The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell

Bob Bly is a prolific writer, he has close to 90+ books out in Kindle, paperback, and other forms and honestly I believe they are all worth a read. A few of his works, despite the prolific output of consistently excellent works, stand out as reference books and I would consider this book as well as The Copywriters Handbook https://www.amazon.com/Copywriters-Handbook-Step-Step-Writing-ebook/dp/B003JH8MHO/ref=sr_1_1?ie=UTF8&qid=1532963296&sr=8-1&keywords=bob+bly to be two reference works that should be on any serious writers shelf or Kindle. What makes these books so special is that Mr. Bly has a gift for clarity and getting to the heart of the matter that is rare in today's incessant information overload environment; in which you can read 5 books on information marketing and feel more lost that when you started. This book lays out what the possibilities are, examines how to best use available resources to explore them, and what the avenues to success and better performance are succinctly and efficiently. While efficiently is a word that sounds sounds dry and uninspiring, it's the very efficiency of the book that makes it do valuable. There's no time lost on uselesss analogies or metaphors and every paragraph feels like it should be highlighted and referred back to for further study. It's an admirable economy of information and motion. On a further note, I'd recommend following up by subscribing to Mr Bly's mailing list. While he is a self-styled "cranky curmudedgeon" he is in rality very generous in offering his opinions and time in responding to personal e-mails (though they will be direct and to the point). If there is anything "cranky" about him it's his insistence in dedicating his time to is craft and respnding efficently to people who are looking for help and getting them that help in an efficient fashion. I would HIGHLY recommend makuing this book a reference book and furthermore, I would recommend adding yourself to his subscribers list, as he manages to dole out pearls of wisdom in a way that few other can or are willing to. I can't speak highly enough about this book and please do yourself a favor and pick this book up.

Bob has put together a gem of a book that gives you a modern view of your toolkit and when and how to use it. Some reviewers said it's better for info business (ebooks), but I disagree. These are the rules of the road for all digital marketing, even at the corporate level. There's something for everyone in here and the content is distilled in an easy to understand manner. I felt the amount of information for each topic was the perfect length to give you the key things you need to know in order to avoid pitfalls and save lots of money in the process. I highly recommend that this book be on your shelf if you do any kind of digital marketing!

Just received this book and after an hour skimming the book-tomorrow I'll actually start reading it, I just wanted to say that from what I "skimmed" this is definitely an awesome book! Robert Bly I really wish you wrote this book sooner as I buy tons of books of this sort and honestly I don't feel I would've had a need to do so had I read this first. Also I want to say thank you for not doing the typical crap in today's marketing books and withholding information in order to upsell me non-stop on other courses as that seems to be the norm in today's marketing books. Thank you for writing this book. I hope others see this and it helps them to make an informed decision to buy this- I'm impressed. If I need to update this review after reading this book then I will. If it's not updated by May 10th, I'll have read it in full by then, then this 5 star review remains as is.

Reads more like a textbook. Not as good as the 1 Page Marketing Plan.

Mr. Bly has included B2B and B2C marketing information in his comprehensive book! He doesn't use jargon and explains everything in detail, so it's easy to understand. I highly recommend this book for anyone who wants to market their business online and compete successfully in today's challenging marketplace.

I'm a big fan of Bob Bly; I've been following him since the '70s. What people need is long-term success in a business consultant. This book like so many of his books was excellent. It is perfect for the beginner--someone just starting a home-based business (it was not meant for professionals/marketing experts). I have already started reading it a second time with notebook in hand--planning my strategy as I go. I purchased it because of the copyright date (2018); the Internet has changed so much that books written from 2010-2014 are enjoyable reading but outdated. I needed an idea of how people are making money on the Internet today and this book provided me with a good glance.

This book is mainly about marketing information products via email. It is primarily of interest to novice info “solopreneurs” hoping to repeat the author’s success. Otherwise, not much meat here for Fortune 1000 marketers or even small businesses. Often self-promotional and repetitive.

i'm a CMO recruiter and i'm on the phone with world-class digital marketers 5 hours p/day (yes, really). i read a lot of marketing books and i refer to the best ones constantly. 95% of the practical utility of my extensive business book library comes from just 5% of the books. based on the number of post-it notes and post-it tabs i've applied to this book, i can already tell that it's going to be in the top 5%. PS - i ... REALLY ... wish this book was kindle matchbook eligible!!

Just exactly what I needed to refresh and bring me up to speed

Bob Bly, the best

Thank you for this book. Amazon content with all the basis applied It's all meat, buy it I recommand it

Gutes Buch

Great read