VENIXSOFT Memory Foam Pillow with 100% Cotton Lining, Breathable, Massage, Orthopaedic - Stop to Neck Pain - Medical Device Class I, Deduction of 19% - Made in Italy

i'd class it as medium firm, comfortable and the memory foam is genuine. bear in mind with the extra width larger pillow cases are req'd. After i removed the polyester inner zip cover, and just used 2 x cotton cases, i found it a cooler experience.

Not quite comfortable.