---
product_id: 7899776
title: "COLORCHARM Activating Lotion for Hair Coloring & Hair Glossing and Lifting"
brand: "colorcharm"
price: "98 Lei"
currency: RON
in_stock: true
reviews_count: 8
url: https://www.desertcart.ro/products/7899776-colorcharm-activating-lotion-for-hair-coloring-and-hair-glossing-lifting
store_origin: RO
region: Romania
---

# Demi-permanent gentle formula 7.8 fl oz precise developer Made in USA quality COLORCHARM Activating Lotion for Hair Coloring & Hair Glossing and Lifting

**Brand:** colorcharm
**Price:** 98 Lei
**Availability:** ✅ In Stock

## Summary

> ⚡ Elevate your color game with salon precision and shine that turns heads!

## Quick Answers

- **What is this?** COLORCHARM Activating Lotion for Hair Coloring & Hair Glossing and Lifting by colorcharm
- **How much does it cost?** 98 Lei with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ro](https://www.desertcart.ro/products/7899776-colorcharm-activating-lotion-for-hair-coloring-and-hair-glossing-lifting)

## Best For

- colorcharm enthusiasts

## Why This Product

- Trusted colorcharm brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Gentle Yet Effective:** Formulated to protect hair integrity while delivering superb lift and gloss, perfect for sensitive or previously treated hair.
- • **Salon-Grade Activation:** Unlock vibrant, long-lasting color with a 7.8 oz demi-permanent activating lotion designed for professional results.
- • **Versatile Compatibility:** Works seamlessly with popular toners like Shades EQ, ensuring flawless color correction and enhanced shine.
- • **Trusted Quality from USA:** Crafted by Coty Inc. under the Wella Color Charm brand, guaranteeing premium standards and consistent performance.
- • **Value-Packed & Highly Rated:** Join thousands of satisfied users with a 4.6-star rating and enjoy salon results without breaking the bank.

## Overview

COLORCHARM Activating Lotion is a 7.8 fl oz demi-permanent hair developer made in the USA by Coty Inc. It offers gentle yet effective activation for hair coloring and glossing, compatible with toners like Shades EQ. Highly rated for delivering vibrant, long-lasting color while protecting hair health, it’s a trusted choice for professional-quality results at home.

## Description

Wella Color Charm Activating Lotion 7.8 Ounce.

Review: non damaging ,pretty awesome. - okay my hair is plain dark ash with 5 percent gray around face. I had highlights put in 6 wks ago, but I made the mistake of letting her put me under dryer to develop faster (I know better)...so my hair is fried in highlighted areas. I have medium naturally curly hair, light corseness texture. Hair Length is passed shoulders and thick. I also have soft water. I did whole head and that took almost 2 TUBES of Demi color and about a half bottle of developer. Demi- color used is 8N-8/10, this is called light natural blonde. I took advice from previous reviews on going 2 shade lighter and I'm glad I did, this color is a litter darker then I thought would be, but I love it. Gray coverage is okay, it blends a lot better, but not totally covered. My hair felt gross when I was rinsing out stuff and after shampooing but conditioner and deep conditioner changed that. It left my hair softer, the fried area's of hair look much better, feel softer and curl naturally again. I only wash my hair 1 a week, so this will last. ONCE AGAIN, GO 2 SHADES LIGHTER THAN WHAT YOU WANT. This stuff goes darker then you think. I will be using this for has long has I can get away with it to give my hair a break and then I will highlight again.
Review: Perfect for Shades EQ - I used this developer with Redken Shades EQ 8NA to tone my orange roots. It worked wonderfully. With the gloss, my hair looked the shiniest it has ever been. This is a great inexpensive dupe for the Shades EQ developer -- you get a lot of product for the price. Not very damaging.

## Features

- Product Type:Hair Coloring Agent
- Item Package Dimension:5.2 cm L X5.8 cm W X20.9 cm H
- Item Package Weight:0.26 kg
- Country Of Origin: United States

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0002Z93BA |
| Best Sellers Rank | #796,852 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #5,820 in Hair Color |
| Brand | COLORCHARM |
| Brand Name | COLORCHARM |
| Color | Wella Color Charm Demi Activating Lotion - 7.8 oz |
| Container Type | Bottle |
| Customer Reviews | 4.6 out of 5 stars 3,976 Reviews |
| Hair Type | Normal |
| Item Form | Lotion |
| Item Weight | 7.8 Ounces |
| Manufacturer | Coty Inc. (WELLA Color Charm) |
| Material Features | Demi-Permanent |
| Number of Items | 1 |
| Package Information | Bottle |
| Product Benefits | Helps ensure optimum hair protection, Superb results |
| UPC | 070018028853 |
| Unit Count | 7.8 Fluid Ounces |

## Product Details

- **Color:** Wella Color Charm Demi Activating Lotion - 7.8 oz
- **Package Information:** Bottle
- **Product Benefits:** Helps ensure optimum hair protection, Superb results
- **Brand:** COLORCHARM
- **Item Form:** Lotion

