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📸 Zoom, Shoot, Share — Own Every Frame!
The Canon PowerShot SX740 HS is a compact, professional-grade point-and-shoot camera featuring a powerful 40x optical zoom with image stabilization, 20.3 MP CMOS sensor, and DIGIC 8 processor. It supports 4K video recording and time-lapse, offers a 3-inch 180° tilt LCD for versatile shooting angles, and includes built-in Wi-Fi, Bluetooth, and NFC for instant sharing. Perfect for millennial prosumers seeking high-quality imaging in a sleek, portable design.

















| ASIN | B07FXPY6SF |
| Age Range Description | All Ages |
| Aperture modes | f3.3-f6.9 |
| Aspect Ratio | 16:9 |
| Auto Focus Technology | Contrast Detection |
| Autofocus Points | 1 |
| Best Sellers Rank | #2,221 in Electronics ( See Top 100 in Electronics ) #18 in Digital Point & Shoot Cameras |
| Bit Depth | 12 Bit |
| Brand | Canon |
| Built-In Media | Battery Charger CB-2LH, Battery Pack NB-13L, PowerShot SX740 HS, Wrist Strap WS-800 |
| Camera Flash | Built-In |
| Camera Lens | Wide,Telephoto |
| Color | Silver |
| Compatible Devices | Canon RF, Canon |
| Compatible Flash Memory Type | SDXC |
| Compatible Mountings | Canon RF |
| Connectivity Technology | Wi-Fi |
| Continuous Shooting | 10 frames_per_second |
| Crop Mode | 16:9 or 4:3 |
| Customer Reviews | 4.2 out of 5 stars 1,746 Reviews |
| Digital Scene Transition | zoom |
| Digital Zoom | 4 x |
| Display Fixture Type | Tilting |
| Display Maximum Resolution | 3072 x 2304 pixels |
| Display Resolution Maximum | 92,000,000 |
| Display Type | LCD |
| Dots Per Screen | 10,222,222 |
| Effective Still Resolution | 20.3 mp |
| Expanded ISO Minimum | 100 |
| Exposure Control | Auto, Manual, Program |
| File Format | JPEG |
| Flash Memory Bus Interface Type | USB |
| Flash Memory Speed Class | UHS Speed Class 3 |
| Flash Memory Type | SDXC |
| Flash Memory UHS Speed Class | UHS Speed Class 1, 2, or 3 |
| Flash Modes | Auto, Flash On, Off, Slow Sync |
| Flash Sync Speed | 1/3200 Second |
| Focal Length Description | 4.3 to 172mm (35mm Equivalent Focal Length: 24 to 960mm) |
| Focus Features | Auto Focus |
| Focus Mode | Single-Servo AF (AF-S) |
| Focus Type | Auto Focus |
| Form Factor | Compact |
| Generation | 1 |
| Global Trade Identification Number | 00013803306293 |
| HDMI Type | Type D Micro HDMI |
| Hardware Interface | AV Port |
| Image Capture Type | Stills & Video |
| Image Stabilization | Optical |
| Image stabilization | Optical |
| Item Weight | 9.76 ounces |
| JPEG Quality Level | Normal |
| Lens Construction | Telephoto |
| Lens Type | Telephoto |
| Manufacturer | Canon Cameras US |
| Manufacturer Part Number | 2956C001 |
| Maximum Aperture | 6.9 f_stop |
| Maximum Focal Length | 96 centimeters |
| Maximum Image Size | 5184 pixels |
| Maximum Shutter Speed | 15 seconds |
| Metering Methods | Center-Weighted Average, Evaluative, Spot |
| Minimum Focal Length | 24 millimeters |
| Minimum Shutter Speed | 1/3200 seconds |
| Model Name | 2956C001 |
| Model Number | 2956C001 |
| Model Series | SX740 |
| Number of Items | 1 |
| Optical Zoom | 40 x |
| Photo Sensor Resolution | 20.3 mp |
| Photo Sensor Size | 1/2.3-inch |
| Photo Sensor Technology | CMOS |
| Real Angle Of View | 107.5 degrees |
| Recording Capacity | 30 minutes |
| Screen Size | 3 inches |
| Self Timer | 10 seconds, 2 seconds |
| Sensor Type | CMOS |
| Series Number | 740 |
| Shooting Modes | Auto, Manual, Program |
| Skill Level | Professional |
| Special Feature | Time-lapse |
| Specific Uses For Product | General photography |
| Supported File Format | JPEG |
| Supported Image Format | JPEG |
| Total Still Resolution | 20.3 mp |
| Total USB 2.0 Ports | 1 |
| Total USB Ports | 1 |
| Total Video Out Ports | 1 |
| Touch Screen Type | Capacitive |
| UPC | 013803306293 |
| Unit Count | 1 Count |
| Video Capture Format | 4k |
| Video Output | Micro-HDMI |
| Video Resolution | FHD 1080p |
| Viewfinder | flexible LCD |
| Warranty Description | Standard |
| White Balance Settings | Auto, Cloudy, Custom, Daylight, Fluorescent, Shade, Tungsten |
| Wireless Technology | Wi-FiBluetooth |
| Write Speed | 10 fps |
| Zoom | Digital Zoom, Optical Zoom |
M**C
Excellent camera for birdwatching, understanding its inherent limitations
