John Frieda Precision Foam Colour, Dark Chocolate Brown 4BG, Full-Coverage Hair Color Kit, Anti-Fade Gray Coverage, Deep Color Saturation Hair Dye, 1 Application

Product was amazing. I will order again

This is a good formula and very straightforward to prepare. Easy application and relatively less a hassle than the classic ones. But the 100% gray hair coverage claim is a hyperbole. Would repurchase for quick easy dyeing.

I've been using this product since I was in my 20s when I started to notice a few grays. I also just loved the color of this dye instead of my boring jet black hair. I used to be asked if my hair color was my natural hair color because it's a beautiful chocolate shade that looks natural, but has a beautiful sheen when the sun shines on it. I noticed that my hair sheds less with this product and my hair seems to be healthier and less damaged as well. I credit it to the gentleness of the foam. It also has less of a strong ammonia smell although it still does have it. I make a lot less mess with the foam too. The foam dye isn't splashed onto every random wall in the bathroom, because it foams instead of "farts dye onto your hair and walls". The biggest pro is that this is easier to use than your regular dye-at-home job because it foams and has a better coverage. There's less chance of you missing a spot with the foam. I have super thick, straight, black hair. I thought this wouldn't work with my black hair, but surprisingly it does. It's not super obvious color on my hair, but I don't want it to be. I want it to look like it could be my natural hair color. I've been dying my hair since I was a teenager and the regular dyes were a bit more work. You have to make sure you do it correctly with a regular dye otherwise you might miss a spot. I also used to have long hair so I used to need at least 2 boxes with regular dyes. This product makes it possible to use only 1 box and have my whole head colored. Now I'm 33 and I can no longer deny I have premature graying. I have to dye my hair now or I'd look 50 years beautiful. Nothing wrong with 50, I just want to enjoy my 30s as I'm supposed to. After all, we are only 30s for a few years and never again. A lot of my hair from the sides of my head is now white and I have to dye my hair about every 2 to 3 weeks to hide it from my husband who is now home 24/7 thanks to this 2020 pandemic. He swears he hasn't seen any grays in my head, but that's because Amazon has saved me a lot with having this dye on subscription for me every month. I did notice though that I have some stubborn grays that won't dye with this even when I leave it on for 45 minutes. It's definitely a new challenge, but it looks to dye most of my grays well enough. I just need to make sure I really cover every white hair with foam completely and for the full 45 minutes. So for now, this is still my go-to dye for my hair. I haven't looked "rough" yet during this pandemic, fortunately. I get my hair color done by myself. As well as my lashes (diy extensions), I also wax myself already before the pandemic, and I tried nail on glue for the very first time this year. If you find this review helpful, please click on the "helpful" tab. I noticed that many of the popular products on Amazon has tons of positive reviews, but the product turns out to be a disappointment. Negative reviews are buried under. I think some of the Chinese sellers have figured out that most of us rely on positive reviews so they've managed to fake tons of it to sell more product. So I'm starting to review products on Amazon and anywhere else online that I buy to help combat that. This is a genuine unpaid positive review and I want to make sure people know which products they can rely on. Thank you.

C'est un porduit trés facil d'application et de bonne couvrance. Cependant l'envoie est pitoyable. 2 fois que je commande, 2 fois le paquet était ecrésé et déchiré !

Great color

I thought this would somehow be easier than what I normally do. It still took the same time as my other color products that I use. I thought I used a lot but I still missed a lot in the back of my head. I gave it 4 stars and I was contemplating 3 stars as well. Not sure that I would buy it again.

Just to be clear, this is coming from someone who is incredibly bad at at-home dye kits. The first time I tried to use one, I ended up with uncolored patches on each temple, as well as under the top layer of hair (the downside of having thick hair is that you never really comprehend how much hair there is to cope with until it starts giving you problems). The next couple of times, I tried a red dye that turned my hair a weird burgundy color and washed out within the month. The one time I tried to dye my hair purple, I ended up with no apparent change in color, just a feeling like I'd shampooed with melted crayons. A professional I am not. So when I tried this foam color kit, I fully expected that I would screw it up somehow. And while it's not exactly magic- you have to apply a lot of foam, and you still have to be careful to get to every part of your hair- I was pleasantly surprised at the hassles I didn't have to deal with. The foam is so thick and solid that it doesn't drip as readily as most dyes, which saves a lot of cleanup time, and it's possible to cement long hair on top of you head in a makeshift updo so that the dye doesn't smear off on your towel or your wall or an inconvenient patch of skin (even if your hair is normally so heavy and unmanageable that it works its way out of any ordinary attempt to fasten it up). The conditioner seems to work well; I kept it on for as long as I could, and my hair is softer than it's been in weeks (though I doubt I'll be able to use it for a second wash like the container recommends, because I nearly used the entire little tube up).I've heard some complaints about the dye coming out much darker than expected, but what I got was pretty close to what was on the package: a nice chocolate brown, with some unexpected caramel-ish highlights. Not bad at all for $10! I'll definitely buy more when the color gets too faded.