---
product_id: 51247196
title: "Loreal DIA RICHESSE 5.3 50ML V511"
brand: "l'oréal professionnel paris"
price: "168 Lei"
currency: RON
in_stock: true
reviews_count: 8
category: "L'oréal Professionnel Paris"
url: https://www.desertcart.ro/products/51247196-loreal-dia-richesse-5-3-50ml-v511
store_origin: RO
region: Romania
---

# 30 min full cure time 4.6⭐ from 1,100+ reviews 50ml ammonia-free cream Loreal DIA RICHESSE 5.3 50ML V511

**Brand:** l'oréal professionnel paris
**Price:** 168 Lei
**Availability:** ✅ In Stock

## Summary

> ✨ Elevate your hair game with salon-grade shine and color that turns heads!

## Quick Answers

- **What is this?** Loreal DIA RICHESSE 5.3 50ML V511 by l'oréal professionnel paris
- **How much does it cost?** 168 Lei with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ro](https://www.desertcart.ro/products/51247196-loreal-dia-richesse-5-3-50ml-v511)

## Best For

- l'oréal professionnel paris enthusiasts

## Why This Product

- Trusted l'oréal professionnel paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Ammonia-Free Formula:** Gentle on hair and scalp, preserving natural softness and health
- • **Long-Lasting Radiance:** Fades beautifully with subtle burgundy highlights under sunlight
- • **Effortless Application:** Creamy texture with perfect consistency for mess-free, salon-quality results
- • **Vibrant Semi-Permanent Shine:** Rich, glossy color that lasts up to 24 washes without damage
- • **Tailor-Made Professional Quality:** Trusted by colorists for a flawless, personalized hair color experience

## Overview

L'Oréal DIA RICHESSE 5.3 is a 50ml ammonia-free semi-permanent hair color cream designed for normal hair. It delivers rich, golden light brown tones with a glossy finish in just 30 minutes. Loved by over 1,100 users with a 4.6-star rating, this professional-grade formula offers vibrant, long-lasting color that maintains hair softness and shine without damage.

## Description

Product Description Browse our latest professional hair colour products, from permanent to semi-permanent and ammonia-free.Whether you're considering haircolor for the first time, or color your hair regularly, discover L'Oréal Professionnel haircolor. Discover your perfect permanent hair colour, tailor-made for you by your colourist with our professional range at L'Oréal Professionnel. Ingredients Dye Directions Preparation: Before applying the dye, make sure to perform a sensitivity test 48 hours before application. Application Apply to dry hair, from root to tip. Leave on for about 25 minutes, then lather and rinse. Conditioner for added shine. for minutes. Safety Warning Always follow the safety instructions for correct use.

Review: Superb colour, stunning condition...... - I use this beautiful, rich very dark brown as a demi-permanent, although I am told it can be a permanent tint, depending on the strength of the developer one mixes with it. I am not a hairdresser, but on the advice of my colourist, I use 9% developer with this and the staying power is around 24 washes, although I find that my hair holds any dark hair dye quite well and so this results in a virtually permanent dye without any damage to my locks. My natural colour is a light chestnut brown, but after using this, my hair becomes very dark indeed. Although No3 is a dark brown, the result on my hair is the closest you can get to black without the blue tinge. In fact, as it fades, I’ve found strands of burgundy under sunlight. I love it. The most glorious thing about colouring your hair with this, is the shine. I have used many different brands over the last 15 years and none have produced the extraordinary shine that this one does. In fact, I have become so used to having my hair in this amazing condition that after a brief encounter with a Magenta red (also Loreal), I reverted back to No3. That’s not to say that the Magenta isn’t a beautiful colour as well, it’s a stunning red, but for me personally, it doesn’t result in that mirror-shine we all long for as our crowning glory! The consistency of this product is between a cream and a liquid; 1 part hair colour mixed with 1.5 developer or 1x 50ml tube hair colour to 75ml of developer. I have mentioned the instructed ratio mix to point out to everyone that once applied, the mixed consistency allows you to pile your hair on top of your head with a clip whilst waiting for the colour to take (between 15-35mins). So, there’s no need to wrap a towel around your head to prevent the colour from running down your face, neck, ears etc. Or worse, gradually come to the boil under a barely elasticated plastic shower cap, thus creating those rivulets of colour tinted perspiration now pouring down your face, neck, ears etc. (I’m writing this on a very hot and humid Summer day!). Just don’t accidentally brush past your pristine whitewashed walls or forget and lie back on the sofa or you could find yourself redecorating as well!! I am obviously speaking from experience lol. All humour aside, I love this product and I have been using it for nearly 10 years; my hair is still as soft and shiny as it was the first time I tried it, even with a short period of lightening to be a redhead for a few months. This is the magic of Loreal’s hair colour range, they’re vivid colours that don’t wreck the condition of your hair. And finally, my hair is waist-length so I always buy two tubes of colour, but usually only use 1 and ½. I will reiterate that I am NOT a hairdresser, but I often colour my own hair when my colourist is too busy to fit me in. Any directions that I have mentioned here are for the purpose of this review, to show why I love this product and the reasons it earns 5 stars for me personally.
Review: Great value - Great value for money lovely rich colour