I am beginning birder, and chose this camera for its long zoom (960 mm 35 mm equivalent) and its compact size. I did not want the expense, weight, and bulk of an interchangeable lens camera, or of a "bridge" camera. Because the SX740's small size and light weight, it's been easy to switch from binoculars to the camera to take pictures. (I "wear" it on my wrist with a strap.) I have had the SX 740 for about two months, and have taken about 30,000 pictures with it. I am very satisfied with the camera, and would buy it again. At long distances in reasonable light, the camera at highest zoom can take images of small birds that are acceptable enough to help me identify them. Images of larger birds at closer distances are great (see photos). I use Program mode, with spot focusing, auto ISO, and servo AF (continuous focus). The SX740 uses the same battery (NB-13L) as my Canon G7X. As a bonus, the battery lasts significantly longer in the SX740 - most times I can go two hours taking lots of pictures without battery change. Having said the above, potential purchasers should understand that this kind of camera has inherent limitations. Overall, pictures taken at high zoom will not be as sharp as those taken with a quality interchangeable lens camera. By strict eBird picture quality criteria, photos I take (usually at high zoom) are in the 1-4/5 star range, average high two's - still generally acceptable for upload to eBird. People should not expect that every high zoom picture will be good. I take multiple continuous pictures by holding the shutter down, and I can usually get at least one good picture that way. The SX740 does not have a viewfinder - the LCD screen, even at the highest brightness setting, can be hard to see in bright daylight. Finding a small bird in the bushes on the screen can also be difficult - the Framing Assist (zoom out) button can be helpful in this situation, but not always.
J**Z
Worth Every Penny
Absolutely obsessed with my new Canon camera! 📸 The quality is amazing, it’s super easy to use, and the pictures come out so crisp and vibrant. Perfect for capturing memories and creating content — definitely one of my favorite purchase I also got 2 cases for it — one white and one pink, and they’re both super cute!
M**.
This camera is packed with features that make it easy to capture stunning photos and videos
If you're in the market for a high-quality point-and-shoot camera that delivers exceptional image quality, the Canon Cameras US Point and Shoot Digital Camera with 3.0" LCD is an excellent option. This camera is packed with features that make it easy to capture stunning photos and videos, whether you're a professional photographer or a hobbyist. One of the standout features of this camera is its 40x optical zoom, which is accompanied by an optical image stabilizer and zoom framing assist. This means that you can get up close and personal with your subject matter, without worrying about camera shake or blurriness. The zoom framing assist is particularly helpful, as it helps you to keep your subject centered in the frame, even when you're zooming in or out. Another great feature of the Canon Cameras US Point and Shoot Digital Camera is its ability to shoot 4K video and 4K time-lapse movies. This means that you can capture stunning footage in incredibly high resolution, which is perfect for creating high-quality videos or time-lapse sequences. In addition to its impressive video capabilities, this camera also features a 20.3 Megapixel CMOS sensor, which delivers sharp, detailed images with accurate color reproduction. This is particularly useful when shooting in low light conditions, as the sensor is able to capture more light than other cameras in its class. Finally, the Canon Cameras US Point and Shoot Digital Camera is also equipped with high-speed continuous shooting, which allows you to capture fast-moving action with ease. Whether you're photographing sports, wildlife, or other fast-paced subjects, this feature ensures that you never miss a moment. Overall, the Canon Cameras US Point and Shoot Digital Camera with 3.0" LCD is an excellent choice for anyone who wants a high-quality camera that delivers exceptional image quality, impressive video capabilities, and a range of advanced features. Highly recommended!
