Corporate Identity Design (VNR Book)

Most identity books I've purchased are heavy on images and case studies. In other words, they focus on the finished product.This book takes a different approach by focusing on the process of forming corporate identities. It's a lot of work - most of which is glossed over in other books. The author really goes into detail on the different phases of design, even providing sample design briefs and questionnaires. Particularly helpful is the collateral checklist in chapter 8, which even has some samples from an early graphics manual from Apple.The book hasn't been updated in quite some time, but most of the techniques are timeless. Highly recommended.