MagnaMagic/Active Wall Magnetic Wall Paint - One Gallon #GGAW710

This is the only magnetic paint I will use again. I had used the Rustoleum brand first, because that was the only magnetic paint available in our local stores (I was in a 'hurry'), and because I had had great results with that brand of chalkboard paint. I had read reviews cautioning otherwise, but was in a hurry to finish my project, and decided it should be good enough. I had accepted the petroleum base and strong fumes, But even after about five coats, it didn't hold more than a thin flat magnet. I had no hope of ever holding a piece of paper on the wall with a magnet. I was about to give up my hope of having the magnetic wall, but decided to order this. Now I wish I had ordered this from the beginning. After one coat of the MagnaMagic paint, the difference in how magnets would stick was so dramatic I realized this was the right paint. Also, the lack of fumes is a big deal, and this paint dries with a smooth flat surface, where as the other dried with a rough chalky surface. The MagnMagic is just so much easier to work with and gives amazingly better results. For any one planning a project with magnetic paint, it is worth ordering this and waiting for it and spending so much on a whole gallon. It is absolutely worth it. If I had done this from the beginning I would have saved so much time and had a much better end result. (I only used half the gallon on my wall because the results were finally good and I was out of time.) At least compared to the Rustoleum brand, nothing against their other products, this MagnaMagic magnetic paint makes the other obsolete.

Let me start by saying that I usually do not have the time to submit product reviews, but I decided to do so in this event to try to help provide others with valuable information on magnetic wall paint. When I started searching for a magnetic paint product I was shocked to see the spread in ratings for the various products. Some people would note that a product worked excellent while others would say that their application could not even hold a kitchen magnet. After much review I decided to purchase the Active Wall product since it overall had better reviews (albeit far less reviews) and it seemed to have less VOC's than other products.As the product goes, let me state that the Active Wall paint works excellent for the purpose of creating a magnetic wall. Let me however clarify that if it is not applied correctly I could easily see this product not producing the results which I and others have experienced. In fact, after creating a magnetic wall, I am a firm believer that anyone who provided a poor rating in regards to the magnetic capabilities of this product did not take the time to correctly apply the product or had expectations above and beyond what any magnetic paint can provide. That said, after I completed my wall, I was able to easily hold up multiple sheets of paper using a ½" x ½" rare earth magnet. I was also able to hold up a cloth dinner napkin with the same magnet, and it seemed to have the capacity to hold even more. Going into this project my expectation was to create a wall that could hold my son's school projects and artwork so in this respect the Active Wall product has exceeded my expectations.While I have raved over this product above, let me get into the details as it relates to the application of this product because it is not nearly as simple as painting a wall and viola. The goal of my project was to create a chalkboard wall using a magnetic primer so that the wall had magnetic properties in conjunction with it being a chalkboard wall. What makes this product and other magnetic paint work is the inclusion of iron powder in the paint. However, by adding the iron powder it inevitably thickens the paint so the consistency is much thicker than ordinary latex paint. The Active Wall instructions call for using a foam roller, this is a must. With the paint being as thick as it is, even with a foam roller, it is very easy to get too much paint on the wall which creates a rough texture (especially after multiple coats). The goal when applying is to get a very smooth thin coat, so to minimize adding texture to the wall. In my case I wanted as smooth as surface as possible since I was creating a chalkboard wall over the magnetic paint.After one coat of paint I could get a magnet to stick to the wall but that was about it, at this point I realized that multiple coats of paint were a must. After four coats of paint (roughly half a gallon of paint over 50 SF) I had a wall with great magnetic properties. The biggest issue that I had was that I should have tried to use less paint and more coats to achieve a smoother finish, my wall was fairly textured when I was complete. To combat the texture I used foam sanding blocks to knock down the roughness of the wall. I thought that I would have greatly reduced the magnetic capabilities of the wall after standing it down but surprisingly it had minimal effect. The sanding was a very laborious task and it took seven foam sanding blocks to reduce the texture down to an acceptable level. I never got the wall down to a completely smooth finish but was able to greatly reduce the texture via the sanding.To finish off my project I painted over the sanded wall with two healthy coats of chalkboard paint which did not seem to affect the magnetic strength of the wall or it was such a small decrease that it was not noticeable. At the end of the day, I was very pleased with the way this product performed and would highly recommend it to others.

This is probably a really good product however- when my husband opened the box 📦 that was delivered ... paint ran all over my floor.. the seals on can had broken at least 2 of them - seals were placed on the lid to prevent that from happening not an easy clean up considering the type of paint it is.. Would really be hesitant about buying any paint product in future

My wife wanted a wall on which she could post photos and artwork. I ended up using the entire gallon to paint 4 coats onto five panels with 36" x 84" dimensions. I rolled the paint on as directed on the can and then smoothed the texture with a brush. This did leave brush marks and in retrospect I probably should have used a foam brush.The magnetic paint is a primer that goes on as a very dark grey (almost black), marks easily, and needs a couple coats of paint over the top to hide the darkness and match the rest of the room. I used two coats of an interior oil based paint to hide the magnetic paint. The small neodymium magnets my wife bought work well to hold photographs to the wall.

More than 2 coats required for excellent adhesion of magnets, that said the paint stipple gets worse the more coats you add so a light sanding between coats make a smoother finish. We used it under whiteboard paint to make a massive magnetic white board 8’x 30’

The gallon covered a huge section of the office wall (about 18'x5') and little push pin magnets stick to it like a charm. It does take a buildup of about 5 coats though. I did three coats on another section and it almost doesn't work. APPLY LIBERALLY!

I have a magnet collection and used this to make a wall in our house! After 5 coats almost all of my magnets stick. This isn't good for heavier magnets.