Read Me: 10 Lessons for Writing Great Copy
Product ID: 15162975
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If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling, and packaging copy. Review: Always enriching. - A necessary reminder of the basics of what makes copywriting and advertising great. Handy tool no matter your level. Must-read for anyone serious about a job in copywriting. Review: Quite Brill - Wonderful book on copywriting. Phenomenal example after phenomenal example of fantastic copy. Very good all in all, has shaped me as a copywriter and made me smile many a time.
| Best Sellers Rank | #1,247,039 in Books ( See Top 100 in Books ) #1,084 in Advertising (Books) #1,266 in Communication Reference (Books) #3,556 in Communication & Media Studies |
| Customer Reviews | 4.7 out of 5 stars 50 Reviews |
O**I
Always enriching.
A necessary reminder of the basics of what makes copywriting and advertising great. Handy tool no matter your level. Must-read for anyone serious about a job in copywriting.
C**N
Quite Brill
Wonderful book on copywriting. Phenomenal example after phenomenal example of fantastic copy. Very good all in all, has shaped me as a copywriter and made me smile many a time.
G**H
Probably a good book if you know what copywriting is.
I picked up this book because I liked the cover, and because it said "Designed to help anyone who works with words improve their writing". I work with words. In the introduction, the book explained why they chose the third person plural pronoun, we. I've never lived in a world where "we" is anything but a first person plural pronoun. When I got past the intro, it seemed to be all about advertising, and it talked about copywriting. I don't know what copywriting is. It did not explain what copywriting is. It just said I should want to be great at it. I am giving it 3 stars because the book's description does not correctly describe the contents. Both here and on the book cover.
M**O
So useful and full of inspiring examples
I can't believe this hasn't been reviewed yet, I feel as if this book is a mini encyclopedia of the best copies I've ever seen. Also, as a whole, at least for me, has been like a bomb of good techniques to improve my writing. One of the best investments I've made.
A**S
Excelentes condiciones
El libro es súper interesante pues trae herramientas o tips para escribir mejor. El libro me lo entregaron en buenas condiciones, me lo he llevado a varios lugares y no se ha deteriorado.
C**E
Prático e diferente de tudo que lemos sobre copy no Brasil
Este livro é indicado pra qualquer iniciante e iniciado. Traz conceitos de branding, copy e criatividade. Com muitos exemplos bons. Revela uma clara diferença da escola americana e britânica de copy.
C**G
Deserves a spot on your bookshelf
Ideal for those trying to break into the industry and also for those who just enjoy great writing. The copywriting examples in this book are outstanding and cover everything from poster to packaging. There's also lesson plans and exercises towards the end to further your skills. This has quickly become one of my favourite advertising books.
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