Scenario Based Strategy: Navigate the Future 1st Edition

This is another great addition to the scenarios literature by a seasoned expert. Paul provides a comprehensive view of scenarios in a larger system of strategy that any practitioner or academic can make good use of.

Excellent model

This concise book is an excellent read on strategy development, including the use of scenarios and real options. The author clearly explains all the steps in strategy development using a very simple and straightforward paradigm. Throughout the book, many real-life cases illustrate the steps in the strategy development process, very useful. This makes the book also easy to read. From all the examples, it is clear that mr De Ruijter is a very knowledgeable man in strategic thinking, both from a theoretical and practical viewpoint. After reading this book, I perceive the world outside totally differently, and this shows in the way I see strategic developments in all newspaper articles that I read.I fully recommend this book – excellent buy!