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VIVIANNA, time should not bind us The VIVIANNA challenges the meaning of a watch in our everyday lives. Beginning in 1967, the designer sought to create a watch that focused on the beauty of the moment. Rather than restrict us, her thinking went, perhaps time can liberate by encouraging us to savor the present. This is the idea behind VIVIANNAs concept. The face of the watch is a mirror, which reflects the present moment and returns the wearers focus to now. There are no numbers and a simple second hand. The bracelet is open ended to show we do not need to feel bound by time. A beautiful tribute to the power of the moment.
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