Sounds True Conscious Business: How to Build Value Through Value

This is an excellent piece of real human education. First, I recommend that you get the audio CD. Often times audio books are read by a hired reader and many times they suffer from over-annunciation and become distracting as they can be stiff or attempt to be excessively perfect in their language. Fred Kofman speaks as if he is talking to you and his accent is so engaging that you find yourself listening intently; it feels like a one to one coaching. The concepts are straight forward and have real-world application. You will find that you exhibit many of the behaviors he describes and he explains ways to recognize them and overcome natural negative/destructive tendencies. I have listened to the CD three times and each time I learn more and apply it. The teachings here have had a positive impact and again are real and fee from touchy-feely-airy-fairy self help gibberish. Fred Kofman is the real deal.

This book not only works for work-related issues, it includes a wide range of situations that we face in our daily lives with the people that surround us. The premise here is that if we were conscious of our actions and thoughts we could have much more enriching relationships.

There are two kinds of people in the world of business (including the business of life!) - those who have read this book, and those who will read it. Conscious Business is about `entering the market with helping hands'. "This Way has no return and it never ends. There is nowhere to arrive, no final summit to conquer. Only higher and higher reaches of the human spirit. Whenever I feel like I've gotten it, that I am finally in control, I am humbled by a challenge that exceeds my ability to respond. However, I have found peace and satisfaction in success beyond success." To understand `Conscious Business' and `success beyond success' you have to read this book. It establishes the conscious business organizational map on a 3X3 matrix, with three dimensions of the organization as a noun (the impersonal `It', the interpersonal `We' and the personal `I') and three dimensions of the organization as a verb (the `having' product, the `doing' process, and the `being' platform). And it establishes that the highest leverage is in beginning with the platform or `culture' and its systemic artefacts, because that drives or causes everything else. There are seven attributes of a conscious business culture, namely unconditional responsibility, essential integrity, ontological humility, authentic communication, constructive negotiation, impeccable coordination and finally emotional mastery. Each of these are explained in a manner which will touch your left brain, your right brain, and your heart. The book begins with an extraordinary prologue, and concludes with an extraordinary epilogue, both reflecting the deeply personal experiences of the author. Reading them will make you agree with Ken Wilber, who calls Fred Kofman a `genius with a heart as big as his brain, if that's possible'. If you savour the experience of upliftment at work, and would like a ready reckoner of that on your table, gift yourself this book today.

Our world would be "Heaven on earth" if we could get to apply the Spirit Fred has very well presented in this book!

He regalado este libro a mi novia y le esta gustando mucho. Un libro con ejemplos prácticos!