Productize: The Ultimate Guide to Turning Professional Service

The book is a very practical handbook for any professional services firm that is on their journey to productising their services. An easy read that will probably switch your viewpoint and focus in organisation that wish to accelerate their business growth. Highly recommend to read both for the first timers and those who are way along on executing their productisation strategy. Everyone will find good advice no matter where they are in the process.

I purchased this book because everyone else expressed an incredible roadmap would eventually be unveiled. If you've ever launched a product, managed a project, are a certified project manager or product manager, then book will not provide any new insights. Skip it.The target demographic may be a budding entrepreneur? I'm not sure.Hope it helps.

If you lead a professional services business you seek to grow and scale, then Eisha Armstrong’s Productize is a must read. In her compact, wisdom-filled book, Eisha provides a clear road map for successfully productizing services to open-up profitable new revenue opportunities.Importantly, she takes a human-centered approach to the overall innovation process from addressing the mindsets of business leaders embarking on transformation to emphasizing the importance of deep customer understanding of urgent, expensive problems as well as partnering with customers for co-creation.Based on decades of product innovation expertise, Eisha provides a wonderful combination of visual process frameworks to guide your journey, “deadly mistakes” to watch out for, and engaging real-life stories.

Words to live by! Productize is the "how to" manual for turning big ideas into successful realities. Sounds simple, but anyone who has tried knows the challenges. Eisha offers relatable examples and effective solutions for tackling common mistakes that happen as you develop and implement your productization strategy. Useful and inspiring read!