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🌍 Clean smarter, live lighter — join the eco-laundry revolution!
Seventh Generation Ultra Power Plus Clean Laundry Detergent is a highly concentrated, eco-friendly formula delivering 66 powerful loads in a compact 23oz bottle. Featuring innovative Easy Dose technology for precise use, it combines 6 enzymes and surfactants to tackle tough stains while reducing plastic waste by 60% and water usage by 50%. EPA Safer Choice certified and designed for modern, mindful households seeking effective, sustainable cleaning.
| ASIN | B08WV69C9B |
| Active Ingredients | Surfactants, Builders, Enzymes |
| Allergen Information | Contains: Sulphites Free |
| Benefits | Concentrate |
| Best Sellers Rank | 226,736 in Grocery ( See Top 100 in Grocery ) 1,231 in Liquid Detergent |
| Brand | Seventh Generation |
| Brand Name | Seventh Generation |
| Country of Origin | USA |
| Customer Reviews | 4.4 out of 5 stars 1,187 Reviews |
| Formulation Type | Concentrated |
| Global Trade Identification Number | 00732913449736 |
| Item Dimensions | 6.1 x 9.8 x 22.4 centimetres |
| Item Form | Liquid |
| Item Highlight | 4X Bio-Enzyme Power Targets & Lifts Tough Stains; Powerful Biobased Clean; 66 Loads in Every Bottle*; Power+ Clean Scent |
| Item Weight | 23 Ounces |
| Item form | Liquid |
| Liquid Volume | 23.1 Fluid Ounces |
| Manufacturer | Unilever |
| Material Features | Concentrated |
| Material Type Free | Phthalate Free |
| Material feature | Concentrated |
| Model Number | 0732913449736 |
| Number of Items | 1 |
| Part Number | 0732913449736 |
| Scent | Ultra Power Plus |
| Skin Type | All |
| Specific Uses For Product | Machine Wash |
| UPC | 732913449736 |
| Unit Count | 680.19 millilitre |
| Unit count | 680.19 millilitre |
T**1
At sale price, worth it.
I'm a 50 year 2nd Gen Tide loyalist. An amazing price on Amazon made trying a two pack seem like a no Brainer. The self dispensing bottle seemed tiny at 23 oz. 66 loads seemed like crazy talk. One squirt for med load, two for large, and 3 for Xtra dirty... Again, was sure it couldn't do anything like Tide clean. I must say, it has performed so much better than I expected, I'm a new regular. Oh, I'll still keep some Tide liquid for stains, but with the environmental advantage... I like this.
K**Y
Laundry
It kinda got all over the other stuff I ordered. But other than that it smells great just packaging was great. Ingredients are safe and I think it’s worth the money.
L**W
No. Dyes or harsh chemicals safe for babies
I bought the 7th generation easy dose laundry detergent. Has a very slight smell and clean smelling and all you need is a squirt for a whole load of laundry. It cleans really well and I love the fact that there aren't a lot of harsh chemicals in it and that there is no dyes
K**L
Best purchase
My favorite non tox laundry detergent. I do find that I was overusing traditional detergent so the metered bottle has really helped me, I’m not going through detergent near as quickly and my clothes are coming out clean. The power brand works amazing, I have 3 boys, and my husband and boys sweat is no joke. This cleans and removes stains and odors perfectly!
R**O
Too expensive
It's ok like that there's no heavy perfume but I feel the price is very high-hard to afford.
Trustpilot
1 month ago
2 weeks ago