---
product_id: 519728093
title: "Women's Pure Genius T-Back Bra , White,40D"
brand: "maidenform"
price: "462 Lei"
currency: RON
in_stock: true
reviews_count: 5
category: "Maidenform"
url: https://www.desertcart.ro/products/519728093-womens-pure-genius-t-back-bra-white-40d
store_origin: RO
region: Romania
---

# SmartZone cups for targeted lift Front hook closure for easy wear Racerback design with lace support Women's Pure Genius T-Back Bra , White,40D

**Brand:** maidenform
**Price:** 462 Lei
**Availability:** ✅ In Stock

## Summary

> 🎀 Lift, smooth, and slay all day with Pure Genius!

## Quick Answers

- **What is this?** Women's Pure Genius T-Back Bra , White,40D by maidenform
- **How much does it cost?** 462 Lei with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ro](https://www.desertcart.ro/products/519728093-womens-pure-genius-t-back-bra-white-40d)

## Best For

- maidenform enthusiasts

## Why This Product

- Trusted maidenform brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Quick Front Closure:** Hidden front hook closure eliminates back clasp struggles—dress faster, feel fresher.
- • **Custom Fit, Every Time:** Adjustable soft straps and extensive size range, including plus sizes, ensure a perfect, stay-put fit.
- • **Effortless All-Day Support:** Lightly lined SmartZone cups deliver natural lift and shaping without bulk, perfect for DD+ sizes.
- • **Elegant Racerback Strength:** 2-ply lace racerback combines feminine style with back and side smoothing for a sleek silhouette.
- • **Seamless No-Show Confidence:** Silky-smooth cups and tailored fit vanish under fitted tops, keeping your look polished and flawless.

## Overview

The Maidenform Women's Pure Genius T-Back Bra in White 40D offers full-coverage underwire support with lightly lined SmartZone cups designed for targeted lift and shaping. Its silky-smooth, no-show design features a feminine lace racerback that enhances back and side smoothing, while a convenient front hook closure and adjustable straps provide all-day comfort and ease. Available in a wide size range including plus sizes, this bra blends style, function, and comfort for the modern professional woman’s wardrobe.

## Description

Sexy, supportive, and silky smooth – the Maidenform® One Fab Fit® Full Coverage Racerback Bra blends style, comfort, and shaping into one everyday essential. Designed as full coverage underwire bras for women, these styles deliver the shaping and support you need with lightly lined SmartZone® cups that lift and contour where you need it most. The bra cups are smooth and tailored for a no-show look under tees, tanks, and fitted tops, making this an excellent choice for everyday wear or special occasions. A floral lace racerback adds a touch of romantic elegance while offering built-up support and extra smoothing across the back and sides. The 2-ply lace back and microfiber lining create a soft, breathable feel that moves with you throughout the day. A front hook bra closure makes it easy to put on and take off – no more twisting or reaching behind – while adjustable bra straps ensure a secure, personalized fit that stays comfortable from morning to night. Whether you choose classic black bras, white bras, or nude bras, or opt for fun colors like pink or purple bras, this racerback bra for women works seamlessly in any wardrobe. You'll also appreciate the wide range of sizes, including plus size bra options, so you can find your perfect fit with help from the included size chart. From workdays to weekends, this One Fab Fit® style offers a flawless blend of smoothing support, full coverage, and feminine design that makes it a go-to in your bra drawer.

Review: I am an older woman. I have been "overweight", obese most of my adult life. In the last 3 years I have lost 100 lbs. yay!!! My breasts are now saggy (but actually, not nearly as much as I expected. I believe these bras have helped with this. I have gone with all front closure bras ( have had to have 6 surgeries on my right shoulder/humerus. I have MS and have had some bad falls in the last year. I fell of my sons front porch. In January, his big, strong, black lab greeted me exuberantly!) Enough about my history! I love these bras! They have beautiful backs! The lace in the " racer back" is pretty enough to show as part of your outfit! I, of course was my bras by hand, with Woolite and hang them to dry. The bra has as stated, a racer back (shows off nice shoulders and back! ) The "racer back" helps keep the straps from slipping off the shoulder, the cups go low enough that you can wear a vneck shirt and doesn't show. The correct size keeps me from having "muffin top" boobs! Very nice, great colors and the price is freat.
Review: I've gotten these bras for 25yrs, and have loved them all. But this one is really wrong. The molded cups would be okay if they'd left them alone. Except this updated version has a weird (and off center) bubble (or point) coming out of each side. And the bra I got was anything but symmetrical. The bubble (or point) on the right cup makes my boobs look like one has a lazy eye. Even if they had been symmetrical, the warped bubble (or points) on each cup don't point forward anyway. Why they didn't leave them alone and make the molded cups lovely smooth and rounded scoops like they've been in the past is beyond me. The good parts about it are that the bras are still a very firm but comfortable hold in place kind of bra. And still a deep plunge in front so you can use for sports, work, or evening wear. (...as long as you don't mind your right boob looking like it's indignantly not speaking to your left one because it has an attitude or something.)

