Zero Resistance Selling

Maltz is credited with authoring this book,but several other people copped his voice andideas to flesh it out.Sometimes the point-of-view shifts and it's notMaltz writing about his experiences in the 50s,it's Dan Kennedy writing about the 80s.... and it'sa little confusing.Actually the tone of the writing is very consistentso it's like,"how did this guy accumulate so many storiesin such diverse fields?" - and then you realize thatit's written by several writers sharing their ownperspectives on Maltz's timeless insights.Experienced salespeople can learn a lot from this - butif you've been selling for a while you have probablyfigured a lot of this stuff out. Beginners and thethin-skinned let rejection get to them, pros don't -or at least not enough to make them give up and quit.People who are "selling machines" are uncommon - mostpeople don't have the natural personality traits to dosales effortlessly, but they can learn to build asuit of armor within themselves to protect themselvesfrom the hard knocks of sales.That's what this book is all about. If you are a hardenedsalesperson or an ex-marine you probably will thinkall this "sensitive" stuff is a lot of bunk - but havingemployed a lot of salespeople I can tell you - a lot ofthem are fragile people in some way or other and salesreally is not friendly to the fragile.David Sandler's sales training is a great complement tothis book - because he's warm and compassionate towardssalespeople. You might not like to think that insideyourself is a little child craving validation and love,but if you put your self-worth on the line selling tostrangers (or not selling, which is far worse) that innerchild needs some nourishment to keep you going throughthe tough times.All salespeople have slumps... and when you are in oneit's tempting to give up and do something less well-paidthat puts a whole lot less of you on the line. The truthis that selling requires "Bullocks" and few people havethat quality in natural abundance. They need to learnit. Anything you do that gives you the Grit to perseverecan help - because that's what success is mostly, havingthe courage to keep showing up and working towards gettingthe results you want.This is the book I tell beginners to read. If you trainor hire salespeople it's worth reading too - because evenif you are a good sales performer a lot of the people youare working with will have big self-esteem issues thataren't obvious to YOU, but show up when they go out andtry to sell - often in the form of reluctance to generateleads or make phone calls, perverse as that is.

I've had anxiety over selling a particular product. Things like not believing in my sales capability and fear of wasting energy on calling prospects held me back. Now, am f*cking confident that I'll be making at least $200,000 in the next nine months alone. I rated this 5 Stars because I believe the book easily pays for itself.The anxiety you reduce. The confidence you exude. The ease with which they can be had are obvious when you read this. I've looked and looked in Maxwell's other books, too... you cannot find the succinct, sales-based advice you need in there. It's only in this book that it will be found.I would recommend this as required reading for ANY sales professional, new or veteran. This is absolutely required... even above Brian Tracy or Tony Robbins' or Tom Hopkins or Neil Rackham's material.

Great advice for salespeople. I also have Maxwell Maltz' Psycho-Cybernetics which I think is the best self help book every written.

As with any book it may be for some but never for all. Personally this is exactly what I needed. I have struggled most of my life with a low self image. This book along with Psycho-Cybernetics is exactly what I needed long ago and fortuantely now is making a difference in my live. My career objective now requires more "selling" so this book is right on in that regard, but more importantly is making a dramatic difference in me personally so I can enjoy my life.

Out of all the books I've read on sales, this is the very best. It utilizes many of the principles of Psycho-cybernetics, another book by Maltz, and gets directly to the heart of finding success in selling. I would recommend this book to anyone who wants to learn how to be successful in sales or any other field where one must be persuasive. A person must improve their self image if they want to find success in any field and this book aids in that endeavor.

I found it quite interesting. This book contains practical applications not only for salesmen but for everyone who wants his ideas heard and favourably accepted.

After starting my new phone sales job. I realized I needed to brush up on my skills and mental schema. I first purchased Zero Resistance Selling to give me a clear view of my mentality in selling. This book from the beginning to the end is definitely an eye opener. A combination of both sales skill sets and self development that gives an edge to how you approach your job and clients. This book is highly highly needed to be ready by all sales professionals and should be at the top of the list of what to read.

Can be applied to almost any industry. Theme was consistent throughout book. Easy read and easily understood. Highly recommend read

This helps clear up any niggling doubts you might have about how to sell. You should buy this if you’re stuck.

Five star read. I was fascinated to find this book after reading about Maxwell Maltz and his other publications. If you are in sales derived employment I would highly recommend you get a copy of this book. Quite simply it works!

Bought for my wife, so never read it myself, but she is very happy with it. It arrived promptly, just the job.

Interesting read on how your image affects your sales and how trims&changes will help get great results.

Very good