---
product_id: 57029642
title: "The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century Hardcover – August 12, 2010"
brand: "jeffrey l. cruikshankarthur w. schultz"
price: "249 Lei"
currency: RON
in_stock: true
reviews_count: 7
url: https://www.desertcart.ro/products/57029642-the-man-who-sold-america-the-amazing-but-true-story
store_origin: RO
region: Romania
---

# The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century Hardcover – August 12, 2010

**Brand:** jeffrey l. cruikshankarthur w. schultz
**Price:** 249 Lei
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century Hardcover – August 12, 2010 by jeffrey l. cruikshankarthur w. schultz
- **How much does it cost?** 249 Lei with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ro](https://www.desertcart.ro/products/57029642-the-man-who-sold-america-the-amazing-but-true-story)

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## Customer Reviews

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    The man few people could say no to . . .
  

*by S***N on Reviewed in the United States on October 27, 2010*

This is a vivid, colorful history of a man of great importance to the advertising industry. But it's also the story of a man who was important in business in general and his legacy lives on. This is a well written book. There are some typos but in the publishing business today, that's common and sad.This is mostly a flattering biography but the authors can be excused for that in that one of them has a personal interest in the agency of which Lasker was the head.As a member of the advertising industry, a professional copywriter, I enjoyed the before untold stories of numerous important characters in our industry. For example, Claude Hopkins was a genius copywriter on whose shoulders I stand. He worked with and for Lasker for awhile. His writing style is still a great learning tool and one few copywriters use. But the story I remember in the book about Hopkins is that he wrote his most famous ads in minutes or days. Lasker felt the client would feel the agency didn't work hard enough on the ads so he would set on them for a few weeks. It reminds me of my late, great associate, Bill Steinhardt. He would say the same thing about my own writing. "Set on it a couple weeks. Let the client think you worked on it long, hard hours, weeks and even months," he would say. But, alas, Picasso painted some of his greatest work in minutes.Lasker had style. He had an abundance of energy --- all his life into old age. He was indeed a great salesman. He knew how to put a deal together. And in the book, you'll learn some of his methods. He also knew his own weaknesses. So he would hire the best people and pay them good money to do a great job.His career in advertising started before copywriting had any value. Only after he was in it awhile did he discover the monetary value of great copywriting. When he discovered it, his agency grew fast and he became a millionaire many times over. Before that time, an ad agency basically just placed ads.I enjoyed this book very much. It's a classic in my opinion. The basic element of any business is selling. Until a sale happens, you have no business. Mastering salesmanship is so critical to a businessperson. Lasker was a master seller. As one of his great copywriters, John E. Kennedy told Lasker, "Copywriting is salesmanship in print." Lasker was not a copywriter. But he was a great salesman and his life is well worth reading about.Highly recommended.-- Susanna K. Hutcheson

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    An enlightening history of a singular era
  

*by S***Y on Reviewed in the United States on August 27, 2010*

"The Man Who Sold America" recounts Albert Davis Lasker, one of America's most accomplished and successful creative geniuses who founded modern advertising, a concept that was new at that time, but a given today in every day life.The book not only presents the story of Lasker's success, but it also deals frankly with psychological facets that often plaque brilliant and creative people. Lasker's success included many episodes of depression and however challenging and painful these episodes were, he accomplished a geat deal. Jeff and Art do the reader a favor in bringing this issue to the forefront. The book also illustrates that along with the success, advantages and privileges that accompany great wealth, no one goes through life without challenges, sadness and tragedy.Yes, this is a book about one of America's great industrialists who involved himself with many significant happenings in American history. However, there are many of life's lessons to be learned and appreciated in this well written story.

### ⭐⭐⭐⭐ 4.0 out of 5 stars







  
  
    Worth Your Time and Money
  

*by A***R on Reviewed in the United States on July 21, 2015*

An engaging read.  It covers many aspects of Lasker's life (as a book that strives to be a comprehensive biography should) from his time in advertising, involvement with politics and social causes, to his philanthropic and personal life.  I initially started reading it only to learn about his work in the advertising industry and found myself reading the whole book within a couple of days.I strongly disagree with those who found the work boring.  It was very well written, interesting, and based on deep research into the source material.Beyond answering questions that I had about the subject (which the authors did exceptionally well) I also judge a book on whether it was worth the time and money I spent on it.  In this case the answer is a resounding yes.  If you have any interest in the history of advertising, politics, and social causes in the pre-WWII and immediate postwar years, pick it up.

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*Store origin: RO*
*Last updated: 2026-02-11*