Building Distinctive Brand Assets

I'm a market researcher and brand consultant with lots of international experience. And I just love this book as I have the previous book from Byron Sharp and Jenni Romaniuk. Why? Because they write their findings of how marketing works based on science, based on how our brains really work instead of how we perceive our brains to work or how we wish our brains should work. And I must admit, that I had to change the way I've interpreted our own data in the past. Nowadays I can see the rules of Romaniuk und Sharp popping up in most data sets. Creating strong, distinctive assetts is of outmost importance in times of information overload. Romaniuk writes eloquently about the chances and pitfalls of working with the brands assetts. Many examples make it easy to follow her reasoning. Want to become better at Branding? Grab a copy and get to work!

Highly deserving of its place atop my strategy shelf.

I regularly recommend this to undergraduate and postgraduate students

If you have read Byron Sharps's 'How Brand Grow I & II' you will find this an essential companion piece to those books. If you haven't read any of these books and you are in Marketing, can I politely suggest leaving the cave...

Très bon livre que je recommande mais accrochez vous car les exemples ne sont pas omniprésents.

I loved how data-driven this book is. It provides a clear case of "why" Distinctive assets are important and the key branding concepts that all marketers need to know. But the "How" isn't clear. For example, it would say that mental availability is important but does not dive into exactly how to measure that. It doesn't share what survey questions they used in their experiments.

Easy search, purchase, and delivery. Plus a great book for everyone involved in branding, rebranding, and creating new branding. A must.

Finally the three books I wanted. The experience of buying was great, the delivery was made by the book dealer and he was very helpful and delivered my books faster than the estimated delivery date. Grateful 🙏🏼

Excellent purchase.