--- product_id: 50466413 title: "Permanent Hair Dye, Preference 10.21 Stockholm, 100% Grey Coverage, Long Lasting, Luminous Hair Colour with Anti-Brass Purple Mask, Luminous Reflects, Pack of 1" brand: "l'oreal paris" price: "148 Lei" currency: RON in_stock: true reviews_count: 8 category: "L'oreal Paris" url: https://www.desertcart.ro/products/50466413-permanent-hair-dye-preference-10-21-stockholm-100-grey-coverage store_origin: RO region: Romania --- # Up to 9 weeks fade-defying colour Precious flower oils nourish & shine Includes colour lock conditioner & gloves Permanent Hair Dye, Preference 10.21 Stockholm, 100% Grey Coverage, Long Lasting, Luminous Hair Colour with Anti-Brass Purple Mask, Luminous Reflects, Pack of 1 **Brand:** l'oreal paris **Price:** 148 Lei **Availability:** ✅ In Stock ## Summary > ✨ Own your glow with L'Oréal’s ultimate blonde boost! ## Quick Answers - **What is this?** Permanent Hair Dye, Preference 10.21 Stockholm, 100% Grey Coverage, Long Lasting, Luminous Hair Colour with Anti-Brass Purple Mask, Luminous Reflects, Pack of 1 by l'oreal paris - **How much does it cost?** 148 Lei with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.ro](https://www.desertcart.ro/products/50466413-permanent-hair-dye-preference-10-21-stockholm-100-grey-coverage) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Long-Lasting Vibrancy:** Colour lock conditioner with UV filter preserves your shade for up to 9 weeks. - • **Effortless Application:** Easy mix-and-apply system with disposable gloves for mess-free, confident colouring. - • **Flawless 100% Grey Coverage:** Say goodbye to greys with rich, permanent pigment that lasts. - • **Luminous Multi-Tonal Blonde:** Translucent gel formula with shine-boosting flower oils for radiant, natural reflects. - • **Salon-Quality At-Home Experience:** Non-drip developer cream and nourishing conditioner for professional results without the salon. ## Overview L'Oreal Paris Preference 10.21 Stockholm is a premium permanent hair dye delivering 100% grey coverage and luminous, multi-dimensional blonde tones. Featuring a translucent gel enriched with precious flower oils and a colour lock conditioner with UV protection, it ensures up to 9 weeks of vibrant, fade-defying colour. The non-drip developer cream and included gloves make at-home application easy and mess-free, offering a salon-quality finish trusted by 9/10 women. ## Description Product Description L'Oreal Paris Preference, Hair Dye, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Our Shine Oil is enriched with precious flower oils to intensify the natural tones of your hair colour. Infused with a sensorial fragrance for an improved experience at application. Be colour safe and always do your 48-hour patch test. Born in the 1970’s, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic ‘You’re Worth It’ tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Are you looking for long-lasting beautiful colour? Try L'Oréal Paris Preference, our most premium colouration experience, recommended by 9/10 women. The non-drip formula gently coats the hair fibre, for up to 9 weeks of colour longevity and intense shine. Rich & luminous permanent colour, infused with High Shine Serum, Vitamin E and UV Filters, for up to 100% grey coverage, 90% less breakage and nourished hair. Get more from your colouration experience, no appointment needed: 1) Oil-In-Gel Colour, our highest grade dyes for a beautifully rich and multidimensional colour. 2) Non-Drip Developer Cream, ensures optimal fibre adherence for perfect colour and coverage. 3) Shine-Protect Conditioner, to help preserve your day 1 colour & shine, while protecting your hair from environmental aggressors. Ingredients 1242536 - Colourant Gel: Aqua / Water, Trideceth-2 Carboxamide Mea, Propylene Glycol, Hexylene Glycol, Peg-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleylether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, 2,4-diaminophenoxyethanol Hcl, M-aminophenol, Sodium Metabisulfite, Thioglycerin, Toluene-2,5-diamine, Ammonium Acetate, N,n-bis(2-hydroxyethyl)-p-phenylenediamine Sulfate, Resorcinol, Edta, Erythorbic Acid, Parfum / Fragrance (F.i.l. C234342/1), 1152439 - Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide