What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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362 Lei

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Sold byAmazon RomaniaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

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Description

🎉 Own your shade, own the spotlight!

AMMONIA FREE CONFIDENCE - Gentle on your hair and scalp, delivering bold color without compromise.
FADE RESISTANT BRILLIANCE - Experience color that stays vivid and fresh, no matter the hustle of your day.
SILKY SHINE SUPREME CARE - Our gel formula pairs with Care Supreme Conditioner and Shine Serum for salon-quality silkiness and glow.
TRUSTED LEGACY SINCE 1973 - Join millions who trust L'Oreal’s gold standard for permanent hair color innovation.
VIBRANT PALETTE ENDLESS YOU - Choose from over 50 luminous shades to express your unique style flawlessly.

L'Oreal Superior Preference Dark Ash Blonde is a permanent hair dye kit featuring a unique gel formula combined with Care Supreme Conditioner and Shine Serum to deliver vibrant, long-lasting color with exceptional shine. With over 50 shades available, this ammonia-free, fade-resistant formula ensures silky, salon-quality results trusted worldwide since 1973.

Specifications

ASIN	B000KOUGJ6
ASIN	B000KOUGJ6
Amazon Bestseller	#227,870 in Beauty ( See Top 100 in Beauty ) #1,183 in Hair Color
Brand Name	L'Oreal Paris
Color	7A Dark Ash Blonde
Container Type	Box
Customer Reviews	4.4 4.4 out of 5 stars (2,006)
Full Cure Time	3E+1 Minutes
Global Trade Identification Number	00071249253151
Hair Color Permanence	Permanent
Hair Type	All
Is Discontinued By Manufacturer	No
Item Form	Capsule
Item Weight	0.01 Kilograms
Item model number	CX
Manufacturer	ロレアルプロフェッショナル(L'OREAL PROFESSIONNEL)
Manufacturer	ロレアルプロフェッショナル(L'OREAL PROFESSIONNEL)
Material Features	Gluten Free
Material Type Free	Ammonia Free
Number of Items	1
Product Benefits	【Permanent Hair Dye Kit】 Look no further for gorgeous and fadeless hair colors. Gel Hair Dye Formula with Care Supreme Conditioner and Shine Serum combine to maintain color vibrancy and provide silk and shine
Product Dimensions	16 x 9.02 x 5.72 cm; 10 g
UPC	071249253151
Unit Count	1 Count

Reviews

L**R

Very good hair color

Very good hair color. Wanted to dye my light blonde hair darker, natural - worked out well. No red or green effect!

8.01.2014

C**N

Es el tinte y el color que me acomoda

22.12.2024

V**A

Great color and product for blonde hair that has gotten darker

9.04.2026

A**R

The color does fade but it’s worth every penny. Such a good color and without too harsh of chemicals I love it and bought again ! It lasted me at least two months. But I think more.

30.03.2026

M**P

Love it

10.03.2026

F**O

I love this color.

25.02.2026

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