ZAG

This is one of the best books applicable to any disciplines. Infact for the seldom readers out their, this is an easy and stress free read. It talks about how brand building is important in a business. Core of this book is when everyone is zigging, how can you ZAG? How can you be a fish in blue ocean among a lots of fishes in red conjusted ocean. Cutting short the spoilers, I would say, Go for it!

Content is more about packaging than insight for a practicing marketer. Disappointed.Don't buy it if you want a serious read.

Good one

perfect for a gift

This is an excellent book. This is by far the best book I've read on how to differentiate your brand or services. The book is easy to read and yet profound. Essential reading for any startup

L'avantage de ce livre est qu'il est très court à lire et va droit à l’essentiel sans se perdre dans de la théorie.La contrepartie, justement parce qu'il est très court, on le finit en se disant "C'est tout ?!"À compléter avec le reste de la bibliographie de ce grand monsieur.

Seguindo o Brand Gap, o Brand Zag é ótimo para quem precisa de insights de inovação em gestão de marcas e estratégias de branding.

Buon libro sicuramente ma come sempre le cose son sempre quelle, gira e rigira sempre le stesse cose sono