Mea, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin (F.i.l. C202318/2), 1217043 A - Shine Protect Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium Pca, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance (F.i.l. C232981/1), 1200281 - Precious Oil: Ppg-5-ceteth-20, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Parfum / Fragrance, Cocos Nucifera Oil / Coconut Oil, Tocopherol, Camellia Oleifera Seed Oil (F.i.l. C234136/1) Directions 1. Follow the package instructions, test the patch 48 hours before use, 2. Use gloves and pour the coloring bottle into the developer bottle and shake to mix evenly. Apply the colour and leave to work for the recommended time. Then apply conditioner and rinse. Safety Warning Hair colourants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary "black henna" tattoos may increase your risk of allergy. Do not colour your hair if: You have a rash on your face or sensitive, irritated and damaged scalp, You have ever experienced any reaction after colouring your hair. You have experienced a reaction to a temporary "black henna" tattoo in the past. You must do a skin allergy test without fail 48 hours before each use of this product (read and follow the instruction leaflet). Remember to buy this product in advance in order to do the skin allergy test 48 hours before use. The Developer Creme contains hydrogen peroxide. The Colorant Gel contains: phenylenediamines, resorcinol and ammonia. Avoid contact of the product with eyes. Do not use to dye eyelashes or eyebrows. Rinse eyes immediately and thoroughly if product comes into contact with them. Wear the gloves supplied in the box. Rinse hair well after application. Wait at least 2 weeks after using a relaxer, a perm or a straightening process on the hair. Do not use if your hair has been coloured with henna or with a progressive hair colourant. Keep out of reach of children. Review: At last the blonde i wanted! - This blonde hair dye is really good. It gave the the shade i was hoping for. It matched the shade that was on the box that sometimes other dyes dont do. The mixing of the dye is really simple to do. Application was great it was easy and importantly didnt drip anywhere it wasnt suppose to. The conditioner that came in the box helped make my hair feel lovely. After drying my hair i was very happy with the shade i achieved which was a lovely light blonde. My hair felt soft and looked shiny and not at all dry. Over time it has kept its colour as vibrant as the day i did it. I will be using this dye again in future Review: Darker than expected but the best lowlight colour for strawberry blondes - This goes darker than expected and slightly warm brown / beige gold on platinum blonde hair but a great lowlight shade if you have light brown/ strawberry blonde roots and want to blend them in to bleach blonde hair. The colour is very dark in comparison to the colour shown on the box if your colouring your whole head- I had to use a colour stripper to remove it last time as it was too dark / harsh for my liking as it went a dark gold/ warm brown colour. ## Features - Permanent hair dye with optimal grey coverage, Complete hair colour treatment with colourant and developer gel, colour lock conditioner and disposable gloves - Translucent gel formula with precious flower oils for a blonde shade with luminous reflects, Intensifies the natural tones of your hair colour, For an intense natural colour with permanent results - Follow packet instructions, Patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse - Creates lustrous fade-defying shades with light-reflecting colours for a pure blonde, Includes a nourishing colour lock conditioner - Contents: 1x L'Oréal Paris Preference permanent hair colour in 10.21 Stockholm, Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x pair of protective gloves ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00PL7Q74K | | Benefits | Provides permanent colour with optimal coverage of grey hair and a nourishing gel formula with precious flower oils for a radiant result. | | Best Sellers Rank | 406 in Beauty ( See Top 100 in Beauty ) 13 in Permanent Hair Colour | | Brand | L'Oreal Paris | | Brand Name | L'Oreal Paris | | Colour | 10.21 VERY VERY LIGHT PEARL BLONDE | | Container Type | Box | | Customer Reviews | 4.4 out of 5 stars 8,964 Reviews | | Full Cure Time | 30 Minutes | | Global Trade Identification Number | 03600521044094 | | Hair Color Permanence | Permanent | | Hair Type | All | | Hair type | All | | Item Form | Gel | | Item Type Name | 10.21 Very Very Light Pearl Blonde, Permanent Hair Colour | | Item form | Gel | | Manufacturer | L'Oréal | | Material Features | Natural | | Material Type Free | Ammonia Free, Peroxide Free, Fade Resistant | | Number of Items | 1 | | Package information | Box | | Product benefits | Provides permanent colour with optimal coverage of grey hair and a nourishing gel formula with precious flower oils for a radiant result. Product benefits Provides permanent colour with optimal coverage of grey hair and a nourishing gel formula with precious flower oils for a radiant result. See more | | Unit Count | 3 count | ## Product Details - **Brand:** L'Oreal Paris - **Colour:** 10.21 VERY VERY LIGHT PEARL BLONDE - **Hair type:** All - **Item form:** Gel - **Material Type Free:** Ammonia Free, Peroxide Free, Fade Resistant - **Material feature:** Natural - **Number of items:** 1 - **Package information:** Box - **Unit count:** 3 Count ## Images ![Permanent Hair Dye, Preference 10.21 Stockholm, 100% Grey Coverage, Long Lasting, Luminous Hair Colour with Anti-Brass Purple Mask, Luminous Reflects, Pack of 1 - Image 1](https://m.media-amazon.com/images/I/71cC+P2EuPL.jpg) ## Available Options This product comes in different **Color** options. ## Questions & Answers **Q: How long does this hair colour last?** A: Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine. **Q: Can I use this to cover my grey roots?** A: Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly **Q: How do I choose the right shade?** A: We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour. ## Customer Reviews ### ⭐⭐⭐⭐⭐ At last the blonde i wanted! *by P***E on 22 March 2026* This blonde hair dye is really good. It gave the the shade i was hoping for. It matched the shade that was on the box that sometimes other dyes dont do. The mixing of the dye is really simple to do. Application was great it was easy and importantly didnt drip anywhere it wasnt suppose to. The conditioner that came in the box helped make my hair feel lovely. After drying my hair i was very happy with the shade i achieved which was a lovely light blonde. My hair felt soft and looked shiny and not at all dry. Over time it has kept its colour as vibrant as the day i did it. I will be using this dye again in future ### ⭐⭐⭐⭐⭐ Darker than expected but the best lowlight colour for strawberry blondes *by M***A on 8 February 2026* This goes darker than expected and slightly warm brown / beige gold on platinum blonde hair but a great lowlight shade if you have light brown/ strawberry blonde roots and want to blend them in to bleach blonde hair. The colour is very dark in comparison to the colour shown on the box if your colouring your whole head- I had to use a colour stripper to remove it last time as it was too dark / harsh for my liking as it went a dark gold/ warm brown colour. ### ⭐⭐⭐⭐⭐ Great product *by A***. on 7 January 2026* Absolutely love this product. Have used many hair dyes but this was so easy with the comb nozzle, and hadn't realized that I didn't put the gloves on..it was so easy to just go through the hair. Really pleased with the colour as it covered my white\grey hair and the shampoo and conditioner has left my hair with a great shine. I will definately order this again. ## Frequently Bought Together - L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 10.21, Stockholm - L'Oréal Paris Préférence Le Blonding Acidic Toner, Post Bleach Treatment with no Ammonia, Long Lasting Anti-Brassiness, Pearly Boost 02 - L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 11.11, Venice --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.ro/products/50466413-permanent-hair-dye-preference-10-21-stockholm-100-grey-coverage](https://www.desertcart.ro/products/50466413-permanent-hair-dye-preference-10-21-stockholm-100-grey-coverage) --- *Product available on Desertcart Romania* *Store origin: RO* *Last updated: 2026-05-01*