## Images

![COLORCHARM Activating Lotion for Hair Coloring & Hair Glossing and Lifting - Image 1](https://m.media-amazon.com/images/I/31Jx6fAPFNL.jpg)
![COLORCHARM Activating Lotion for Hair Coloring & Hair Glossing and Lifting - Image 2](https://m.media-amazon.com/images/I/714V7Gf4V2L.jpg)
![COLORCHARM Activating Lotion for Hair Coloring & Hair Glossing and Lifting - Image 3](https://m.media-amazon.com/images/I/71mSN2QUL3L.jpg)
![COLORCHARM Activating Lotion for Hair Coloring & Hair Glossing and Lifting - Image 4](https://m.media-amazon.com/images/I/71wUV3ldNUL.jpg)
![COLORCHARM Activating Lotion for Hair Coloring & Hair Glossing and Lifting - Image 5](https://m.media-amazon.com/images/I/81L+j5ln1hL.jpg)

## Questions & Answers

**Q: Is this developer**
A: It’s a low volume developer. It’s 6 volume, whereas a standard lift developer is 20 vol (and extra lift is 30 or 40). That means there is 1.8% peroxide in this formula. It’s to be used with demi-permanent color as it’s deposit only and doesn’t require the cuticle to be fully opened since the purpose is not to lift.

**Q: How do I use it to cover grays, do I use it with a developer and which one?**
A: This is the activator/developer. You use it with the colour you want. Below is pic of one of the colour 
https://www.amazon.com/Wella-Medium-Natural-Brown-Permanent/dp/B00H1U4GTI/ref=sr_1_9_s_it?s=beauty&ie=UTF8&qid=1516802311&sr=1-9&keywords=wella%2Bcolor%2Bcharm&th=1

**Q: I have natural blonde hair that's getting darker and i want a s/demi-permanent color. i bought color touch 9/0 can i use this with it?**
A: This is a wonderful question I am happy to answer for you.

No, Wella Color Charm Activating Lotion is paired and used with Wella Color Charm Demi-Permanent Hair Color. You never cross lines or brands as they are not tested or meant to be used outside that Color Line. Wella Color Charm is our Prosumer (Consumer who knows more than using a box color yet does not have a license in Cosmetology.) line available to all consumers.

Color Touch is our professional Demi-Permanent Hair Color and is paired and used with our Color Touch Emulsion which is available in 6 Volume or 13 Volume depending on what you are trying to achieve as a end result. This is a professional line only sold to professionals and salons. 

I hope this answered your question today. 
Have a Beautiful Wella Hair Day!

**Q: Hello I got my hair bleached for grey high lights and the turned yellowish can I use this with a light brown demi hair dye?**
A: What you are describing to me is a color correction. Depending on the level your hair is at now and how dark you want to go you may have to fill the hair first and I would recommend filling it with a Demi Permanent and then finding a Permanent level and tone to go over to have an even tone and color throughout your head. This is really for a Color Specialist Stylist. A lot goes into color correction and without training it can be difficult to do on your own. 
With that said yes this is the developer you would use with our Wella Color Charm Demi Permanent Hair Color. You never want to cross lines or brands due to not being tested together or made to go together.
If you have questions about our Wella Color Charm products please give our licensed stylist's a call at 1-800-935-5273 we will be happy to assist you. 
Have a Beautiful Hair Day!

## Customer Reviews

### ⭐⭐⭐⭐⭐ non damaging ,pretty awesome.
*by T***H on March 16, 2021*

okay my hair is plain dark ash with 5 percent gray around face. I had highlights put in 6 wks ago, but I made the mistake of letting her put me under dryer to develop faster (I know better)...so my hair is fried in highlighted areas. I have medium naturally curly hair, light corseness texture. Hair Length is passed shoulders and thick. I also have soft water. I did whole head and that took almost 2 TUBES of Demi color and about a half bottle of developer. Demi- color used is 8N-8/10, this is called light natural blonde. I took advice from previous reviews on going 2 shade lighter and I'm glad I did, this color is a litter darker then I thought would be, but I love it. Gray coverage is okay, it blends a lot better, but not totally covered. My hair felt gross when I was rinsing out stuff and after shampooing but conditioner and deep conditioner changed that. It left my hair softer, the fried area's of hair look much better, feel softer and curl naturally again. I only wash my hair 1 a week, so this will last. ONCE AGAIN, GO 2 SHADES LIGHTER THAN WHAT YOU WANT. This stuff goes darker then you think. I will be using this for has long has I can get away with it to give my hair a break and then I will highlight again.

### ⭐⭐⭐⭐⭐ Perfect for Shades EQ
*by S***A on December 31, 2023*

I used this developer with Redken Shades EQ 8NA to tone my orange roots. It worked wonderfully. With the gloss, my hair looked the shiniest it has ever been. This is a great inexpensive dupe for the Shades EQ developer -- you get a lot of product for the price. Not very damaging.

### ⭐⭐⭐⭐⭐ Great Product!!! Why is it discontinued!?!?
*by M***A on April 8, 2023*

Great Product!!! Why is it discontinued!?!? It’s gentle to my hair, smells good and works great! I don’t want to use a 10 Volume or higher on my hair.

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*Product available on Desertcart Romania*
*Store origin: RO*
*Last updated: 2026-02-12*