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๐ฏ Design smarter, not harder โ the ultimate graphic design foundation for the modern creative.
Graphic Design: The New Basics is a revised and expanded edition of a celebrated primer by Ellen Lupton and Jennifer Cole Phillips. It covers essential design concepts such as color, grids, typography, and data visualization, blending clear explanations with rich visual examples. With 16 new pages of student and professional work and a 4.6-star rating from over 900 reviews, this book is a must-have foundational resource for aspiring and professional graphic designers alike.




| Best Sellers Rank | 115,435 in Books ( See Top 100 in Books ) 844 in Graphic Design Books 1,042 in Drawing (Books) |
| Customer Reviews | 4.6 out of 5 stars 931 Reviews |
A**R
Very useful
Good book
O**A
Great content, exactly what I was looking for!
Great content, exactly what I was looking for. I am a recent Graphic Design graduate and during my search for a job in this area, I wished to further explore topics I wasn't so familiar in such as grid layouts, colour theory and patterns. This book covers all the major topics and condenses the information in succinct paragraphs so as not to be so overwhelming as so many non-fictional text books are. The layout is clear, and a perfect balance of text and image is in place; as the images perfectly illustrate the text's content. I'd thoroughly recommend this book for any budding designer who wishes to increase their knowledge of subjects in graphic design!
A**R
A nice introduction into the elements of design
A good exploration into the visual language of design, with examples, but is missing a couple of principles - especially when it comes to dimensions and perspective.
I**N
Great book
It's really good as good reviews are over internet
J**M
Insightful
A really thorough and thought provoking cross-section of graphic design. Good for instruction, guidance, and inspiration. Recommended, although maybe best to buy in print (I bought on kindle).
A**R
It's about the new basics of graphic design, and it's been revised and updated
I used it to learn about the new basics of graphic design in their most revised and updated form
A**R
The Version Needed for Graphic Design and Illustrations Lectures
In this version, most of the information has been revised and developed. Informative in all aspects. Definitely recommended.
S**D
Excellent
Excellent
S**A
Amazing book
The book is so far really amazing!
E**S
This book will change the way you view graphic design. Perfect piece for almost anyone.
This book is a perfect foundation for a person looking to get into graphic design. It provides visual and written feedback in a perfect synthesis, although there is minor things I wish it did better. GOOD: It touches on essential graphic design principles. Whether you're a marketer or a undercover artist, this book provides a basic understanding of the graphic design field. It touches on typography, heiararchy, colors, layers and more! The introduction is engaging and sets the tone of the rest of the book, and the literature is well versed and informative without having to worry about not knowing graphic design lingo. GREAT: It provides wonderful examples that will inspire your inner artist. I like to pick up this book and look for inspiration. The art covers everything from user interface design (UI) to print design. While you may not know what your style is as a graphic design artist, this book will shed light on styles that may interest you. IMPROVEMENTS: It could go more in depth in certain areas. This book was a pleasure to read, but it was almost as if the section ended right when I wanted to dive into a topic more. That is the problem with having a book that covers the basics; It will occasionally fail to provide detailed information in certain areas. Suggesting it as an improvement does my opinion more justice rather than saying it's a downfall. This book has the basics covered. Conclusion: I don't know how many graphic design books I've been through that had horrible graphic design in them, but this book was a beautiful blend of information and visual examples. Maybe you're not an artist or maybe you are, this book will help you interpret the art you see in a world where graphic design is ubiquitous.
L**I
great customer service
just received my package can t wait to read it
C**I
Five Stars
Great book for my needs.
A**R
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