Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success

Description

Email marketing’s power is matched only by how incredibly misunderstood it is. Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success. Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you Set the right program goals by understanding “deep metrics” and properly interpreting campaign, channel, and subscriber metrics Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders Craft relevant messaging with effective subject lines, savvy designs, and smart targeting Automate your messaging so you address moments that matter and create highly engaging subscriber journeys Develop solid workflows that avoid errors and speed up production Review: Informative, practicable, and highly useful for anyone keen to learn about email marketing - Chad S. White's simple, grounded writing style is refreshing. I was particularly impressed by White's ability and eagerness to address a diversity of contingencies in the world of email and even beyond. The quotes from his fellow marketers scattered throughout the book are such fresh bursts of ready enlightenment into each area of email marketing. Highly recommend this book to all email geeks (or non-geeks) out there! Review: Imprescindible - Un libro imprescindible si te quieres dedicar al Email Marketing. Escrito de manera muy amena, y muy fácil de seguir. Chad White es todo un experto, y un genio comunicando de manera sencilla. Lo recomiendo absolutamente!!