wet n wild Photo Focus Dewy Liquid Foundation Makeup, Soft Beige (Packaging May vary)

I’m really impressed with the Wet n Wild foundation. It provides great coverage while still feeling lightweight and comfortable on the skin. The finish looks natural, blends easily, and lasts well throughout the day. I love that it gives a beautiful complexion without feeling heavy or cakey. It’s an affordable product that performs really well, and I would definitely recommend it for everyday makeup.

Very happy with it so far. It looks pretty natural on my skin. After maybe 8 months of trial and error searching for a shade that is close to my neck color, I think I’ve finally found it! Shell Ivory! I’d bought a tested a few different brands and shades last year (Maybelline, L'Oréal, Nyx), and settled on the L’Oreal Infallible 32-hour, which seemed to match my face, but after a month or two, it seemed orangey like all the others I’ve tried. Whether I got too pale in winter or it oxidized in the bottle, I’m not sure. It was a decent brand otherwise. But after trying several foundations and shades, I was reluctant to potentially waste another $14-$18 per bottle to try two of the lighter shades in the Infalliable. It took a few tries just to get to the last shade. Every makeup I tried either oxidized or was just not the right shade. I’m 80% sure that I’m a neutral skin tone, but I think I have olive overtones also because makeup can get orange on me but too cool can make me look pinkish. On a whim, I decided to try Wet n Wild. I figured I could buy 3 bottles for the price of just one of the last brand. I took a chance and ordered what I thought would be two shades lighter and it worked!! She’ll Ivory for the win! It is fairly close to my neck color and NOT orange after wearing it all day. I haven’t tried wearing it out in the sun yet, so I’ll see if it survives an afternoon outside. But I’m very pleased thus far. The consistency is good and on par with the thickness of the L'Oréal. It also blends very well, so A+ for that. It definitely is DEWY, so you’ll have that glossy, sun-kissed glow. They do have other ones that are matte, but I chose the dewy to avoid the patchy, dry look some matte makeup can have. For example, I had tried the Nyx Blur makeup, but it was patchy, almost watery, and terrible looking on my skin. It looked like I tried to watercolor my face. The Wet n Wild and the L’Oreal Infallible were much better at blending, though honestly, I think the Wet n Wild might beat out the Infallible. Because of the dewiness, it just blends so easily. At the beginning of the day, it didn’t look like I had foundation on because it was so subtle with one layer on. At the end of the day, it was a little more obvious as my forehead lines tend to crease heavily and sometimes I get oily. But this was not a deal-breaker, especially because I cared more about matching my skin tone, oxidation, and blendability more than anything else. I’m pretty happy with it. $4-$6 is a good deal for the quality of this foundation. I thought it would be cheap and not as good as the L’Oreal and the nicer drugstore brands, but I was pleasantly surprised. I also have to add that I love the Wet n Wild Satin lipstick, too. To rank the foundations I recently tried: 1. Wet n Wild (best overall value for the price) 2. L’Oreal Infallible 32-Hour Wear (a good medium coverage foundation in a variety of shades; it lasts all day, as promised; while some beauty influencers said it doesn’t oxidize, I suspect it does, but it could just be my own skin type reacting with the formula). 3. Maybelline Fit Me Pressed Powder (I actually loved it and it builds well so you can go from light to a good medium coverage, but it oxidizes too much on me) 4. Nyx Blur (too patchy and watery, not thick enough like the other brands. You could potentially waste more product trying to build it up.) I’ve never been much of a makeup person and when I did wear makeup for special occasions, it was a loose powder, mineral foundation like Bare Minerals or lower end copycats. But now that I’m over 45, I feel like it’s time to wear makeup more often as I need medium coverage to even out my skin and cover freckles, wrinkles, and spots.

Great foundation for those that prefer a light, silky, moisture, based coverage. My only disappointment was I ordered a lighter shade than I needed.

I couldn't really tell the one that would match my skin so I went for the safe option and ordered a lighter skin tone it works on all skin types the application is smooth like melted butter it's non Greasy good quality for the price it's at wish there was more product in the bottle tho it's not the best for sensitive skin the quantity was kinda small

Love this foundation for my everyday makeup. Great quality and coverage especially for the price! Also color match is amazing! Looks literally like skin but better.

I’m a 47-year-old woman with combination skin. I don’t wear much makeup, usually only once or twice a week. I recently found this foundation at Walmart and bought it because I wanted something that matched my skin tone and covered up my redness. Redness is a major issue for me, and I recently started a popular prescription drug that helps with wrinkles and acne, which will make it worse. Before using this new prescription, I used the foundation, and a little goes a long way in covering my face. It doesn’t dry out my skin, and every time I wear it, people compliment my skin. I joke that it’s a cheap Wet and Wild foundation. My skincare routine is simple. I use a bit of an expensive moisturizer a few times a week. My skin isn’t perfect; sometimes it looks like a teenage girl’s skin. But this foundation works well for me. It might not work for everyone, especially if you have extremely dry skin. I do use a moisturizer and apply the foundation on top. Sometimes, I mix it with a little Cereve lotion, and it provides good coverage. I highly recommend this foundation for the price. I know there are better foundations out there, but if you’re a minimalist and prefer a more natural makeup look, this is a great choice. If you don’t like it, you’re not out much money. I haven’t had any issues with caking, drying out my skin, or flaking off. It doesn’t sit in my lines and wrinkles. A year later, I’m on my second bottle. I’m now 48! It does slightly sit in the skin, but if you want light coverage to hide some redness, I still recommend it. I’m using azelaic acid for my redness and Confidence in a Cream, Niacinamide, or Cereve PM lotion, along with a foam makeup pad. I don’t wear any other makeup. I tried a popular over-the-counter brand that I thought would work for me, but it broke out my skin. This never has except once I slept overnight with it on because I was so tired. I still highly recommend this foundation for those who just want simple coverage and an affordable price.