## Features

- SUPPORTIVE BRAS FOR WOMEN - Full coverage underwire bra for women with lightly lined SmartZone cups for lift, shaping, and support, plus smoothing sides and a racerback design for an everyday style that’s as comfortable as it is flattering.
- NO-SHOW BRA DESIGN - Silky-smooth bra cups and a tailored design vanish under tees, tanks, and fitted tops, giving you a polished, seamless look. Lace racerback adds feminine flair while providing built-up support and back smoothing all day long.
- SMARTZONE CUPS FOR LIFT - Lightly lined SmartZone bra cups target shaping where you need it most, giving a natural lift without adding bulk. Works beautifully for large busts, DD cups, and plus sizes who want bras for women with all-day comfort and style.
- SUPPORTIVE LACE RACERBACK - Built-up racerback features 2-ply lace for extra strength and breathable comfort. Back and side smoothing bra panels create a sleek look under clothing while enhancing support, making this bra an everyday essential.
- FRONT HOOK CLOSURE - A hidden front bra closure makes dressing quick and easy – no more struggling with back clasps. A favorite for its smooth cups, tailored fit, and ease of wear in everyday outfits from casual tees to dressier tops.
- ADJUSTABLE STRAPS & SIZE OPTIONS - Soft, stretchy bra straps adjust for a custom fit and stay in place all day. It's also available in many color options, from black bras, white bras, nude bras, pink bras, and purple bras, including plus size bras, with a size chart to help you measure for the perfect fit.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B0079VLBBA |
| Customer Reviews | 4.1 4.1 out of 5 stars (152) |
| Date First Available  | 15 March 2012 |
| Is Discontinued By Manufacturer  | No |
| Item Dimensions LxWxH  | 33 x 20.3 x 2.5 Centimeters |
| Item Weight  | 200 g |
| Item model number  | 07112 |
| Net Quantity  | 1.0 Count |
| Product Dimensions  | 33.02 x 20.32 x 2.54 cm; 199.58 g |

## Images

![Women's Pure Genius T-Back Bra , White,40D - Image 1](https://m.media-amazon.com/images/I/A1k-sHq2oqL.jpg)

## Questions & Answers

**Q: Is this padded and push up?**
A: Slightly padded. (Nipples don't show)   Not push up

**Q: Is this padded and push up?**
A: It’s padded (not heavily) but not push-up, it’s more full coverage

**Q: does this have underwire?**
A: Hello and thank you for your message. Yes, this item does indeed have an underwire.  Thank you.

**Q: Is there extra cup lining to accomodate a insert?**
A: No. My experience these days, is that the nicer bras no longer have the ability to remove or insert padding.  Hope that helps.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by C***L on 14 June 2024*

I am an older woman. I have been "overweight", obese most of my adult life. In the last 3 years I have lost 100 lbs. yay!!! My breasts are now saggy (but actually, not nearly as much as I expected. I believe these bras have helped with this. I have gone with all front closure bras ( have had to have 6 surgeries on my right shoulder/humerus. I have MS and have had some bad falls in the last year. I fell of my sons front porch. In January, his big, strong, black lab greeted me exuberantly!) Enough about my history! I love these bras! They have beautiful backs! The lace in the " racer back" is pretty enough to show as part of your outfit! I, of course was my bras by hand, with Woolite and hang them to dry. The bra has as stated, a racer back (shows off nice shoulders and back! ) The "racer back" helps keep the straps from slipping off the shoulder, the cups go low enough that you can wear a vneck shirt and doesn't show. The correct size keeps me from having "muffin top" boobs! Very nice, great colors and the price is freat.

### ⭐⭐ Review
*by V***Y on 4 November 2023*

I've gotten these bras for 25yrs, and have loved them all. But this one is really wrong. The molded cups would be okay if they'd left them alone. Except this updated version has a weird (and off center) bubble (or point) coming out of each side. And the bra I got was anything but symmetrical. The bubble (or point) on the right cup makes my boobs look like one has a lazy eye. Even if they had been symmetrical, the warped bubble (or points) on each cup don't point forward anyway. Why they didn't leave them alone and make the molded cups lovely smooth and rounded scoops like they've been in the past is beyond me. The good parts about it are that the bras are still a very firm but comfortable hold in place kind of bra. And still a deep plunge in front so you can use for sports, work, or evening wear. (...as long as you don't mind your right boob looking like it's indignantly not speaking to your left one because it has an attitude or something.)

### ⭐⭐⭐⭐ Review
*by L***. on 14 August 2023*

The closure needs to be redesigned 😔 the bra itself is beautiful. The material and design outside of the closure are perfect. I've kept the bra for all those reasons but would disappointly probably not order another one. Hopefully this flaw in design will be fixed.

## Frequently Bought Together

- Maidenform Women's One Fab Fit Everyday Full Coverage Racerback Bra
- Maidenform Women's Dreamwire Push Up Underwire Bra
- Maidenform Women's Dreamwire Back Smoothing Underwire Bra

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**Shop now:** [https://www.desertcart.ro/products/519728093-womens-pure-genius-t-back-bra-white-40d](https://www.desertcart.ro/products/519728093-womens-pure-genius-t-back-bra-white-40d)

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*Product available on Desertcart Romania*
*Store origin: RO*
*Last updated: 2026-03-05*