THAT WILL NEVER WORK: THE BIRTH OF NETFLIX BY THE FIRST CEO AND CO-FOUNDER MARC RANDOLPH Paperback – 30 September 2021

“You see, a startup is a lonely place. You are working on something that no one believes in, that you’ve been told time and time again will never work. It’s you against the world. But the reality is that you can’t really do it on your own.” ― Marc Randolph, That Will Never Work: The Birth of Netflix and the Amazing Life of an IdeaCo-founder and former CEO of Netflix, Marc Randolph takes you through the initial days of building our favourite binge-worthy OTT platform-NETFLIX. When he came up with the idea of Netflix, people said, “That will never work”. But he never stopped believing in his idea because he knew that he had the potential to make this idea a success.So back in 1997, in times when the internet was new, in times when people rented or bought movies from physical stores, Marc and his co-founder Reed Hastings came up with the idea of ‘DVD by mail’. The book takes you along their journey from starting with DVD rentals to securing an IPO.The book also highlights the days when ‘Amazon’ and ‘Blockbuster’ (chain of DVD rental stores) proposed to acquire Netflix, but Netflix didn’t give in as they were still at a very nascent stage. It also gives you a peek into the struggles of being an entrepreneur, of fighting against the odds. Marc also talks about his incredible partnership with co-founder Reed Hastings, about the culture at Netflix offices, about how he maintained a work-life balance by giving enough time to his family as well.The book is an inspiring yet very entertaining read. Just like Netflix, this book is a binge-worthy read. You win with their wins; their hits and misses feel personal too! This book is my next favourite in line after reading ‘Shoe Dog’. Highly recommended for budding entrepreneurs, startup founders and for anyone who wants to venture into the business world.After reading this one, I am excited to read ‘No Rules, Rules’ by Reed Hastings!Rating: 5/5

The book is compelling enough - the author gets the credit for not venturing too much into mundane aspects that are very real but might not make a real page-turner. Light read and not something that will chew into your brain. The book does have a strong bias towards the author and would very like to see the interpretation of the development of how Reed Hastings saw it.The author does a great job of bringing very real and uncomfortable issues that arise out of startup - practical and pertinent ones. This book does a great job in highlighting the work that Marc Randolph brought in as a founder - a view that is seemingly missing if you google it or discuss in forums.

Way better that wasted noise on LinkedIn with a real time experience. Both of his books are a must read. Just finished them up. Inspiring and filled with learnings.

This book is for anybody with a dream. The lessons and tips shared by Marc Randolph from Netflix’s early days are terrific. Multiple moments to give you goosebumps.Amazingly inspirational. Highly recommended 👍

1.Marc randolph describe the process how to reach to idea.( find a problem).2.Solving daily problem what they face in netflix.3. Hiring process.

It's an interesting read. Marc Randolph's writing style is unique. It's like he is teaching the reader what to do start a company like a startup coach. He speaks about his successes and failures. He has given a lot of details starting from the origin of the Netflix idea. Also, there is a cameo from Jeff Bezos and Amazon in this book. Overall good read and this book wouldn't dissapoint if you are planning to start your own company.

Read the story and the struggles of Netflix and you wont be able to put it down until you have finished it

Marc is down to earth, clear and erudite in his expression. His writing is lucid, and simply outstanding. More than the book one begins to like him as we become involved in his personal and poignant journey of creating this iconic organization.

Ras the book ends there are tons of tips and you could really feel what Marc Randolph has been writing especially if you already have tried once.the 8 rules of his father are really a precious advice from my stand point

A book on entrepreneurship, a biography a documentary. This book encapsulates what a top business book should be. Must read!

I liked the idea of not giving up, if you are motivated everything is possible

Si vous avez aimé Shoe Dog, ce livre est fait pour vous. On y apprend toutes les coulisses de Netflix avec un certain humour. Ce livre se dévore tant c’est intéressant !

Marc Randolph nos da un vistazo detallado y honesto de los primeros años de Netflix y de todos los obstáculos que aparecieron en el camino. El relato es ameno, entretenido y profundamente introspectivo, y aunque los principales momentos de tensión y drama se resuelven al final de la historia, otros quedan al aire astutamente introducidos en la narración para que el lector saque sus propias conclusiones. Es un libro recomendable que empodera la perseverancia en hacer realidad nuestros ideales a pesar de las dificultades que inevitablemente se presentarán, dejándonos una serie de principios concisos para lograrlo.