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โก Defy damage in a flashโbecause your hair deserves the VIP treatment.
Joico Defy Damage In A Flash is a revolutionary 7-second bond builder that instantly repairs and strengthens hair using liquid keratin and enhanced bonding technology. Its unique low-water formula activates on contact, delivering up to 20x more breakage resistance while leaving hair silky smooth and weightless. Perfect for color-treated, damaged, or dry hair, this cruelty-free treatment restores resilience and shine for a healthy, youthful look.





| ASIN | B0CWCNFDRF |
| Additional Features | Detangling, Moisturizing, Not Tested On Animals, Nourishing |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #39,245 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #11,820 in Hair Care Products |
| Brand | Joico |
| Brand Name | Joico |
| Customer Reviews | 4.5 out of 5 stars 409 Reviews |
| Global Trade Identification Number | 00074469562355 |
| Hair Type | All, Color Treated, Damaged, Dry, Normal |
| Item Dimensions | 1.93 x 1.93 x 6.73 inches |
| Item Form | Liquid |
| Liquid Volume | 6.76 fluid ounces |
| Manufacturer | Joico |
| Manufacturer Part Number | 1255662 |
| Material Feature | Global Animal-Free Testing, PETA Certified, Silicone Free |
| Material Features | Global Animal-Free Testing, PETA Certified, Silicone Free |
| Material Type Free | Silicone Free |
| Model Number | 1255662 |
| Number of Items | 1 |
| Package Type Name | Bottle |
| Product Benefits | Defy Damage In A Flash delivers an instant boost, leaving hair silky smooth & up to 20x more resistant to breakage. Product Benefits Defy Damage In A Flash delivers an instant boost, leaving hair silky smooth & up to 20x more resistant to breakage. See more |
| Recommended Uses For Product | Simply wash hair; apply Flash directly and evenly on mid-length to ends (avoid root area), massaging until it turns into a cream. Leave on 7 seconds and rinse. |
| Scent Name | Fresh, Floral, Sandalwood |
| Size | 6.76 Fl Oz (Pack of 1) |
| UPC | 074469562355 |
| Unit Count | 6.76 Fluid Ounces |
R**N
A must buy for bonding and softening ends of hair
Thos product is amazing! I color my hair every 6wks so lots of breakage and dryness 2. Washed with Joico youth shampoo n then same conditioner. After, I rinsed and applied this product to mainly ends of hair. Flipped it over and used nozzle to apply super small amount. Combed it thru from ab midsection to ends (avoid roots or will b too soft to style). Waited 7secs rinsed thoroughly. Blow dry and styled..my hair looked like it did when I was in my 20's. Shiny, bouncy, no weigh down. It truly floored me!!! I've used it everyday since I received and after every wash Im just as impressed. Highly recommend and will buy again. ****Lil note..follow instructions exactly and stay away from roots (unless u r doing a sleek backed up do. It will be too soft to do nething else if u do roots.
S**E
Don't sleep on this (as the tik tokers say )
Absolute miracle in a bottle. I bleach and color my hair changing colors constantly and I have definitely damaged my hair. My stylist recommended this product and I started using it once a week. 6 months later time for another trim she asked what I'd been using because she could see and feel a noticable difference in the texture. I told her this stuff! It blew her mind how much it actually did in such a short time. You can feel a difference within a few uses, I'm on my 4th bottle now using once or twice a week I tend to leave it in at least a few minutes.
J**I
.
The best!!
A**H
Very nice but not miraculous
It's a really nice conditioner and I like the time saving factor, but it doesn't do anything miraculous for my hair like a lot of commentors were saying. Maybe it only works that great on young normal hair I'm 63 with mostly gray hair.
V**H
Calms tangles and much more
My hairdresser recommended this product and it IS all that it says it is. This helps to calm the frizzies and the tangles in my wet hair. Hair that is prone to be dry nowadays, and fragile. This is my go-to product and I'll be trying others of this brand. It doesn't take much and is cost effective, no heavy scent, brings softness and shine also. I've had this one bottle four 4 months now, and it's still halfway full. Thanks for a great product!
A**A
Value, quality, accurate marketing on treatment and more.
Get it!!! I am very skeptical when I hear SO many positive comments (you know? the whole "too good to be true" type of thing...). But this is truly amazing! I learned of Joico while in Brazil, visiting a salon for hair treatment. It did not disappoint. I have purchased this twice now and will continue to do so. There is another product in the market that claims to do the same in 8 seconds (I will not bash them publicly); not even close.
A**3
So impressed!
Wow, this stuff really exceeded my expectations. I feel like my hair is weak (lots of hair, but the individual strands are very thin) - I have highlighted my hair for years and always wind up with a lot of damage and frizziness at the ends. I order a million different expensive hair products, hoping each one will make a difference but I'm never usually impressed and they never seem to do much. This product made such a difference! And it was so fast and easy. I have countless products that need to be left in for 5, 10, 15 minutes and those are a pain. This took literally 7 seconds and when I got out of the shower to dry my hair, it was so smooth and frizz-free. It really seemed to bond my ends. Great product and I'm so impressed!
A**R
Not as described
After i put it it was easy to comb thru and detangle but once the hair dried, all frizzy and dry and definately not as good as using a conditionner.
A**I
Best hair bonder!
Amazing my hair has grown so fast and barely broken. Love it!
F**T
Amazing
Itโs fantastic stuff I canโt explain you need to just try it itโs extraordinary!!
G**E
Glossy hair Great product
Really love this product after one use! Does what it claims, left my hair ends smooth and shiny! Great to use very easy, very happy I purchased this product. I also used Joico shampoo which is awesome ๐
A**A
Perfeito
Surpresa com mais essa tecnologia joico!
S**.
Great for fine curly hair
Fine curly hair approved!!! This saved my dry frizzy hair.
Trustpilot
2 weeks ago
1 month ago