Psycho-Cybernetics Paperback – June 1, 1967

I heard about the first PSYCHO CYBERNETICS book in the 60's (yes, I am over 21 years old) and when I read it I thought it was wonderful. In fact, I thought that if I only would be able to have one self-help book, it would be this one.THE NEW PSYCHO CYBERNETICS has taken a good book and made it even better. The masterful editing and adapting by Dan Kennedy is great. It still is done in the voice of the original author, Dr. Maxwell Maltz, but it has up to date examples of people most of us know from this time in history, yet it still includes the examples Dr. Maltz wrote about in his original book.The theme hasn't changed -- Dr. Maltz claimed that the human mind has a "servo-mechanism" which can help us accomplish what we desire, but we must let it do its work once the desire is "fed into" the mind. He drew upon his knowledge of the then fledgling work of computers. And now in the 21st century, computers have advanced in an unbelievable manner, and yet the principle behind which they work is still the same; the goal-striving mechanism which works towards its teleological end by negative feedback, correction, and positive feedback.I have other self help books, but for me, this one is the basis on which all the others are carried out.I can't recommend it highly enough.

This is one of those few books that put forth a new idea that has not only stood the test of time but has been woven into the fabric of the entire self development industry. It's up there with "Think and Grow Rich" and " How to win friends and influence people".It starts slow and after 2 or 3 chapters I was beginning to question the purchase. "There is nothing to DO" I thought. Then after it got going I felt there was TOO MUCH to do. Lots of excersises.Of course, like so many things, the crux is in the application. Will you use it?I think the thing I liked best is that you can really hear Dr Maltzs' passion for humanity and sincere desire to help. He seems like a wonderful man.Also that he isn't in the pie-in-the-sky "anyone can do anything" camp. He teaches us to be truthful about our actual limitations, which do have limits, but are far above what most people do or even aspire to.I put this on a short Must Read list of a handful of classics and consider it a must for anyone pursuing their full potential.Buy it. Read it. Use it. You won't regret it.

If you are considering purchasing this book and have not read it before, YOU ARE ONE LUCKY DOG ...Just put your doubts aside and BUY THIS BOOK today.Right now while you are thinking about it. The sooner you get it, the sooner you will benefit from its simple effective techniques.Whatever you do, don't put it off for tomorrow. You know you will just forget about it and then it will be a MAJOR OPPORTUNITY LOST.Just make the simple effort right now to order a copy and you will be buying a lotto ticket that is virtually certain to PAY OFF BIG for you.It costs [very little money] and if applied even a little bit, it is likely to change your life. How many other things that cost [this little] can you say that about.The original edition DID change MY life about 10 years ago and I know at least 5 other people who point to this book (and another classic-Think & Grow Rich by Napoleon Hill) as major keys to their personal philosophy and success in life.This revised edition is even better than the original due to the care put into it by Dan Kennedy, who is keeping Dr. Maltz's work alive for the present generation with this timely update.I liked it so much I have bought 5 more copies for some great business associates as gifts.Put the techniques that have made many ordinary people appear to be extraordinary to work for you. You don't have to work harder, you just need to apply these amazing principals to your current methods and your will be so much more effective.I also highly recommended "Zero Resistance Selling" for sales persons as a companion to this book which specializes the same techniques to Sales careers.

Dr. Maltz, originally a face surgeon, came to recognize in his patients a need for a positive self image, which need transcended the physical characteristics that patients wanted improved.He compares the methodology of achieving a desired improvement in one's self image with that used in the design of modern physical automatic control systems (he uses the term "Cybernetics" to describe the servomechanism systems of his day, such as those used in military fire control systems).The concept is imaginative, and Dr. Maltz uses most of his book to describe various methods for helping change one's self image to the one that is desired, presumably by using negative feedback control to minimize the difference between one's current self image and one's desired self image, similar in concept to how military fire control systems operate.While the basic ideas presented by Dr. Maltz are intriguing the human brain is so much more complex than the design of a military fire control system that the basic concepts presented must be taken with this important limitation in mind.The fact that book is still in print after many decades and has sold many millions of copies, however, is a tribute to some validity of Dr. Maltz's basic concepts.