I finally came to terms with why this foundation doesn't work for me at 56. First of all, I LOVE being able to find makeup that's less expensive and just as good as the higher-priced brands -- there's no point in spending $50+ dollars for a bottle of foundation when you can spend less than $10 and get the same or better formulation! That's what I thought was happening with this foundation -- I've even ordered it twice, thinking it was working well for me! At some point, though, I put it away and I couldn't remember why until I pulled it back out to use yesterday. So, the pros are that it glides on very smoothly (I used the applicator to dab it on my cheeks, forehead, nose, chin -- and then used my foundation brush to spread it), and it's got great coverage. It's also moisturizing -- or so it seems. For more mature skin, I don't like a matte look as it tends to just make me look, well... old. This foundation, when it goes on, seems to really work to add moisture and glow. The problem (and why I have finally realized it doesn't work for me!) is that, after a few hours, it settles into fine lines and creates what appear to be "smoker's lines" in areas like under my eyes. I am NOT a smoker and my skin is actually in amazing shape for 56. I have very, very few visible wrinkles (no forehead creases, no crow's feet to speak of). But I do have 56-year-old skin, which means it's thinner in areas like under the eyes -- and this foundation just punctuates that and makes me look ancient. I'm so bummed! I would still like to give this a higher rating because maybe 10 years ago it still would have worked for me -- but I would suggest, if you're older, at least trying it out and checking your face after it's settled in. It doesn't show up right away, so it ends up being a bit deceiving. As mentioned, I had put this one away in my makeup cabinet and couldn't remember why I stopped using it every day, until I pulled it back out and tried it yesterday and then saw the "smoker's lines" thing under my eyes. Sob! So this one is going off my list permanently. I wanted to write the review to warn others my age. I still think it's a great value overall and the coverage and moisturizing quality are amazing -- at this price point particularly. But it's not the right fit for me any more.

Bought this because everyone said it was a great dupe. I have very dry skin. It doesn’t settle into lines. Blends well. Looks great even after the day is done. Great coverage. Feels light. Bought since I didn’t have time to go to Ulta, but ran out of my usual Clinique Beyond Perfecting in Breezy. Covers and wears just as well. Impressed! Update: still great makeup. I have noticed over time that the condition of my skin isn’t great after using it. Some redness but that might just be my sensitive skin. Usually Clinique and It! Cosmetics foundations didn’t do this but made skin better. This might just be a travel bag bottle of foundation now. Otherwise it’s aces all over.

MUY BUEN PRODUCTO, RECOMIENDO AMPLIAMENTE..

I have been using this foundation for a few weeks now and I am very impressed with the results. It has a lightweight texture that blends easily into the skin, giving it a natural and dewy finish. It does not cake up or settle into fine lines, and it lasts for several hours without fading or oxidizing. It also has a pleasant scent that is not overpowering. The shade Bronze Beige is perfect for my medium-tan skin tone with warm undertones. It matches my skin very well and does not look too orange or pink. It also has SPF 15, which is a nice bonus for sun protection. The bottle is sleek and easy to use, with a spatula applicator that helps to dispense the right amount of product. The only downside of this foundation is that it does not have full coverage. It is more of a light to medium coverage that evens out the skin tone and hides minor imperfections, but it does not cover up dark spots or blemishes completely. If you are looking for a full coverage foundation, this might not be the best option for you. However, if you are looking for a natural and dewy foundation that enhances your skin's beauty, I would highly recommend this product.

I bought this as gift for some one. It came in a very protected nice packing and quality is also top notch. Recieved as expected.

I have smooth combination skin with dark circles and some discoloration. Foundations tend to look tight and dry on my cheeks no matter how much moisture I apply to my skin. This foundation does not tighten my cheeks, it wears a very long time (with primer and setting powder/spray). The coverage is very good. Together with my concealer my dark circles are well disguised. And I really love the delicate luminosity. The price is very good, how cosmetics should be priced. My only issue has been finding the correct shade. I'm pretty much an NC 17, though my skin is more neutral than warm. Ivory Beige was too dark. Shell Ivory is lovely, but leaves me a bit milky. Beige Ivory left me a bit flat. I have my hopes crossed for Soft Ivory to have that bit of warmth I need. This is now one of my top two foundations.

Soy blanca y pedí el Soft Ivory, (dewy lumineux) me quedo más blanco q los q normalmente uso, nada q no pueda solucionar con un polvo mas oscuro. La cobertura es muy buena aunq si eres de piel seca o madura como yo, no te va encantar.