Kogan Page Experiential Marketing: A Practical Guide to Interactive Brand Experiences

Having read both the first and second editions, I highly recommend this book for anyone who is looking to hire an experiential agency or people who are in the first few years of their career. It’s an excellent blue print for how activations should be developed, executed and concluded. The second edition includes a lot more on digital and social which is ever more important to integrate into experiential marketing campaigns.

I loved this book, although I bought it a couple years ago it's still handy and update. "Engaging" is the knew way to reach our customers, otherwise companies advertising, products and services will be blocked my end customers the way they want. Experimental Marketing is how we reach them. Book has quite a few case studies which allow us to think wider.

Good