T**R
Box says not for sale outside of Japan Menus in English
Not sure why they would sell this camera under a listing that says Canon cameras US. Wouldn't that suggest that it was a USA version. There is no Canon warranty on this product. Just with the third party seller. The good part is that the menus are in English. I guess it is hard to find the USA version. The seller shipped it 2 day Air and the item arrived when suggested. Seems like a very nice camera. Will register with the seller's warranty. Who knows what the warranty covers. Nothing included in the box about the warranty coverage. Fingers crossed. Update after Using: Pretty good camera. Very similar to the Canon 30x. A little thicker. Nice smooth action on everything. Nice reversing display for selfies. I will stick with the 5 stars. Too bad about the misleading listing. Additional Update Decided to go with 1 star because this is a deceptive listing. It's a great camera. Noticed they changed the listing to take out "US" out of the listing, but still no mention that this product does not include a Canon USA warranty. They should not be allowed to include a Canon link in the listing which might suggest that this is a Canon USA version, which it isn't.
D**R
Canon -SX740-HS , The Little 1/2” Sensor Camera That Could !!
If you are looking for a small pocket camera that does it ALL , 4K + 960mm ( 35 Equivalent ) Zoom. Then your search is positively over and if you want all this has to offer for less than $400 , this camera is for anyone !! It is not only a solidly built camera , but oh that lens . You have to wonder where it all came from !! Once extended to it`s fullest , you truly have to wonder from where. Once into the ‘digital zoom’ you will NEED a tripod , you can`t get clear shots at 960mm with holding the camera. It has all the manual settings you could want and still remains true to it`s ‘point & shoot’ roots. The tilting screen feels solid when flipped and when folded back feels solid as well. The ‘onboard ‘ mic`s are very good within 8 feet or less inside and at arms length while in the field. I find them more than adequate for my needs and I think you will too. No ‘touch - screen’ for me is a plus , this is a camera , not a cell phone !! All functions can easily be accessed via thumb wheel at the back and switching from one screen menu to another via the zoom control. So all and all , I can not understand why the need for a touch screen. The Canon Connect App , makes the camera worth the price of admission !! You can place the camera on a tripod and remote control ALL camera functions including zoom using the app that is available for IOS & Android . The same app allows for transfer to tablet or cell. Sadly if you are wondering where the Bluetooth is , well , it is supposed to be there but I have yet find a way to use it. Still not a deal - breaker considering the remote capabilities of the camera when connected to the app. I find the easiest way to transfer my videos and pictures is to simply remove the card and pop it into a reader or computer. It will show up on your desktop or drive menu and can easily transfer any or all to what ever folder or other drive you wish. So what color ?? For me it was a no - brainer to get the Silver with Tan accents , total class all the way. Think different , not all cameras need to be black !! So how do I rate this point & shoot marvel ? 4.5 Stars , why not 5 ?? because of the 1/2” sensor. Although combined with the Digic 8 processor , it does a fairly good full size sensor likeness . It`s ability for ‘low light’ shooting and movie is evident Canon did something right. All in all a buy now suggestion ! I hope I have helped , Gary -- aka Dreamer
J**Y
Arrived as advertised
I wanted to leave a review for anyone else who might be as hesitant as I was. I took a gamble buying a camera on Amazon but thankfully it panned out. It arrived brand new with all accessories and exactly as advertised. From initial (April ‘26) unboxing/tests it’s working alright. Mine was a model made for Japan market so I don’t have any warranty from Canon but the seller provided 1yr warranty which I feel is a show of good faith. I saw someone say that theirs stopped working after a while so I’ll update this when I’ve used it for some time. All in all, good camera, fair price, light & perfectly portable, and the pictures are beautiful! I’m excited about it!! Hope this helps ❤️
G**O
BEST CAMERA EVER
best camera ever!!!! Love my camera and love how the pictures come out so good!! My personal opinion it’s even better than the g7x if you put the right settings!!!!
D**I
Great for Travel!
Great camera for traveling with. It's lightweight and compact and the zoom is amazing. I'm still learning to use it more efficiently, but so far it's pretty easy to use. The selfie mode is a big improvement! Battery life is very good too! I'm just using it to take general photos and video. I'm not vlogging with it, though I could if I wanted to. I am an armature photographer so I am very happy with the quality of photos I'm getting from it.
R**N
اصلي وجميل
تجنن الكاميرا خصوصا لذكريات وطباعه الصور تطلع الصور واضحه في زيها بمواقع ارخص بس طلع صيني هذا ياباني اصلي 👍🏼 بديل ارخص من G7x
R**B
Great camera
The small size makes it easy to take it on trips. Easy to use and takes great shots. We bought because of its size and the optical zoom. The wifi transfer is a very easy to use added bonus.
G**A
Good quality camera
This is a best point and shoot, pocket friendly camera for beginners. Good photo quality, handy, zoom. Even the video quality is quite good. Photos can be transferred to your phone quickly via WiFi. Low light photos was a disadvantage alog with it's cost.
M**S
Satisfeito
Excelente máquina
N**I
Awesome camera for beginners
Easy to use
Trustpilot
3 days ago
1 month ago