

💧 Unlock the secret to irresistibly soft skin—because your glow deserves the best!
E45 Moisturising Lotion is a 500ml fragrance-free, dermatologically tested body lotion designed for dry and sensitive skin. Featuring a hypoallergenic lanolin formula, it delivers long-lasting hydration, reduces redness, and soothes irritation. Clinically proven and trusted for over 60 years, this pump-dispensed lotion is ideal for daily use by the whole family, ensuring skin stays soft, supple, and protected against dryness.












| ASIN | B001RYSEVK |
| ASIN | B001RYSEVK |
| Additives | Petrolatum |
| Age Range Description | Adult |
| Best Sellers Rank | 80 in Beauty ( See Top 100 in Beauty ) 3 in Body Lotions |
| Brand | E45 |
| Customer Reviews | 4.7 4.7 out of 5 stars (18,127) |
| Customer reviews | 4.7 4.7 out of 5 stars (18,127) |
| Date First Available | 1 July 2008 |
| Format | Lotion |
| Is discontinued by manufacturer | No |
| Item model number | 100905958 |
| Manufacturer | Reckitt Benckiser |
| Manufacturer contact | Reckitt Benckiser Dansom Lane, Hull, HU8 7DS. UK PO Box 4044, Slough, SL1 0NS. ROI Citywest Business Campus, Dublin 24. |
| Product Dimensions | 4.6 x 9 x 20.5 cm; 500 g |
| Product Name | E45 Lotion Pump |
| Units | 500.0 millilitre |
| Volume | 500 Millilitres |
I**6
FABULOUS!
FABULOUS! My Winter dry hands are transformed! Ordered this wonderful cream yesterday evening. It was delivered as promised today (early morning) by a really lovely delivery agent with a big smile, who didn't mind at all walking down our long lane to the house. I applied a tiny amount of cream to the palms of my hands, and applied it to the backs of my hands which were almost crispy dry. The cream was absorbed immediately, with no residue, and the result was immediate and spectacular: soft hands again! Miraculous! Will use the cream on my face this evening: can't wait! Thank you so much, Amazon!
D**G
Good moisturiser
My everyday moisturiser, makes my skin feel so good and moisturised all day, smells nice, easy to apply
G**Y
Rich
By far best moisturiser for everyday use Feels great for night use and to avoid itchy feeling in the morning in winter. Great price
A**N
E45 Moisturising Lotion 500 ml — Gentle Hydration, But Not a Miracle Worker
I’ve been using this E45 lotion for several weeks now, especially during nights and on dry patches, and here’s how it fared — what I liked, what kind of rubbed me the wrong way, and whether I’d reach for it again. --- ✅ What Stood Out (The Good Bits) Very mild and gentle The formula is fragrance-free, dermatologically tested, and well-suited for sensitive or dry skin. It doesn’t sting or irritate (in my experience). Many users echo this: “Nice smooth lotion … not greasy … helps my itchy skin.” Fast absorption (for a lotion) It doesn’t feel like a heavy cream. It sinks in fairly well without leaving a thick film, which is nice when you want something you can dress over without slipping. Leaves skin soft & comfortable After applying, my skin (especially on arms / legs) felt smoother and less tight. Some users say it “helps itchy skin” and “leaves skin nice and smooth.” Good size / value 500 ml is a generous amount for a body lotion. For something you might use all over, it doesn’t run out too fast (if used moderately). Decent for everyday / maintenance use For normal dryness (not extreme cracked skin), it works well as a go-to daily hydrator. --- ⚠️ What Fell Short / Things I Noticed Not strong enough for severe dryness / flaky patches In areas with heavier flaking or deeper dryness, I found I needed to reapply or layer with a richer cream. Some users on Boots note: “if you use it on scaly/very dry skin it absorbs quickly and needs reapplied.” Mild “feel,” so it may feel less “powerful” Because it’s designed to be light, some days it feels like it’s “doing just enough” rather than “making big changes.” In tougher conditions (cold, wind, heavy exposure), it can feel a bit stretched. Bottle / dispensing minor annoyance Getting the right amount can be tricky near the end of the bottle. Sometimes a bit more comes out than I expect. Some people report irritation / burning On forums / Reddit, a few users with very sensitive skin say E45 (cream or lotion) “burns” when applied, likely due to lanolin or other components. That didn't happen to me (yet), but it’s something to watch out for, especially on broken or barrier-compromised skin. Reapplication needed in harsher conditions After exposure (sun, wind, showering), the effect can wear off, so staying on top of reapplication is vital.
S**I
Good for dry skin during winter
One of the best lotions I have ever used, and especially my wife and children love it. The scent is not bad, and application is easy. It keeps the skin soft during winter, and it is not too thick or thin, so it is smoothly applied on different skins.
K**Y
Good
My skin looks healthy after using the cream, indeed I have value for money.
A**R
Excellant Product
I am a regular buyer of this item, no greasiness, very gentle on your skin and for my skin which is very dry i apply it once every other day which is suffice for my skin
T**M
Favourite Lotion
Keeps my skin from getting dry. This is my favourite body lotion
L**E
I have had sensitive skin since I was a teen. I also tend to have dryer skin. Every moisturizer I have ever used on my face has just become a flaky mess. This lotion absorbs so fast no matter where I use it and never flakes or becomes sticky. It doesn't seem to clog my pores either. It is the most effective moisturizer I have ever used and I am a customer for life.
M**L
Excellent product.
S**Y
Crema emolliente morbida e facilmente assorbibile. Mio papa' la usa per trattare la sua pelle secca ed eczema, anche come sostituto del sapone o doccia gel...
A**R
Ich habe diese Lotion einmal aus England gekauft und war beeindruckt, wie gut sie war. Als ich sah, dass es hier erhältlich ist, wusste ich, dass ich eine Flasche kaufen musste! Es macht Ihre Haut sehr schön und geschmeidig und hat einen angenehmen Geruch. Noch besser, es zieht sehr schnell ein. Ich empfehle dies auf jeden Fall für empfindliche Haut! 500ml halten auch lange Zeit.
I**.
The cream is exactly what I ordered.
Trustpilot
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