L'Oreal Paris Preference Permanent Luminous Hair Colour, 74 Dublin

Delighted with this hair cour, soft and gentle. Easy to use, colour lasts well. Gorgeous healthy looking hair. Value for money. Will definitely buy again. I'm almost 66yrs old and it gives me a lift 😊

As I can’t get to my hairdresser I thought I’d dye my own hair and wanted to brave a stronger look. Really impressed with this product and will use again. Fantastic coverage and tones. My hair is a soft brown usually with highlights and the colour has taken really well and is lasting well so far...

I was really impressed that I finally found a decent kit that has given me copper and not red. Due to Covid and being a nurse so I am facing the public - I’ve had to do my own hair as I usually go to the hairdressers to dye it. My hair does feel a bit dry after using this but it’s very vibrant. I have medium length hair and needed two boxes. It’s pretty potent and it made my eyes sting! Be careful as once you’ve shaken the mix and remove the top of the bottle it squirts straight out!

Everyone knows the darker your hair, the less bright it will be, that's just science, so ignore reviews of people saying its not as bright as the box, as chances are they have darker hair.. Anyway, I have light brown roots (because my hair has grown out) and pre bleached mid section and ends which pre using this dye were blue and purple (crazy colour) and this dye got rid of the blue and purple and dyed my hair a nice ginger/copper no problem..Sure my mid and ends were slightly lighter than my roots, but it looked fine. It didn't look messy or patchy (Usually if someone says "iT cAmE oUt pAtChy" that's something THEY did, not the dye..) It's a good dye, easy use, doesn't smell terrible, it dried out my hair a little, as chemical dyes often do on many people obviously, but a good conditioning treatment and that aesthetically fixes that. I wash my hair every few days, it last a while, and only really fades slightly to a more pale orange, so of course every couple of months you may need to reapply if you don't like the fade.

I love this colour and the cream itself was awesome to use. Normally my hair is really horrid afterwards to brush but with this it was brilliant and super soft. one of the gloves was ripped on the little finger so couldn't use it and I always find the gloves are way too small anyway - they think everyone is skinny with small hands

I had home- dyed darkish blonde hair, with some lighter blonde highlights at the front. I used this during lockdown as I had light brown/ greyish roots and fancied a colour change. It turned out a lovely colour; slightly darker at the roots but blends nicely into a rich copper, and the light blonde highlights have turned a lovely orangey colour. I won't be going boring blonde again for a long time.

Before dying my hair was white bleached blonde. With lockdown in full force, it felt like the right time to go back to my roots as a natural redhead. I was dubious about dying as I couldn’t find many reviews or pictures of people going from bleached blonde to ginger but decided to take the plunge, and I am SO happy I did! This red has a truly orange/copper base, it’s the most beautiful rich ginger and looks incredible against pale skin in the sun. I’ve been dying my hair every colour under the sun for years but I will never go back now, honestly this is the best box colour I have tried.

I've tried so many dyes but this one disappointed me as the colour is more red and that's what I've been trying to avoid so now have to wait a bit before colouring my hair again with different colour.

Colore favoloso

Color precioso

Amo questo colore e credo sarà il mio colore per un bel po' (piccolo appunto, è un po' liquida)

Il prodotto è ottimo.. capelli morbidi.. riflesso leggermente ramato.. forse serve la decelerazione prima..

Tutto OK!