Principles and Practice of Marketing, 9e

It is a very good book. Well written, structured, very nice graphics (which makes it easier to read and follow the main ideas). & it is updated with the latest 2020 infos; Happy with the aquisition!

Bought this as a general marketing text book for business. The content is better than I thought. Excellent.

Book came fine

I can't give 5 stars because unfortunately my book arrived damaged. Considering I paid full price for a brand new edition this was very disappointing. Besides that, I have no issues with the contents of the book itself.

Textbook came damaged had to order a replacement.