## Features

- Browse our latest professional hair colour products, from permanent to semi-permanent and ammonia-free.
- Whether you're considering haircolor for the first time, or color your hair regularly, discover L'Oréal Professionnel haircolor
- Discover your perfect permanent hair colour, tailor-made for you by your colourist with our professional range at L'Oréal Professionnel.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00A2YOACI |
| Benefits | Hair Coloring |
| Best Sellers Rank | 36,000 in Beauty ( See Top 100 in Beauty ) 361 in Semi-Permanent Hair Colour |
| Brand | L'Oréal Professionnel Paris |
| Brand Name | L'Oréal Professionnel Paris |
| Colour | 5,3 hellbraun gold |
| Container Type | Tube |
| Customer Reviews | 4.6 out of 5 stars 1,102 Reviews |
| Full Cure Time | 30 Minutes |
| Global Trade Identification Number | 03474630479074 |
| Hair Color Permanence | Semi-Permanent |
| Hair Type | normal |
| Hair type | normal |
| Item Form | Cream |
| Item Type Name | Dia Richesse Semi-Permanent #5,3 50ml |
| Item Weight | 0.07 Kilograms |
| Item form | Cream |
| Item height | 3 centimetres |
| Manufacturer | L'Oreal |
| Material Features | No ammonia |
| Material Type Free | Ammonia Free |
| Number of Items | 1 |
| Package information | Tube |
| Product benefits | Hair Coloring |
| UPC | 773602002177 |
| Unit Count | 50.0 millilitre(s) |

## Product Details

- **Colour:** 5,3 hellbraun gold
- **Package information:** Tube
- **Product benefits:** Hair Coloring
- **Brand:** L'Oréal Professionnel Paris
- **Item form:** Cream
- **Hair type:** normal
- **Number of items:** 1
- **Unit count:** 50.0 millilitre
- **Material feature:** No ammonia
- **Material Type Free:** Ammonia Free

## Images

![Loreal DIA RICHESSE 5.3 50ML V511 - Image 1](https://m.media-amazon.com/images/I/51GFy6IrvlL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Superb colour, stunning condition......
*by L***D on 29 July 2019*

I use this beautiful, rich very dark brown as a demi-permanent, although I am told it can be a permanent tint, depending on the strength of the developer one mixes with it. I am not a hairdresser, but on the advice of my colourist, I use 9% developer with this and the staying power is around 24 washes, although I find that my hair holds any dark hair dye quite well and so this results in a virtually permanent dye without any damage to my locks. My natural colour is a light chestnut brown, but after using this, my hair becomes very dark indeed. Although No3 is a dark brown, the result on my hair is the closest you can get to black without the blue tinge. In fact, as it fades, I’ve found strands of burgundy under sunlight. I love it. The most glorious thing about colouring your hair with this, is the shine. I have used many different brands over the last 15 years and none have produced the extraordinary shine that this one does. In fact, I have become so used to having my hair in this amazing condition that after a brief encounter with a Magenta red (also Loreal), I reverted back to No3. That’s not to say that the Magenta isn’t a beautiful colour as well, it’s a stunning red, but for me personally, it doesn’t result in that mirror-shine we all long for as our crowning glory! The consistency of this product is between a cream and a liquid; 1 part hair colour mixed with 1.5 developer or 1x 50ml tube hair colour to 75ml of developer. I have mentioned the instructed ratio mix to point out to everyone that once applied, the mixed consistency allows you to pile your hair on top of your head with a clip whilst waiting for the colour to take (between 15-35mins). So, there’s no need to wrap a towel around your head to prevent the colour from running down your face, neck, ears etc. Or worse, gradually come to the boil under a barely elasticated plastic shower cap, thus creating those rivulets of colour tinted perspiration now pouring down your face, neck, ears etc. (I’m writing this on a very hot and humid Summer day!). Just don’t accidentally brush past your pristine whitewashed walls or forget and lie back on the sofa or you could find yourself redecorating as well!! I am obviously speaking from experience lol. All humour aside, I love this product and I have been using it for nearly 10 years; my hair is still as soft and shiny as it was the first time I tried it, even with a short period of lightening to be a redhead for a few months. This is the magic of Loreal’s hair colour range, they’re vivid colours that don’t wreck the condition of your hair. And finally, my hair is waist-length so I always buy two tubes of colour, but usually only use 1 and ½. I will reiterate that I am NOT a hairdresser, but I often colour my own hair when my colourist is too busy to fit me in. Any directions that I have mentioned here are for the purpose of this review, to show why I love this product and the reasons it earns 5 stars for me personally.

### ⭐⭐⭐⭐⭐ Great value
*by K***R on 17 July 2025*

Great value for money lovely rich colour

### ⭐⭐⭐⭐⭐ 😊
*by O***. on 25 November 2025*

😊

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*Product available on Desertcart Romania*
*Store origin: RO*
*Last updated: 2026-02-05*