It’s So Pure All Natural Laundry Detergent Powder – Deep Cleaning, Removes Dirt, Grease, Stains – Non-toxic, Vegan, Fragrance Free Laundry for Sensitive Skin, HE Compatible (100 Loads)

This laundry detergent is fabulous. Here’s why: -Truly fragrance-free and more importantly, without any scent at all, it is excellent for sensitive skin and noses. -Great value, 1.5 little scoops (which is included) does a full load of towels. -Effective natural detergent that is cruelty free and reduces plastic consumption. -Only issue is that it is not as effective for synthetic fabrics that you want to hold their shape and body, like washable suiting pants and jackets. I’ll be using it on everything else and am thrilled to cut the Woolite use to a load a week. Death, taxes, and laundry are the real certainties is life - get yourself a cute jar to pop this powder in and make laundry time a little pretty and fun too!

I love this stuff, I'm obsessed and going to purchase my second bag tomorrow! This laundry soap smells really good, fresh, yet mild! It was a super fast delivery in nice packaging. When I bought it, I thought ok....I am going to put this to the test and I wasn't so sure about it because all other essential oil or natural products smell gross and absolutely do not work. I used it on the toughest laundry items in my house: men's wet gym clothes that tend to sit for days and unfortunately become very, very unpleasant smelling. As a matter of fact, I dont touch them with my hands when I put them in the laundry. I normally have to wash them with vinegar first with an extra rinse, then laundry soap from the store up to three times to make them smell clean and not of mildew and just yuk. I've tried the odor out products; they either smell bad or dont work. However, with this product, I used 4 scoops and one wash (scoops or so small compared to other products), no vinegar and bam! Smelled better and clean with 1 washing. I am so happy; no chemicals on the skin, I am saving water! With all other laundry items I find 1 scoop or 2 is perfect. (Towels 2 for example). I love the fragrance so do 5 others in my family both men and women. We all feel better about having no chemicals on our clothing, sheets, towels and we use it for our puppies bedding too! Thank you so much for introducing me to it. I am a long term customer.

I have been using toxin free products for many years (30+). During COVID shutdown, I have been purchasing more products online. I saw this one pop up when I searched for "natural laundry products" and decided to give it a try. This laundry detergent is wonderful! Mild, lovely scent. Gets stains out and brightens whites like no other I have tried. Leaves your clothes soft (I do not use softners or dryer sheets) when many other "natural" laundry products lack in that department. The only negative I found is that, on occasion, the powder did not completely dissolve and left some streaks on my dark clothing. My washer does not add water until the lid is locked, so I am not able to add to water before clothing. Those streaks disappeared when removed from the dryer. If I was hanging my clothing to dry, this could be an issue. I think the benefits of this product outweigh this issue and I will definitely purchase again.

My laundry gets clean and soft(no need for dryer sheets). Gentle on my skin. Good price.

Thank you for creating a product that I can truly trust. The packaging is exactly as shown and includes the convenient scoop. I was hesitant about only using 1 scoop as the directions stated because I would use more than that in Tide liquid form. However, to my surprise that was all I needed. I dislike doing laundry and yet found myself knocking out 5 loads because I was very impressed with how clean my clothing was after using Its So Pure. And, although I’m not against fragrances, I love how fresh my clothing feels WITHOUT a fragrance. I was also a bit hesitant using “powder” detergent since I’ve used liquid for so long, but once again, I was delighted to see the powder didn’t clump and didn’t leave a residue on my clothes. This company did it right in every way. I’m grateful they care about what we put ON our bodies as much as what we put IN our bodies; furthermore, the awareness to understand it’s all one in the same! You have a customer for life!

I like that this detergent is unscented and has fewer ingredients. The bag has lasted us a pretty long time and I would say it is a good value that way. I have noticed that it doesn’t clean really dirty loads as well as our All Free and Clear powder. I have a baby and my husband works in a warehouse. His work clothes are often very stinky and very very dirty. This stuff just doesn’t cut it when it comes to cleaning poop stained baby clothes and dirty work pants. If your clothes aren’t very dirty, this will probably work very well for you.

Better than I expected.

I have been using the Original Tide for over 25 years and then I was introduced to IT'S SO PURE and I absolutely love it!!!! I can't wait to do more laundry! I never thought I would like a powder detergent and I'm so glad I invested in this. It doesn't leave the blue gunky residue in my detergent dispenser in my machine. I used to have to scrub and rinse the dispenser from the leftover residue after running a couple loads, and I don't have to do that any longer. I also don't have to worry about the Tide fill cap getting gunky from filling the liquid in it before adding it to the dispenser. It's So Pure has a nice fresh, subtle smell and I'm so happy that it is plant based and hypoallergenic because I have sensitive skin. I would imagine that this would be the perfect product if you have babies or young children who have skin or smell sensitivities. I have to use HE detergent in my machine and this product is HE approved and ok to use in my machine. The product comes with it's own scooper so it's very simple to scoop out the powder and the bag is large so I know I will get my money's worth. Thank you for manufacturing a product that will make a change in people's lives as well as the environment! This is a prize winning product!