Elumen Play - Semi-Permanent Hair Color for those customers want low commitment shades that they can change easily to follow trends. How To Use Unlimited Creativity - 2 Easy Steps - Apply to dry, clean hair. Saturate the hair with color for even results. - Process for up to 30 minutes without heat or up to 20 minutes with heat. - Rinse with warm water until water is clear. Shampoo with Elumen Shampoo and treat with Elumen Conditioner, Leave-in Conditioner, or Mask.
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