"
currency: RON
in_stock: true
category: "L'oreal Technique"
url: https://www.desertcart.ro/products/49095072-loreal-excel-hicolor-highlights-red-34g-pack-of-3
store_origin: RO
region: Romania
---

# No brassiness, max shine & conditioning Lifts hair 3-4 levels in one step Quick 30-minute processing time L'Oreal Excel Hicolor Highlights Red 34g (Pack of 3)

**Brand:** l'oreal technique
**Price:** 337 Lei
**Availability:** ✅ In Stock

## Summary

> 🔥 Turn heads with bold red brilliance in just one step!

## Quick Answers

- **What is this?** L'Oreal Excel Hicolor Highlights Red 34g (Pack of 3) by l'oreal technique
- **How much does it cost?** 337 Lei with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ro](https://www.desertcart.ro/products/49095072-loreal-excel-hicolor-highlights-red-34g-pack-of-3)

## Best For

- l'oreal technique enthusiasts

## Why This Product

- Trusted l'oreal technique brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Brass-Free Radiance:** Neutralizes unwanted orange tones for pure, vibrant red
- • **Long-Lasting Intensity:** True-to-shade color that resists fading for weeks
- • **Fast & Easy Application:** Smooth, peroxide-free cream with quick 30-minute processing
- • **One-Step Highlift Power:** Effortlessly lifts dark hair 3-4 levels without pre-lightening
- • **Salon-Quality Conditioning:** Rich creme formula deeply nourishes for silky shine

## Overview

L'Oreal Excel HiColor Highlights Red is a permanent hair color designed specifically for dark hair, lifting 3-4 levels in a single step without pre-lightening. Its advanced formula neutralizes brassiness, delivering vibrant, long-lasting red tones with a rich conditioning effect and a quick 30-minute processing time.

## Description

Product description L'Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown). Specifically developed to lift dark hair in one single step, without brassiness. This breakthrough technology lifts hair 3-4 levels. A strong lifting and toning action neutralizes unwanted orange tones, then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich, smooth creme formula conditions and penetrates hair for intense, long-lasting color. True-to-shade color resists fading and has a quick processing time of only thirty minutes. No pre-lightening required. The end result is intense, long-lasting color. Directions Prepare by doing a skin allergy test 48 hours before use. Apply the color cream evenly on dry, styled hair, strand strand, using provided gloves and applicator brush. Do not mix with any other products. Process for time specified in your chosen shade's instructions, then rinse thoroughly. conditioner leave it 2-3 minutes rinsing. For best results, use shampoo from same range.

## Features

- New Hicolor Blonde Hilights from L'Oreal - Excellence.
- See instructions on the inside of the box.
- Create vibrant Hicolor Blonde H One Step only Highlift/No Pre-Lightening
- No brassiness, maximum condition and shine.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B004KEQKR4 |
| ASIN  | B004KEQKR4 |
| Benefits | Lifts dark hair, neutralizes brassiness, intense long-lasting color |
| Best Sellers Rank | 21,962 in Beauty ( See Top 100 in Beauty ) 330 in Permanent Hair Colour |
| Brand Name | L'OREAL TECHNIQUE |
| Colour | red |
| Container Type | Box |
| Customer Reviews | 4.6 4.6 out of 5 stars (2,611) |
| Customer reviews | 4.6 4.6 out of 5 stars (2,611) |
| Full Cure Time | 3E+1 Minutes |
| Guaranteed software updates until  | unknown |
| Hair Color Permanence | Permanent |
| Hair Type | Dark Hair |
| Is discontinued by manufacturer  | No |
| Item Form | Cream |
| Item model number  | SG_B004KEQKR4_US |
| Manufacturer | L'Oreal |
| Manufacturer  | L'Oreal |
| Manufacturer Part Number | HiColor |
| Material Features | creamy texture" or "smooth application |
| Material Type Free | Peroxide Free |
| Model Number | SG_B004KEQKR4_US |
| Number of Items | 1 |
| Package Size Name | Pack of 3 |
| Product Dimensions  | 15.24 x 5.08 x 7.62 cm; 140 g |
| Recommended Uses For Product | Hair colours and lightening |
| Set Name | Excellence HiColor Red (Pack of 3) |
| Suitable Hair Colour | Dark Brown |
| UPC | 657201051029 |
| Unit Count | 102.0 gram |

## Product Details

- **Brand:** L'OREAL TECHNIQUE
- **Colour:** red
- **Hair type:** Dark Hair
- **Item form:** Cream
- **Material Type Free:** Peroxide Free
- **Material feature:** creamy texture" or "smooth application
- **Number of items:** 1
- **Package information:** Box
- **Product benefits:** Lifts dark hair, neutralizes brassiness, intense long-lasting color
- **Unit count:** 102.0 gram

## Images

![L'Oreal Excel Hicolor Highlights Red 34g (Pack of 3) - Image 1](https://m.media-amazon.com/images/I/61HGbhBey5L.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Is it possible to use this on already dyed red hair to make it a lighter red?**
A: i did and it worked!!

**Q: Is this the red colour? title and the picture says RED and description says blonde? also, how quickly can the 6-pack be shipped to London?**
A: it is red - about a week

**Q: Will i be charged for customs for this item that’s being delivered to the uk now that we’ve left the eu?**
A: It comes from the US and I have never had to pay tax on it...

**Q: Is it permanent hair dye ?**
A: Yes this is a permanent hair colour. You need to buy peroxide solution to mix with it. Lasts upto 6 weeks if you take care of it

## Frequently Bought Together

- L'Oreal Excel Hicolor Highlights Red 34 g (3-Pack)
- L’Oréal Excel Hicolor HiLights Magenta
- Yibaijia 18 Pcs Tools for Hair Colouring Kit, Dying, DIY Beauty Salon Bleaching, Dye Bowl and Brush, including Mixing, Ear Cover, Shawl, Gloves, Clips

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**Shop now:** [https://www.desertcart.ro/products/49095072-loreal-excel-hicolor-highlights-red-34g-pack-of-3](https://www.desertcart.ro/products/49095072-loreal-excel-hicolor-highlights-red-34g-pack-of-3)

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*Product available on Desertcart Romania*
*Store origin: RO*
*Last updated: 2026-08-27*