Crossing the Chasm, 3rd Edition: The Updated Version of the Insightful Guide on Bringing Cutting-Edge Products to the Mainstream (Collins Business Essentials)
Product ID: 1457003
📈Over 1M copies sold
🔍5 distinct customer segments
⚔️Proven market entry framework
122 Lei
1
Sold byAmazon RomaniaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO
Buyer Protection · Full refund if your order doesn't arrive as described.
Desertcart purchases this item on your behalf and handles shipping, customs, and support to Romania.
Secure transaction
Description
🚀 Cross the chasm, conquer the market, and lead the innovation revolution!
- SEGMENT LIKE A PRO - Identify and target the perfect beachhead market—big enough to matter, small enough to win fast.
- MASTER THE MARKET CHASM - Navigate the critical gap between early adopters and mainstream buyers with a proven, repeatable strategy.
- CROSS FUNCTIONAL CLARITY - Establish a common marketing-sales-management vocabulary to align teams and accelerate growth.
- BUILD YOUR WINNING ALLIANCE - Leverage the 'whole product' concept by assembling strategic partnerships that satisfy pragmatic buyers.
- OWN YOUR COMPETITIVE BATTLEFIELD - Create your competition and position your product as the only logical choice for your target customers.
Crossing the Chasm, 3rd Edition, is the definitive guide for high-tech marketers and product managers aiming to transition disruptive innovations from visionary early adopters to the lucrative mainstream market. With over a million copies sold and a 4.6-star rating, Geoffrey A. Moore’s updated framework breaks down the Technology Adoption Life Cycle, offering actionable strategies to identify customer segments, select winning markets, build strategic alliances, and position products for unstoppable growth.
Specifications
| Best Sellers Rank | #12,685 in Books ( See Top 100 in Books ) #9 in Business Encyclopedias #10 in Market Research Business (Books) #14 in Starting a Business (Books) |
| Customer Reviews | 4.6 4.6 out of 5 stars (2,627) |
| Dimensions | 5.31 x 0.65 x 8 inches |
| Edition | 3rd |
| ISBN-10 | 0062292986 |
| ISBN-13 | 978-0062292988 |
| Item Weight | 8 ounces |
| Language | English |
| Part of series | Collins Business Essentials |
| Print length | 288 pages |
| Publication date | January 28, 2014 |
| Publisher | Harper Business |
Common Questions
Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.
Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.
Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.
Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Shop Global, Save with Desertcart
Value for Money
Competitive prices on a vast range of products
Shop Globally
Serving millions of shoppers across more than 100 countries
Enhanced Protection
Trusted payment options loved by worldwide shoppers
Customer Assurance
Trusted payment options loved by worldwide shoppers.
Desertcart App
Shop on the go, anytime, anywhere.